Remove Food Remove Influencer Marketing Remove Target Market
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7 UK influencer marketing examples to inspire your next campaign

Sprout Social

The importance of influencers can’t be overstated. More than just a single approach, influencer marketing now represents several campaign types and a core way for brands to use socials to expand reach, further influence and gain new followers.

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6 effective influencer marketing examples in Australia (& why they work)

Sprout Social

Influencer marketing has become one of the most powerful tactics for brands on social media, enabling them to leverage creators’ existing reach and credibility. If your business isn’t already embracing influencer marketing, the social media statistics in Australia may convince you of its power in elevating your strategy.

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25 Aussie food influencers to elevate your marketing in 2025

Sprout Social

With influencer marketing booming in Australia, food influencers drive huge engagement ( often above 2.5% ) across networks like Instagram, TikTok and YouTube. From restaurant promos to product launches, the right influencer partnership can skyrocket your brand’s reach and impact. Michael Finch (@michaelfinch), 2.6M

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25 powerful Aussie beauty influencers for your brand

Sprout Social

And it doesn’t just stop at content opportunities: Aussie beauty influencers have evolved alongside social media, embracing short-form video, live shopping and immersive brand activations. And if you’re keen to use influencer marketing but don’t know where to start? Want to stay ahead of what’s trending?

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25 Aussie TikTok creators brands should know in 2025

Sprout Social

Say goodbye to guesswork in TikTok influencer marketing with a curated list of 25 top Australian creators—from lifestyle creators to comedians, foodies to fashionistas and more. Plus, get practical tips for picking the right talent, spotting red flags and running smarter influencer campaigns that convert.

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Social media statistics shaping Australia’s digital landscape in 2025

Sprout Social

Marketers should focus predominantly on the 2534 age group. This demographic, especially women, uses Instagram as a discovery tool, making it ideal for brand awareness and influencer marketing strategies. Having more than tripled globally since 2020 , influencer marketing is no fad, but a marketing powerhouse.

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YouTube influencer marketing in 2024: How to do it right

Hootsuite

Ah, YouTube — the social media pioneer of long-form video content , and (still) a powerhouse for influencer marketing in 2024. But what is it that makes YouTube influencer marketing successful? And how can you and your brand leverage YouTube influencers to enrich your marketing strategy and expand your reach online?