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Influencer marketing trends across industries

Sprout Social

Trendsetters and culture drivers like Lia have made influencer marketing an essential piece to social media strategies. Brands will need to be aware of the dance floor if they want to disrupt the music in a way that resonates with influencers and consumers alike. Influencer marketing has transformed how we shop.

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20 Influencer Marketing Statistics To Fuel Your Marketing Game

SocialPilot

Imagine you have the keys to a powerful marketing channel that boosts authenticity, expands reach, and drives engagement. Enter “Influencer Marketing,” an effective way to reach your target audience and generate leads. Global Spending on influencer marketing has increased to USD $34.08

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Post Performance Report: Brands transforming social customer care

Sprout Social

A brand that received emphatic praise was Chewy, the beloved pet food and products company. As Rebecca Taylor, Social Media Marketing Manager at UserTesting put it, “I’ve never been let down by Chewy’s team. Stay tuned for next month’s edition where we’ll be focusing on brands mastering influencer marketing.

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Find UK Instagram influencers to grow your brand

Sprout Social

And so, partnering with local influencers for influencer marketing enables you to tap into their deep understanding of local trends, cultural nuances and audience preferences. According to The 2024 Influencer Marketing Report almost half of all consumers make purchases at least once a month because of influencer posts.

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Find UK Instagram influencers to grow your brand

Sprout Social

And so, partnering with local influencers for influencer marketing enables you to tap into their deep understanding of local trends, cultural nuances and audience preferences. According to The 2024 Influencer Marketing Report almost half of all consumers make purchases at least once a month because of influencer posts.

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The HubSpot Blog's 2023 Social Media Marketing Report: Data from 1200+ Global Marketers

Hubspot Marketing

While some, like Instagram, are further along in this transformation, the rest are working hard to implement new features and tools that enable social shopping. Currently, 47% of social media marketers say their brand sells directly within social media apps. Brands swap out celebrities for micro-influencers.

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The Definitive Guide to Holiday Conversations About Your Job

Adobe Experience Cloud Blog

You top off your glass of wine, and prepare to eat like you haven’t tasted food in a week. You want to show off the incredible work you do for your business day-in and day-out, but well-meaning family members are far removed from the marketing industry’s transformation over the last 20 years. It happens every year.

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