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Best of SearchBot: Create a strategy to build high-quality backlinks

Search Engine Land

Content Promotion: Create high-quality, informative, and shareable content on your website. Promote this content through social media, email outreach, and other marketing channels to attract natural backlinks. Answer: Building high-quality backlinks for your corporate finance boutique website requires a strategic approach.

Finance 99
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How to Use ChatGPT for Social Media + 46 Prompts to Get Started

Hootsuite

Repurposing content Looking to turn a white paper into an Instagram post? Turn this whitepaper into a 280-character Tweet [INSERT WHITEPAPER]. Finally, ask it to create content that promotes the launch in social media posts. Create a LinkedIn post promoting our new online course.

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How to use always-on marketing in paid search

Search Engine Land

All of this should be exciting to any marketer, but it will take time and persuasion to convince your company, especially your finance team, to approve. Gone are the days of gating standard ebooks, whitepapers, checklists, etc. Promote and protect it as competitors bid. Making big bets can yield big returns.

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Webinars: A complete guide with examples

Search Engine Land

Attract new leads : Online events are a draw for lots of people, and with a little promotion, new leads will find your webinar and sign up. 91% said they prefer webinars over articles, whitepapers, and blog posts, according to a BrightTALK survey. Organizers of small webinar events report needing 3-6 weeks to promote the event.

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Social-Led Brands Are the Future—Here’s Why

Hootsuite

These rules cover restricted industries like finance, as well as industries with more room to experiment. IG is all about visuals, so they borrow the look of an Instagram meme page, where they post screenshots of tweets, serve up dank memes, and slyly promote their food along the way. And trust your judgment as a social marketer.

Branding 115
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Top 10 immersive marketing trends that will grow your grinchy heart in 2023

Martech

If you have followed my writing at all, you know I’m passionate about innovative B2B marketing and can’t wait for us all to move away from lengthy solution briefs and white papers that nobody but us are reading. I feel 2022 ushered in a new, exploratory era in B2B marketing that will mature throughout the upcoming year.

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What is a Lead Magnet? 20 Lead Magnet Ideas and Examples [+ Step-by-Step]

Hubspot Marketing

If someone enjoys your offer and shares it, you just created a great word-of-mouth promotion. Clever Girl Finance Clever Girl Finance is a personal finance platform that empowers women to take charge of their finances. Whitepapers Have an interesting survey that your team recently ran? Be shareable content.

eBook 145