Sachs Marketing Group

JANUARY 8, 2024

While organic social media marketing strategies still play an essential role in building brand awareness and loyalty, paid advertising offers a fast track to amplifying your voice, visibility, and audience growth. TikTok : Popular with Gen Z, it offers creative, short-form video content.

Advertising 96

Advertising Advertisers Gen Z Social Media Marketing 96

Buffer Marketing

FEBRUARY 27, 2024

Adolescent Content’s Storyteller Community Best for: Artists and UGC content creators Cost: $0 Adolescent Content is a creative consultancy and content studio focusing on Gen Z. ”  The Storyteller community is where they connect with these creators — and completely free.

Gen Z 98

Gen Z Branding Influencer Marketing Fashion 98

Hootsuite

AUGUST 30, 2022

How do you adjust your marketing strategy to include Gen Z without turning away your existing audience, or worse, looking like you’re trying too hard? Here’s what you need to know about Gen Z to effectively market to this savvy, smart, and social-first generation. General Gen Z stats.

Gen Z 102

Gen Z Millennials User-Generated Marketing 102

Hootsuite

DECEMBER 13, 2022

Ah, the age-old social media marketing trick: ask a question to encourage comments. Pair these cool captions for TikTok with glamour shots of your products or service that embody your brand’s aesthetic. In sickness and in health. Are we leaning into millennial cringe or Gen Z chaos? Do you agree?

Gen Z 106

Gen Z Entertainment SEO Social Media Marketing 106

Sprout Social

MAY 8, 2023

Best days to post on TikTok for Consumer Goods: Tuesdays and Wednesdays Worst days to post on TikTok for Consumer Goods: Saturdays and Sundays The consumer goods industry covers a large portfolio of products, ranging from packaged food and beverages to clothing and accessories and everything in between.

Entertainment 105

Entertainment Gen Z Education Food 105

Sprout Social

NOVEMBER 21, 2019

From customer personas to trends within your industry, market research identifies key information for you to better understand your audience’s desires from your products and services. Taking time out of your schedule to conduct research might seem like a drag but doing so is crucial for your brand health. Fresh products.

Market Research 97

Market Research Gen Z Price B2C 97

Hootsuite

MAY 8, 2023

Insurance social media marketing presents unique challenges. Social media marketing for insurance companies offers the ability to address those concerns. Social listening can also give insights into potential new products. Free Demo Lead generation Insurance is generally not an impulse buy.

Social Media Marketing 89

Social Media Marketing Gen Z Education Health 89

Hootsuite

AUGUST 30, 2023

You heard that right — there’s another social media app in town. Lemon8, TikTok’s sister app, launched globally in early 2023, giving social media marketers yet another platform to learn about. Let’s get started. Designed to be a lifestyle app, Lemon8 is like a mixture of Instagram and Pinterest.

Gen Z 88

Gen Z Fashion Food User-Generated 88

Hootsuite

SEPTEMBER 3, 2020

The companies that took decisive action—like donating to frontline workers or pivoting production lines to make hand sanitizer or perusal protective equipment (PPE)—were commended for serving their communities, not just their shareholders. TikTok is bringing back the fun elements that made social media so addictive in the first place.

CMO 144

CMO User-Generated Gen Z eCommerce 144

Hootsuite

MAY 31, 2022

Most people check in when they want to research a type of product or resource. Pinterest is the 14th largest social network in the world. Unlike other social networks, though, there’s less of a generational divide on Pinterest. There’s a near-even split between Generation X, Gen Z, and Millennials.

Social Media Marketing 102

Social Media Marketing Gen Z Millennials Shoppers 102

Power Digital Marketing

JANUARY 19, 2023

Boutique companies and huge enterprises are well aware that social media marketing is one of the golden tickets to a thriving business. But with Instagram and TikTok—two of the largest social media titans—angling for consumers’ attention, where should brands invest their marketing budget?

Gen Z 40

Gen Z User-Generated Marketing Marketers 40

Hootsuite

AUGUST 14, 2023

ChatGPT prompts can help you boost productivity and creativity , no matter what profession you are in. From job seekers to engineers, marketers, educators, healthcare professionals and more, here is your ultimate ChatGPT prompt cheat sheet to help you harness the full power of this tool. New to ChatGPT?

Product 92

Product Real Estate User-Generated Fashion 92

Econsultancy

DECEMBER 13, 2021

High numbers of virtual meetings have also been cited by survey respondents, leading to a lack of time for ‘valuable discussion’ and a deterioration in mental health among marketers. UK ad market expected to be the second highest for growth in 2021. Consequently, many agency staff have taken leave citing burnout.

Advertising 52

Advertising Advertisers Retail Shoppers 52

SocialPilot

APRIL 13, 2024

During global crises, such as the COVID-19 pandemic, social media becomes a chief source of credible updates from health experts, government agencies, and international organizations. A key advantage of social media marketing is targeting specific audience segments. But, that’s not all.

Health 93

Health Gen Z User-Generated Customer loyalty 93

Backlinko

MAY 14, 2024

And inform your marketing strategies and product offerings. Google Analytics also helps with market research. Lastly, offer an incentive, like a discount or free product, to boost completion rates. Share your survey on social media and email to encourage participation. Including demographic information.

PR 103

PR Customer loyalty User-Generated Marketing 103