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What Is Digital Content? I Asked Experts What to Expect From It in 2025 — Here’s What They Said

Hubspot Marketing

Social media is actually the preferred product discovery channel for Gen Z, millennials, and boomers, and its also where they go to consume content. While search engine optimization is still important (theres a reason Google continues to be the most visited website in the world ), its not the only way brands can be discovered.

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Culture, community, curiosity: How Depop’s Holly Pound builds brands people love

The Drum

The global marketing and brand strategy leader tells Tim Healey what it takes to grow a purpose-driven brand Gen Z genuinely loves. Since 2021, you’ve taken on a range of roles at Depop, recently relocating to New York as US brand and marketing lead.

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The Future of E-commerce on Social Media

Marketing Insider Group

Gen Z is setting the pace for how social commerce evolves. Meanwhile, TikTok has tested affiliate programs and native checkout features in global markets, signaling an even more aggressive push into e-commerce. Smarter algorithms and data analytics help deliver the right product to the right person at the perfect moment.

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Best times to post on social media in the UK (2025)

Sprout Social

We’re here to help you navigate this landscape and optimise your social media presence for success in the UK and global markets. This Gen Z and Millennial user base relies on the network for entertainment, trend discovery and creative expression. Tuesday : 48 p.m. Wednesday : 48 p.m. Thursday : 4 p.m9

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Using AI for content consistency: Dos and don'ts

Welcome Software

More like your cool Gen Z cousin who's "just vibing". In this guide, we'll cover how to use AI for consistent messaging, so all your marketing channels are singing in perfect harmony without you even breaking a sweat. Ever feel like you're playing editorial whack-a-mole with inconsistent messaging across your content?

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A Fishful of Dollars: What Marketers Can Learn from the Gen Z Caviar Bump

Hubspot Marketing

They might seem silly on the surface but– when timed right– jumping on the right meme can mean marketing magic. Case in point: The Gen Z caviar bump. A TikTok trend that’s helping brands tap a $465 million global market. If you’re not in a caviar-adjacent market, what can you learn from this?

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The HubSpot Blog's 2023 Social Media Marketing Report: Data from 1200+ Global Marketers

Hubspot Marketing

Facebook and Instagram are the most effective platforms for community building overall, but TikTok would be best for a Gen Z audience. Social media takes the lead for product discovery among Gen Z, Millennials, and Gen X, beating out internet search. This also rises to 32% among Gen Z.