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Millennials vs. Gen Z: Why Marketers Need to Know the Difference

Hubspot Marketing

In recent years, there's been a common misconception that Gen Z and millennials are essentially the same. When companies discuss reaching younger audiences, many often lump Gen Z and millennials into the same group and create one campaign strategy that they believe fits both groups. 6 Factors That Differentiate Millennials and Gen Z.

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Content Marketing Examples: The Best Company Blogs from Lesser-known Brands

Marketing Insider Group

Personal finance blogs have always attracted a healthy readership – after all, everyone could always do with a little extra money in their pocket at the end of the month. Most personal finance blogs are written by individuals (or a small team) who’ve undergone their own saving, investing, or getting out of debt adventure.

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Brand partnerships: Epic crossovers every business needs

SmartBrief - Marketing

The collaboration was aimed at attracting fashion-conscious millennials who hadn’t considered trying a Happy Meal since their childhood. Many companies claim to be customer-first but, in truth, they do not have relevant safeguards in place to protect their audience and others. In retail, brand partnerships are a staple.

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The Ultimate Guide to Instagram Influencer Marketing for Brands

Hubspot Marketing

Instagram is saturated with millennials and Gen X, who have more disposable income than Gen Z. Instagram’s search bar and the HubSpot Marketing Hub are two simple places to start. Just remember that if you need to track sales for affiliate commission, make sure you have a watertight attribution system in place.

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This Month: International Women’s Day, Coke’s “Masterpiece” Campaign, and More!

TechWyse

That being said, many interesting updates and campaigns took place, and we’re here to fill you in on all the details so that you don’t get left behind. Lastly, 81% of millennial women say that “social media” is the best way to communicate with brands. You might even have a hard time recalling everything you did this month.

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7 Proven Social Media Promotion Ideas That Don’t Suck

Hootsuite

There’s a place for every business on social media, but it’s not everywhere. OK, so you’ve got a plan and places to be. Budget-tracking app Mint does this well with their personal finance advice aimed at a Millennial/Gen Z audience. Easily manage all your social media in one place and save time with Hootsuite.

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The 8 Best Social Media Marketing Companies of 2020

Neil Patel

What this means is, if you want to reach your target audience, social media is the place to do so. The company works with brands both large and small across a number of B2B industries, such as SaaS, Finance, Healthcare and Legal. For instance, millennials and Gen Z dig Instagram , while Facebook is used by a variety of age groups.