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As we dive into 2025, the advertising landscape is undergoing a massive transformation driven by new technologies, evolving consumer behavior, and changing regulatory frameworks. As of 2024, 62% of GenZ consumers are already shopping through social media, and this number is expected to rise. Dont feel like youre prepared?
Their behaviours on these networks, such as the time spent and the networks used, differ.According to a 2024 report , heres how much time each generation spends on social media: GenZ: 10 hours and five minutes. Gen X: six hours and five minutes. The law takes effect in late 2025. Matures: two hours and 40 minutes.
The digital marketing landscape in 2025 is undergoing a significant transformation , driven by advancements in AI, evolving consumer behaviors, and new platform dynamics. Businesses must prioritize transparent data collection practices and ensure compliance with privacy laws ( The Australian ). Need help transforming your strategy?
The financial services landscape has dramatically transformed in recent years, with fintech start-ups and digital-only banks leading the charge in personalization. These offerings strike a chord with tech-savvy millennials and GenZ, who prioritize convenience and a tailored touch in their financial dealings. The secret weapon?
According to The New York Times , it’s GenZ’s search engine of choice. The perfect example: A video from a creator @jazzy_hopper whose mother-in-law wore a white gown to her wedding. Use TikTok’s search function You may have heard about TikTok SEO or that TikTok is the new Google.
Even Snapchat seems more promising with Millennials and GenZ spending an average of 50 minutes per day on the platform. You can publish high-quality content much more frequently if you transform it into multiple formats. If you can’t reply to comments and messages swiftly, you don’t have time for it. Social Insider 5.
Influencer marketing in the UK If you’re a brand looking to reach GenZ and millennial consumers in the UK, influencers should be part of your marketing strategy. On average, one in four UK-based adults admitted to being impacted by influencer recommendations, with the share exceeding 50% for GenZ.
antitrust and consumer protection laws in June. Meanwhile, across the pond, Google is facing the possibility that it may be forced to sell part of its ad business after being charged with violating the European Union’s antitrust laws. Microsoft Advertising launched a series of new generative AI tools for advertisers.
According to The New York Times , it’s GenZ’s search engine of choice. The perfect example: A video from a creator @jazzy_hopper whose mother-in-law wore a white gown to her wedding. Use TikTok’s search function You may have heard about TikTok SEO or that TikTok is the new Google.
Research shows that GenZ is the fastest-growing audience on Pinterest, making up 42% of its global user base. And theyre searching and saving more than other generations. Being part of the RISE community transformed my perspective on digital engagement. Bruce Scheer , Co-Founder of ValuePros.io
Perhaps the values economy, with GenZ coming into economic maturity , and consumers make more purchasing choices based on the stand a particular company or brand takes on issues such as social justice and humanitarian issues as well as environmental responsibility. What does the experience economy become?
Regulatory Challenges X headed for a 'rule of law' clash with EU , warns Twitter’s former head of trust & safety. Content Monetization & AI Effect YouTube expands access to content monetization and adds a generative AI effect called Bloom in YouTube Shorts, transforming people into vibrant topiary structures.
Breaking The Law by Liquid Death – Liquid Death. The commercial spot showed raging pre-teens and a pregnant woman drinking from tallboys, with the classic Judas Priest song “Breaking the Law” in the background. Whirlpool is a 110-year-old home appliance brand capturing the hearts of GenZ online. liquiddeath. ?
My very first law firm was ARDI and Bacon. I read recently some statistics that 84% of millennials give to charity, and that has only been going up by generation. GenZ is right behind them on that. It's time to transform your approach. I don't know, did you see in my bio that I used to work out in Kansas City?
This isn’t an exact science, but in general, here’s how you can think about each platform: B2B offer? Need the GenZ crowd? Check out our most popular lead gen templates: Wanderwise travel guide download Nexus law firm lead gen page Bright Insurance lead generation Sales page templates Ready to sell?
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