Sprout Social

MARCH 14, 2025

Like QVC for Gen Z, brands and influencers can showcase their products via a livestream shopping platform. With over a million Instagram followers and three podcasts, his star power helped the brands debut live event break all food category livestream records and illustrate the power of social commerce in the UK.

Branding 117

Branding Gen Z Energy Shoppers 117

Calvyn Lee Blog

JANUARY 28, 2023

Well, with the onset of new technologies, Instagram’s Reels-first strategy, the Metaverse, a cookie-less world, and many more changes and updates, one of the keywords for this year is “adapt”. Barring any huge hiccups, by the end of 2023, the platform’s relationship with marketers will have hit a new groove.

Market Trends 130

Market Trends Gen Z Marketing Marketers 130

Neil Patel

JANUARY 18, 2023

While some of the following trends had a greater impact than others, marketers who could adjust quickly and pivot to include new technologies had a leg up on their competitors who did not. In fact, among Gen Z, TikTok ranks number 1 on the list of media usage in an internet minute. Google ranks fifth. That’s right.

SEO 117

SEO Gen Z User-Generated Advertising 117

Spiralytics

MARCH 7, 2023

Millennials likely edge out Gen Z due to adulthood’s increased spending power and responsibilities. events significantly boost fashion, food, and health and beauty purchases. The drive towards improving delivery capacity is partially to gain a new customer base. 72% of Filipino online shoppers are female.

eCommerce 52

eCommerce Shoppers Gen Z Retail 52

Econsultancy

DECEMBER 13, 2021

Gifting and greetings cards, online food delivery services and streaming platforms also increased their investment in TV advertising by 209%, 194% and 137% respectively. Other sectors with high referral rates included food and drink (up 10% on 2019), subscriptions and technology, and, unpredictably, holidays and travel.

Advertising 52

Advertising Advertisers Retail Shoppers 52

Duct Tape Marketing

JANUARY 16, 2025

Duncan (01:58.762) We've seen Generation Z entering the workplace but doesn't want to work for corporate America. Global pandemic, Generation Z entering the workplace, artificial intelligence. I can order my food through my smartphone, walk into the restaurant when I want to walk in, sit at the table I want to sit at.

Gen Z 57

Gen Z Education Food Transform 57