illumin

OCTOBER 11, 2023

Right now there are several retail trends to consider when building out a marketing plan. The latest research from eMarketer shows just how important consumer behavior and preferences are when building out a new ad strategy. On TikTok alone, influencer spending is expected to grow by 27.8%

Retail 104

Retail Gen Z Market Trends Millennials 104

Spiralytics

JANUARY 31, 2023

Of course, every emerging technology is a new growth opportunity for marketers, regardless of the format or accessibility, but the channel that reigns supreme in the age of convenience has to be podcasts. The growing number of listeners paves the way for podcasting to become one of the most effective marketing tools.

Gen Z 133

Gen Z Millennials Transform Marketing 133

Spiralytics

NOVEMBER 14, 2023

As the years pass, these distinct cohorts bring their own sets of priorities, aspirations, and generational traits into the consumer landscape. Today, the spotlight falls on Generation Alpha, the newest addition to the market, with its eldest members stepping into their teenage years. What is Generation Alpha?

Gen Z 52

Gen Z Millennials Health Transform 52

Neil Patel

NOVEMBER 26, 2020

That’s because luxury marketing strategies don’t follow the same rules as mass-market brands. Today, I’m going to show you exactly how to take your luxury brand online with the best luxury marketing strategies. All that’s to say: digital marketing must be a key part of a luxury brand’s strategy going forward.

Marketing Strategy 145

Marketing Strategy Gen Z Marketing Marketers 145

Hubspot Marketing

JANUARY 16, 2023

Consider, for instance, how a few years ago, influencer marketing was a new and intimidating concept for many marketers. Fast-forward to 2023, and 81% of social media marketers say most companies will have an influencer as the face of their brand this year. Social media trends change fast.

Social Media Marketing 113

Social Media Marketing Gen Z Millennials Influencer Marketing 113

Hubspot Marketing

SEPTEMBER 11, 2023

To help brands navigate social commerce features and determine if they fit into their strategy, I surveyed 512 social media marketers who leverage social commerce tools like active community engagement and user-generated content to learn if they’ve provided ROI. Social sellers still diversify where they sell.

Gen Z 111

Gen Z Inbound Marketing User-Generated Entertainment 111

Sprout Social

APRIL 22, 2021

While TikTok is newer to the world of social media, there’s no denying its popularity – especially with younger generations. However, in order to know if TikTok makes sense for your brand , you need to understand some basic TikTok stats such as demographics and user behavior that can inform what opportunities exist for your brand.

Gen Z 140

Gen Z User-Generated Millennials Marketing 140

Neil Patel

NOVEMBER 23, 2020

This may make it the perfect time for brands to take a hard look at their skincare marketing strategies and seize on this growth. So, she signed up with a full-service marketing and SEO solution with my digital marketing agency. Step 1: Make Some Skincare Marketing Technical Improvements.

Gen Z 138

Gen Z Branding Marketing Marketers 138

Buffer Marketing

JANUARY 22, 2024

Lindsey Gamble , who writes a newsletter about social media and the creator economy , predicts that 2024 will be the year of influencer marketing on LinkedIn. ” Next is younger Gen Z social media managers posting to LinkedIn, which brings a new energy to the platform.

Gen Z 121

Gen Z Entertainment Transform User-Generated 121

Neil Patel

MARCH 22, 2021

Dispo is geared towards millennials and Gen Z, so we’re talking users aged 6 to 40. Gen Z craves authenticity and the raw, unfiltered look. Retro tech like polaroids is popular again among Gen Z and millennials alike. Another platform where users are selling Dispo invites is Buy Me a Coffee.

Gen Z 131

Gen Z Millennials User-Generated Inbound Marketing 131

Buffer Marketing

JANUARY 22, 2024

Lindsey Gamble , who writes a newsletter about social media and the creator economy , predicts that 2024 will be the year of influencer marketing on LinkedIn. ” Next is younger Gen Z social media managers posting to LinkedIn, which brings a new energy to the platform.

Gen Z 115

Gen Z Entertainment Transform User-Generated 115

Martech

SEPTEMBER 30, 2022

As customers, we’re all bombarded with marketing messages everywhere we turn. That is why businesses need to adopt disruptive marketing strategies to stay competitive. Disruptive marketing is about more than just creating a buzz. Why is disruptive marketing so important? Gen Z customers.

Gen Z 126

Gen Z Marketing Marketers User-Generated 126

Digital Marketer

JUNE 7, 2023

Social commerce involves marketing and selling your product (or service) directly on social media platforms. Social media users can stay on their social profiles, read about the product/service, and buy it — all of this without leaving the platform. Are they millennials or Gen Z? Let’s try to understand.

eCommerce 86

eCommerce Gen Z Millennials Social Media Marketing 86

Hootsuite

FEBRUARY 1, 2022

So, however small your niche, there’s likely a community on Twitch ready to be marketed to. What is Twitch marketing? The most common form of marketing on Twitch is influencer marketing. The strategy is very similar to good ‘ol regular influencer marketing. How to market on Twitch: 3 methods.

Gen Z 103

Gen Z Food Influencer Marketing Marketing 103

Search Engine Land

JANUARY 29, 2024

Brands that embrace an expanded search universe and execute integrated multi-platform strategies will gain a competitive edge. They forge meaningful connections with target users and capture more share of search. TikTok and Reddit now play crucial roles in users’ search journeys, marking the era of “search everywhere.”

Gen Z 112

Gen Z User-Generated SEO Millennials 112

SocialPilot

JANUARY 21, 2024

Particularly Gen Z and millennials, a whopping 60% and 40%, respectively, turn to social media for travel planning. So, if you want to attract more guests to your hotel, strategic social media marketing is key. For instance, check out the Ace Hotel group’s strategy on Instagram.

Social Media Marketing 90

Social Media Marketing Transform User-Generated Gen Z 90

Hootsuite

OCTOBER 25, 2021

For starters, the number of social media users worldwide grew by 13.2% 44% of all internet users regularly look up brands on social media networks. According to McKinsey, consumers — and especially Gen Z — value authenticity above all. Step 1: Create a social media marketing strategy. Source: Hootsuite.

Promotion 142

Promotion Gen Z Social Media Marketing Fashion 142

Spiralytics

APRIL 12, 2023

Here are some of the most popular social media platforms for viral marketing: Facebook Facebook is one of the biggest social media platforms in the world, boasting over 2.9 billion monthly active users as of 2023. Twitter Twitter is another popular social media site, boasting more than 450 million monthly active users.

Branding 52

Branding Gen Z User-Generated Influencer Marketing 52

Sprout Social

MAY 10, 2022

Some common tactics in a brand marketing strategy include: Creating brand engagement on social media. Recruiting brand ambassadors or influencers. Whirlpool is a 110-year-old home appliance brand capturing the hearts of Gen Z online. Square’s brand marketing shines on TikTok as well. Goodbye, Mr. Peanut.

Gen Z 115

Gen Z Branding Law Transform 115

Hubspot Marketing

SEPTEMBER 28, 2022

The creator economy is a relatively new addition to the media and entertainment industry, and it's something that anyone from any generation can be a part of. Whether you're a millennial with a true crime podcast or a Gen Z fashionista with a style blog — you can be a part of the creator economy in whatever niche you choose.

Gen Z 85

Gen Z Influencer Marketing Entertainment Marketing 85

Sprout Social

DECEMBER 15, 2021

With over 1 billion monthly active users , TikTok has quickly become one of the largest social media platforms in the world. What started as a fun video streaming app for Gen Zers has taken the marketing and advertising world by storm, completely changing the way brands create and share content. Let’s get started.

Entertainment 129

Entertainment User-Generated Gen Z Transform 129

Sprout Social

JANUARY 26, 2023

In this guide, we’ll cover everything you need to know about referral marketing, its benefits and how to create a successful referral marketing program. Referral marketing is a form of advertising in which businesses encourage customers to recommend their services, products or experiences to other people.

Gen Z 124

Gen Z B2C Shipping Marketing 124

Spiralytics

APRIL 23, 2023

Marketing has always been about reaching your target audience at the right time and place. billion internet users worldwide as of January 2023, you need to connect with your audience online, where they’re already spending time. This is where digital marketing comes into play. Global influencer marketing was valued at $16.4

Market Trends 52

Market Trends Digital Marketing Gen Z Customer loyalty 52

Power Digital Marketing

DECEMBER 1, 2022

billion monthly average users across the globe—more than twice TikTok’s (no-less-shabby) 1 billion. Forget the myth that YouTube exclusively attracts Boomers and Gen Xers while all the cool kids go crazy over on TikTok. YouTube’s enormous audience spans generations. On a daily basis, this is who makes up YouTube’s users: 3.

Gen Z 52

Gen Z User-Generated Millennials B2C 52

Hootsuite

AUGUST 30, 2022

How do you adjust your marketing strategy to include Gen Z without turning away your existing audience, or worse, looking like you’re trying too hard? Here’s what you need to know about Gen Z to effectively market to this savvy, smart, and social-first generation. General Gen Z stats.

Gen Z 102

Gen Z Millennials User-Generated Marketing 102

Rock Content

MARCH 4, 2024

A great social media marketing strategy is more than simply getting the word out about your brand. But what is social media marketing? Why is it so important in today’s digital marketing scene, and what do brands need to know in 2024 to ensure their strategies resonate? Looking to connect with Gen Z?

Social Media Marketing 52

Social Media Marketing Gen Z Marketing Marketers 52

TechWyse

JANUARY 31, 2023

Formerly known as Musical.ly, TikTok started as a platform where online users created fun, light-hearted lip-synching videos. Marketers have noticed the rise of TikTok influencers and their impact on online audiences (especially GenZ), and are quickly implementing the social network into their marketing strategies.

Gen Z 52

Gen Z User-Generated Retail Digital Marketing 52

TechWyse

MARCH 8, 2023

Are you looking to increase your revenue and market reach or reduce drop-offs in your sales funnel? You need to change how you generate leads. Lead generation is a form of direct marketing that attracts prospective customers and nurtures them to conversion.

Inbound Marketing 52

Inbound Marketing Gen Z User-Generated Influencer Marketing 52

Hootsuite

APRIL 3, 2023

Almost 3 billion users — 36.7% Share user-generated content Building on the tip above, tracking hashtags and keywords also allows you to quickly find and share user-generated content (UGC). User-generated content can help you: Earn trust. 16 engagement post ideas for 2023 Facebook isn’t dead.

Gen Z 111

Gen Z User-Generated Transform Education 111

Digital Marketer

MAY 4, 2023

These include virtual channels like social media and influencer marketing. While it’s great that technology has provided us with plenty of new methods and marketing tactics, it also means you need to up your game. In the early part of the journey, this might include optimization by way of marketing and communication channels.

Customer 79

Customer Customer Journey Gen Z Affiliate Marketing 79

Hubspot Marketing

NOVEMBER 5, 2019

With younger generations getting more and more connected to social media platforms, the amount of product research done on these platforms is likely to grow. With all the social media platforms and product marketing opportunities out there, it might be hard to drill down on which platforms are key to your product marketing strategy.

Shoppers 125

Shoppers Product Gen Z Promotion 125

CXL

MAY 27, 2022

With a tactical understanding of two different marketing strategies: demand generation and lead generation. While your competitors pump out gated ebooks and “state of the industry” lead magnets that generate low-to-no intent MQLs, tap into existing demand to build a pipeline of high intent leads.

Thought Leadership 89

Thought Leadership Whitepaper eBook User-Generated 89

Hubspot Marketing

OCTOBER 30, 2022

The top trends marketers are currently leveraging are short-form video, mobile-friendly web design, creating content that reflects their brand’s values, and using social media DMs for customer service. Not far behind are SEO, mobile messaging, influencer marketing, and selling products directly in social apps.

Global Marketing 145

Global Marketing Marketing Strategy Gen Z B2C 145

Exposure Ninja

OCTOBER 2, 2023

Occasionally, users upload videos as posts but Reels are more commonly used for videos. The post is “pinned” to the top of Ethique’s Instagram feed in the hopes that users will see it before heading straight to messages to ask their questions about Ethique’s pricing. Instagram Posts Instagram feed posts are usually static images.

PR 52

PR Marketing Marketers Promotion 52

Businesses Grow

APRIL 1, 2024

Research shows that 37% of consumers trust influencers over brands, with Gen Z and Millennials being twice as likely to do this compared with their Boomer counterparts. Further, 32% of Gen Z rely on social media influencers to help them discover brands and products. That sure is a lot of people!

Gen Z 127

Gen Z Marketing Marketers User-Generated 127

Power Digital Marketing

FEBRUARY 18, 2019

Although the oldest Gen Zs are just now graduating college or entering the workforce, the newest generation is already having a major impact on all industries. Born between 1995 and 2009, Generation Z has developed distinct qualities that are making marketers rethink their strategies for the near future.

Gen Z 40

Gen Z Millennials User-Generated Entertainment 40

SocialPilot

JANUARY 24, 2024

These days influencer marketing is one of the most preferred ways for brands to introduce a new product to their targeted market. Influencers are here to rule the advertising market, and it can be easily seen every time you open your Instagram, Facebook, or YouTube. Did you know?

Influencer Marketing 77

Influencer Marketing Gen Z Social Media Marketing Communications 77