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Social media statistics shaping Australia’s digital landscape in 2025

Sprout Social

Their behaviours on these networks, such as the time spent and the networks used, differ.According to a 2024 report , heres how much time each generation spends on social media: Gen Z: 10 hours and five minutes. Gen X: six hours and five minutes. The law takes effect in late 2025. Matures: two hours and 40 minutes.

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Social media marketing: Strategy template and tips for 2025

Hootsuite

We’ve got social strategy guides for small businesses , financial services , government , higher education , healthcare , real estate , law firms , and non-profits. If they’re using influencer marketing, how much engagement do those campaigns earn them? Psst: Need help getting started? It’s time to learn.

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Instagram Reels vs. TikTok: which is the best short-form video platform?

Sprout Social

Although TikTok ads are still relatively young, they’re becoming a staple of influencer marketing campaigns as creators show off their latest purchases. While both platforms are popular among younger audiences, social media demographics point to how popular TikTok is with Gen Z and teenagers. Availability.

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10 Ways to Increase Traffic With User-Generated Content

Scoop.it!

According to Hubspot , 49% of Gen Z customers often find new products via Instagram Stories. You can leverage user-generated photos and videos as perfect content for Instagram Reels and TikTok to increase sales. For instance, it is challenging for law firms to share user-generated content without customers’ permission.

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Celebrating Black History Month: Best practices for celebrating on social media and beyond

Sprout Social

I think one thing [businesses] need to consider, especially as our society grows, is that a lot more brands are moving toward appealing to the Gen Z audience. And Gen Z is more multicultural than ever,” says Jayde Powell , content creator, marketing strategist and host of #CreatorTeaTalk.

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Spotlight on UK influencers: industry trends and icons

Sprout Social

Plus, with their established credibility and extensive networks, aligning with a UK influencer will give your brand the localized social proof it needs to thrive. This guide will give you an overview of the UK influencer market, from the costs to the different influencer niches. How much do UK influencers charge?

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The complete list of UK Instagram trends for brands and businesses

Sprout Social

According to Sprouts Q1 UK Consumer Pulse Survey, which involved surveying over 2,000 consumers across the country, 90% of Gen Z now have Instagram profiles. Instagram popularity in the UK isnt limited to Gen Z; almost 35 million people of varying ages in the UK, according to Statista, have an Instagram account.

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