Spiralytics

NOVEMBER 14, 2023

As the years pass, these distinct cohorts bring their own sets of priorities, aspirations, and generational traits into the consumer landscape. Today, the spotlight falls on Generation Alpha, the newest addition to the market, with its eldest members stepping into their teenage years. What is Generation Alpha?

Gen Z 52

Gen Z Millennials Health Transform 52

Hubspot Marketing

MAY 16, 2023

Marketers commonly use social media to increase brand awareness, generate leads, and improve traffic. If you’re tasked with starting a social media strategy for your company, you might be wondering which type of platforms you should be on. Social Networking Examples of Major Platforms Facebook: 2.9

Gen Z 145

Gen Z User-Generated Social Media Marketing Promotion 145

Buffer Marketing

OCTOBER 9, 2023

Messenger Data Collection Alert Messenger now alerts users on data collection upon clicking links. Increased awareness may affect user engagement with links – so be transparent about data practices to maintain trust. Keep an eye on new features and user engagement trends on the platform. Facebook 1. Instagram 1.

Gen Z 88

Gen Z User-Generated Transform Education 88

Backlinko

MAY 14, 2024

This is why it uses the social media site to showcase its landscaping services with eye-catching images of customers’ green lawns and vibrant flowers. For example: If you target Gen Z or millennials, meet them where they spend their time. Use free tools like the Schema Markup Generator to create this code.

PR 102

PR Customer loyalty User-Generated Marketing 102

Hootsuite

AUGUST 30, 2023

You heard that right — there’s another social media app in town. Lemon8, TikTok’s sister app, launched globally in early 2023, giving social media marketers yet another platform to learn about. It’s photo-heavy but allows users to share recipes, outfits, travel guides, and more. Let’s get started.

Gen Z 88

Gen Z Fashion Food User-Generated 88

Sachs Marketing Group

JANUARY 8, 2024

While organic social media marketing strategies still play an essential role in building brand awareness and loyalty, paid advertising offers a fast track to amplifying your voice, visibility, and audience growth. TikTok : Popular with Gen Z, it offers creative, short-form video content.

Advertising 97

Advertising Advertisers Gen Z Social Media Marketing 97

Buffer Marketing

FEBRUARY 27, 2024

Adolescent Content’s Storyteller Community Best for: Artists and UGC content creators Cost: $0 Adolescent Content is a creative consultancy and content studio focusing on Gen Z.   Pay transparency (something we’re also passionate about at Buffer !)

Gen Z 100

Gen Z Branding Influencer Marketing Fashion 100

Power Digital Marketing

JANUARY 19, 2023

Boutique companies and huge enterprises are well aware that social media marketing is one of the golden tickets to a thriving business. But with Instagram and TikTok—two of the largest social media titans—angling for consumers’ attention, where should brands invest their marketing budget?

Gen Z 40

Gen Z User-Generated Marketing Marketers 40

Hootsuite

AUGUST 14, 2023

Check out our webinar on the DOs and DONTs of ChatgGPT for social media. Craft perfect posts in seconds OwlyWriter AI instantly generates captions and content ideas for every social media network. A ChatGPT prompt is a phrase or instruction you give the ChatGPT AI model to generate a response.

Product 92

Product Real Estate User-Generated Fashion 92

Hootsuite

DECEMBER 13, 2022

Ah, the age-old social media marketing trick: ask a question to encourage comments. In sickness and in health. Are we leaning into millennial cringe or Gen Z chaos? TikTok is one platform where users generally expect more informal tones from all accounts, professional or not. Do you agree?

Gen Z 106

Gen Z Entertainment SEO Social Media Marketing 106

Hootsuite

SEPTEMBER 3, 2020

The Guardian named TikTok “the social media sensation of lockdown” as TikTok’s content was the perfect antidote to boredom for people stuck inside and in desperate need of some light-hearted fun. Both brands cater to younger generations. Our Digital in 2020 Q3 Update found most social media users use multiple platforms.

CMO 145

CMO User-Generated Gen Z eCommerce 145

Hootsuite

AUGUST 19, 2020

What Coors Light did: Coors Light has had some of the cheekiest campaigns lately, including their Clone Machine , which lets users record a 30-second video loop of them looking interested during video-conferences so that they can sneak away to grab a beer. For now, please stay home and follow the advice of health authorities.

Gen Z 145

Gen Z User-Generated Social Media Marketing Promotion 145

Hootsuite

JUNE 30, 2022

And adding them to your social media posts offers benefits beyond fun. Including emoji can increase engagement by 25% on Twitter and generate 57% more Likes on Facebook. Bonus: Download a free guide to discover which hashtags to use to boost traffic and target customers on social media. ghost “Boo!”

Communications 111

Communications Gen Z Food Health 111

Econsultancy

DECEMBER 13, 2021

High numbers of virtual meetings have also been cited by survey respondents, leading to a lack of time for ‘valuable discussion’ and a deterioration in mental health among marketers. 44% of B2B marketers have ‘completely changed’ their marketing channel mix since the pandemic began.

Advertising 52

Advertising Advertisers Retail Shoppers 52

SocialPilot

APRIL 13, 2024

Connectivity and Networking Social media serves as a conduit for establishing personal and professional ties across the globe. At a personal level, it enables users to maintain ties with friends, family, and acquaintances, irrespective of their location.

Health 96

Health Gen Z User-Generated Customer loyalty 96