Adobe Experience Cloud Blog

MAY 22, 2018

GDPR affects not only European companies but any business around the world that does business in the EU, requiring organizations to process personalp data against a set of new criteria. This Accountability Principle, in my opinion, is the most challenging part of GDPR for marketing. GDPR Holds Us Accountable to Higher Standards.

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Adobe Experience Cloud Blog

MARCH 16, 2018

Now with the General Data Protection Regulation ( GDPR ) deadline around the corner, data collection and enterprise responsibility will finally merge. Is GDPR a burden or a blessing? On the surface, GDPR is a lot to take in. But for marketers, GDPR doesn’t have to be intimidating.

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Litmus

OCTOBER 24, 2018

As a marketer either doing business in an EU country or holding data on EU-resident customers, the work that went into preparing your email marketing program for GDPR ‘s May 25 deadline is just preliminary. GDPR has long-term effects that will require fundamental shifts in your email strategies. GDPR came into effect months ago.

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Adobe Experience Cloud Blog

AUGUST 13, 2018

If so, you have probably heard of the GDPR, and are currently trying to figure out how to navigate this new regulatory environment and maintain an effective marketing strategy. The GDPR, or General Data Protection Regulation , is a European law that came into effect across the EU on May 25 th , 2018. The GDPR and Direct Marketing.

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Marketing Insider Group

JUNE 27, 2018

In May, the EU Parliament rolled out the General Data Protection Regulation (GDPR), a new data policy that protects the personal information of EU internet users by tightening the guidelines associated with data collection and retention by websites.

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Content Marketing Institute

JUNE 28, 2018

A few weeks ago, your inbox was probably stuffed with GDPR emails. Some let us know how so-and-so brand can help you, as a marketer, ensure GDPR compliance, avoid fines, and make millions of dollars using their tools. I even got an email from my mom asking if I knew anything about “this whole GDPR thing.” I’m not a lawyer.

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Law Copywriting Email Marketing Content Marketing 93

Litmus

OCTOBER 5, 2018

Now, four months into the new post-GDPR reality, we have evidence that a clear majority of email marketers have not suffered the major list damage the doomsayers predicted. Our research shows that 60% of brands who are complying in full or in part with GDPR saw either no effect on list size or a loss of less than 10%.

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Martech

FEBRUARY 16, 2024

From GDPR to the legislation discussed here, it has prioritized the privacy, safety and rights of citizens over the freedom of private enterprise. Brands in North America, for example, need to be cognizant of this legislation if they are reaching European citizens in Europe, just as they have needed to be cognizant of GDPR.

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Duct Tape Marketing

MAY 25, 2018

How GDPR Highlights How We Should Be Marketing written by John Jantsch read more at Duct Tape Marketing. He and I discuss what may be the most popular topic as of May 2018, the General Data Protection Regulation (GDPR). Questions I ask Ryan Urban: What exactly is GDPR? Do US-based companies need to worry about GDPR?

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Martech

NOVEMBER 29, 2023

Using consent management platforms (CMPs) has become paramount for businesses striving to comply with the European Union’s General Data Protection Regulation (GDPR) and other privacy regulations. CMPs ensure that consent management adheres to regulations like the GDPR and can adjust to other privacy laws like the CCPA.

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Martech

JANUARY 27, 2023

Dig deeper: Build trust , gain sales In this article: The EU’s GDPR. GDPR analogs. The EU’s GDPR The European Union’s General Data Protection Regulation (GDPR) went into effect on May 25, 2018. GDPR drastically elevated the maximum fines for which companies would be liable under prior European privacy laws.

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Martech

JANUARY 4, 2023

The board found this to be in violation of the EU General Data Protection Regulation (GDPR). doesn’t have anything in place quite like GDPR — yet, anyway. Why we care. The reaction of marketers to this news might be mixed. On the other hand, brands will expect user data to be collected, managed and activated responsibly.

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Advertising Advertisers Law Place 145

Martech

JULY 27, 2022

This is actually higher than the 6% fully compliant with the EU’s General Data Protection Regulation (GDPR). GDPR can levy fines of up to 4% of annual revenue and they mean it: Google, British Airways, H&M and Marriott are among the companies hit with fines of $10 million or more. Only 15% of California companies are compliant.

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Law B2C Education Digital Marketing 145

Martech

SEPTEMBER 22, 2023

But the same goes, for example, for GDPR. GDPR commands compliance not because every infringement is detected, but because those infringements that are detected can result in heavy sanctions — “unprecedentedly steep fines of up to 4 percent of a company’s total global revenue.” Would every infringement be detected?

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Martech

APRIL 3, 2023

One fundamental challenge for large language models like ChatGPT is that under European law, specifically the GDPR , there are only six lawful bases for processing personal data at all (data that can be used directly to identify an individual or indirectly to identify an individual in combination with other information). Data erasure.

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Martech

JANUARY 8, 2024

The EU’s attempts to reign in online tracking with the GDPR brought us cookie banners – the most annoying and abused permission system we’ve ever seen on the internet – making it even more difficult to collect consumer data and creating confusion for many on what the rules even are when ensuring customers are consenting to online tracking.

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Hubspot Marketing

MAY 1, 2023

While some states in the US have enacted data privacy laws, there isn’t a nationwide equivalent to the EU’s GDPR. For example, HubSpot has an entire section of its site devoted to GDPR resources and information about how its tools should be used to create GDPR-compliant data-gathering and tracking strategies.

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Search Engine Land

MARCH 4, 2024

The European Union adopted the General Data Protection Regulation (GDPR) almost six years ago in 2018. Several states in the US have enacted policies similar to GDPR over the years as well – California’s Consumer Privacy Act (CCPA), Virginia Consumer Data Protection Act (VCDPA), Colorado Privacy Act (CPA).

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Search Engine Land

JANUARY 18, 2024

The EU User Consent Policy (EU UCP) introduced by Google is designed to align with European privacy regulations, specifically the ePrivacy Directive (ePD) and the General Data Protection Regulation (GDPR). This policy mandates marketers using Google for advertising to obtain and respect end-users’ consent.

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Advertising Advertisers Communications Search Marketers 132

Search Engine Land

OCTOBER 3, 2023

In today’s data-driven era, regulations such as GDPR safeguard user privacy, while SEO professionals control what appears in search engine results. Remember, GDPR imposes strict obligations on organizations to protect personal data. Please do not ignore the problem; it will not go away.

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Martech

JULY 5, 2023

They said that not only was Facebook violating the EU’s GDPR , but that its dominance in social media made this an antitrust issue as well. GDPR established opt-ins for use of data for email by default years ago, so this is simply a continuation of the principles already codified in law.” Dig deeper: EU fines Facebook $1.3 What’s next.

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Search Engine Land

JANUARY 30, 2024

ensure ads comply with the European Union’s new General Data Protection Regulation (GDPR) when consent and legitimate interest for non-special purposes aren’t present. Technical ad delivery is a solution designed to help publishers, who have adopted the IAB Europe’s Transparency and Consent Framework v2.2,

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Search Engine Land

MARCH 4, 2024

In some regions, however, the European Union’s GDPR (GDPR) , the California Consumer Privacy Act (CCPA) , or similar regulations may limit the ability to share data privately between businesses. Second-party data: Second-party data occurs when two organizations agree to share their first-party data with each other privately.

Advertising 121

Advertising Advertisers Marketing Strategy Customer 121

Martech

OCTOBER 1, 2022

And while we may be late to the party (the EU’s General Data Protection Regulation, or GDPR, was implemented in 2018), it’s now high time for businesses to start paying attention to data and how it impacts consumer privacy. It’s the direct result of emerging consumer privacy laws like GDPR and CCPA. Ironically, U.S.

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Law Marketing Marketers Education 121

Martech

JANUARY 19, 2024

The EU User Consent Policy (EU UCP) introduced by Google is designed to align with European privacy regulations, specifically the ePrivacy Directive (ePD) and the General Data Protection Regulation (GDPR). This policy mandates marketers using Google for advertising to obtain and respect end users’ consent.

Advertising 106

Advertising Advertisers Communications Marketing 106

Martech

JUNE 28, 2023

Countly is an open-source analytics tool that prides itself on being a GDPR-friendly alternative to Google Analytics. s General Data Protection Regulation (GDPR). It also offers customized live reports that can help you use data to improve your customer retention and engagement. Woopra offers free and paid plans.

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Martech

APRIL 12, 2022

Pega, a long-established customer engagement software provider, offered significant thought leadership in the run-up to GDPR. ” While just about every brand needed to focus on GDPR compliance, many will now be thinking that this new legislation is something that doesn’t affect them. . Unforeseen impacts.

Digital Marketing 102

Digital Marketing Thought Leadership Law Marketing 102

Hubspot Marketing

MARCH 28, 2022

Now that enough time has passed to see the impact of data privacy changes, I surveyed 300 email marketers to understand how iOS 15 and GDPR changes have affected their marketing strategies and the steps they took to adapt. In the survey, I found that 65% of email marketers say they’ve been impacted by both Apple’s iOS 15 updates and GDPR.

Email Marketing 127

Email Marketing Marketing Marketers Marketing Strategy 127

Martech

FEBRUARY 21, 2024

By finding it in breach of regulations like GDPR (is it unwittingly gathering personal information as it trawls the web?). By preventing it (technologically) from scraping the data it needs to function (protecting images from AI appropriation has come a long way in the last few months).

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Martech

NOVEMBER 2, 2023

In a statement, Meta said it has cooperated with regulators and that the EDPB decision “unjustifiably ignores that careful and robust regulatory process.”

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Advertising Advertisers Customer Marketing 127

Search Engine Land

MAY 24, 2023

Privacy legislation and signal loss In May 2018, the General Data Protection Regulation (GDPR) was enforced across Europe. GDPR gave EU citizens many rights over personal data, including access to correct, delete, and port data.

Search Marketers 110

Search Marketers Advertising Advertisers Marketing 110

Search Engine Land

NOVEMBER 10, 2023

Regulations like GDPR and CCPA have reshaped consumer expectations, and privacy has become a potent differentiator. Triple down on privacy In an era where privacy is no longer confined to specialized conferences but is part of everyday consumer conversations, it’s crucial to understand the evolving landscape.

Customer 121

Customer Branding Product Marketing 121

Search Engine Land

JUNE 28, 2023

Countly Countly is an open-source analytics tool that prides itself on being a GDPR-friendly alternative to Google Analytics. s General Data Protection Regulation (GDPR). It also offers customized live reports that can help you use data to improve your customer retention and engagement. Woopra offers free and paid plans.

Analytics 105

Analytics Price Management Customer 105

Martech

NOVEMBER 10, 2023

Regulations like GDPR and CCPA have reshaped consumer expectations, and privacy has become a potent differentiator. Triple down on privacy In an era where privacy is no longer confined to specialized conferences but is part of everyday consumer conversations, it’s crucial to understand the evolving landscape.

Customer 122

Customer Branding Product Marketing 122

Martech

APRIL 17, 2024

GDPR for Europe). Ensuring your domain is authenticated is easily done if you have a Litmus account (if you don’t have one, you should). Stay on top of privacy laws Complying with privacy laws is a must! Read up on the compliance laws for your audience types (CAN-SPAM for the U.S.,

Law 114

Law Email Marketing CRM Customer 114

Martech

FEBRUARY 14, 2024

Identity resolution is not only critical to marketing success but is essential for compliance with consumer privacy laws such as CCPA and GDPR. Explore the platforms essential to identity resolution in the latest edition of this MarTech Intelligence Report. Click here to download!

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Law Personalized Marketing Branding Marketing Strategy 115

Litmus

AUGUST 23, 2022

General Data Protection Regulation ( GDPR ) . Disclaimer: This guide provides a high-level overview about CAN-SPAM, CASL, GDPR, and CCPA, but is not intended, and should not be taken as legal advice. These include: Controlling the Assault of Non-Solicited Pornography And Marketing ( CAN-SPAM ). Canada’s Anti-Spam Legislation ( CASL ).

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Email Marketing Law Marketing Marketers 90