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7-week influencer marketing strategy template

Sprout Social

That’s where this flexible seven-week influencer marketing plan comes in. While we’ve structured this influencer marketing plan template into weeks, the actual timing may vary depending on factors like influencer availability and contract negotiations. Why is a roadmap important?

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Influencer outreach: The 5-step strategy guide

Sprout Social

Influencers and creators play a pivotal role in global social media marketing. Many leading brands rely on influencer marketing to raise awareness about their products, build brand recognition and increase their overall sales. But the first hurdle can be challenging: influencer outreach.

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Influencer Marketing Guide: How to Work With Social Media Influencers

Hootsuite

Influencer marketing—also known as branded content or working with creators—is a surefire way to expand the reach of your brand on social media. There’s no one-size-fits-all approach to making this strategy work, but with the right planning and research, just about every business can benefit. What is influencer marketing?

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An expert’s guide to influencer marketing

Sprout Social

A decade ago, the influencer marketing arena was limited only to celebrities and a few dedicated bloggers. Now, it seems like we’ve seen influencers rise, saturate the market and even get caught up in fraud. Read on for our tips to determine if influencer marketing is for you. But things change, right?

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How to Make Money on TikTok: 4 Easy Strategies

Hootsuite

The highest-paid fitness influencer is Demi Bagby , who made over $3 million from less than 50 ads in 2020. And in the world of food, celebrity chef Gordon Ramsay makes the most dough (figuratively) with a reported $3.8 A study on influencer marketing found that in December 2019, 16% of U.S. shop now at AE.com!

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The HubSpot Blog's 2023 Social Media Marketing Report: Data from 1200+ Global Marketers

Hubspot Marketing

According to social media marketers who do it, the top strategies are including relevant keywords and hashtags in your posts and bio, making sure your username is easy to search for, and making sure your username is consistent across accounts. Brands swap out celebrities for micro-influencers. This also rises to 32% among Gen Z.

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Instagram Reels vs. TikTok: which is the best short-form video platform?

Sprout Social

Food for thought: a staggering 89% of marketers plan to increase (or maintain) their investment in short-form video in 2022. Although TikTok ads are still relatively young, they’re becoming a staple of influencer marketing campaigns as creators show off their latest purchases.

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