Remove Finance Remove Millennials Remove Place Remove User-Generated
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Millennials vs. Gen Z: Why Marketers Need to Know the Difference

Hubspot Marketing

In recent years, there's been a common misconception that Gen Z and millennials are essentially the same. When companies discuss reaching younger audiences, many often lump Gen Z and millennials into the same group and create one campaign strategy that they believe fits both groups.

Gen Z 145
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The Ultimate Guide to Instagram Influencer Marketing for Brands

Hubspot Marketing

Most Instagram influencer campaigns are paid and require the influencer to generate original or co-created content around the brand. You can set up an Instagram Shop for users to browse and buy without going to your website. Instagram is saturated with millennials and Gen X, who have more disposable income than Gen Z.

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This Month: International Women’s Day, Coke’s “Masterpiece” Campaign, and More!

TechWyse

That being said, many interesting updates and campaigns took place, and we’re here to fill you in on all the details so that you don’t get left behind. Lastly, 81% of millennial women say that “social media” is the best way to communicate with brands. You might even have a hard time recalling everything you did this month.

Gen Z 52
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7 Proven Social Media Promotion Ideas That Don’t Suck

Hootsuite

For starters, the number of social media users worldwide grew by 13.2% 44% of all internet users regularly look up brands on social media networks. There’s a place for every business on social media, but it’s not everywhere. OK, so you’ve got a plan and places to be. Gather user-generated content?

Promotion 142
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The modern search landscape: How and where to reach your target audience

Search Engine Land

searchers between the ages of 18 and 24 go to TikTok or Instagram when looking for a place for lunch, according to Google’s own internal research. It’s no surprise that Google is the most-visited website across the globe and all the top 10 most-visited websites worldwide feature a search experience that is core to the user experience.

Shoppers 114
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Online Advertising: Everything You Need to Know in 2018

Hubspot Marketing

Naturally, there’s enormous demand for the top ad rankings, so Google triggers an auction anytime there are at least two advertisers bidding for keywords that are related to search queries that users consistently enter into Google. Lead generation. Picture Credit: WordStream. Their content has to be engaging. With almost 1.5

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185 TikTok Captions That Actually Work

Hootsuite

lottery #money #finance. This time, this place. My happy place. My favorite place is beside you. Are we leaning into millennial cringe or Gen Z chaos? TikTok is one platform where users generally expect more informal tones from all accounts, professional or not. How do we feel about this? 1, 2, or 3?

Gen Z 106