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2025 advertising trends cheatsheet: the future of marketing in a rapidly evolving world

illumin

As we dive into 2025, the advertising landscape is undergoing a massive transformation driven by new technologies, evolving consumer behavior, and changing regulatory frameworks. As of 2024, 62% of Gen Z consumers are already shopping through social media, and this number is expected to rise. Dont feel like youre prepared?

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Social media statistics shaping Australia’s digital landscape in 2025

Sprout Social

Their behaviours on these networks, such as the time spent and the networks used, differ.According to a 2024 report , heres how much time each generation spends on social media: Gen Z: 10 hours and five minutes. Gen X: six hours and five minutes. The law takes effect in late 2025. Matures: two hours and 40 minutes.

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SMG Marketing Makeover 2025 – What’s Working, What’s Not, and What’s Next

Sachs Marketing Group

The digital marketing landscape in 2025 is undergoing a significant transformation , driven by advancements in AI, evolving consumer behaviors, and new platform dynamics. Businesses must prioritize transparent data collection practices and ensure compliance with privacy laws ( The Australian ). Need help transforming your strategy?

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Tips for banks to catchup with FinTech personalization strategies

Welcome Software

The financial services landscape has dramatically transformed in recent years, with fintech start-ups and digital-only banks leading the charge in personalization. These offerings strike a chord with tech-savvy millennials and Gen Z, who prioritize convenience and a tailored touch in their financial dealings. The secret weapon?

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How to Find Trending TikTok Sounds While They’re Still Popular (+ 11 of the Best From 2023)

Buffer Marketing

According to The New York Times , it’s Gen Z’s search engine of choice. The perfect example: A video from a creator @jazzy_hopper whose mother-in-law wore a white gown to her wedding. Use TikTok’s search function You may have heard about TikTok SEO or that TikTok is the new Google.

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19 Content Marketing Best Practices to Propel Your Growth

Marketing Insider Group

Even Snapchat seems more promising with Millennials and Gen Z spending an average of 50 minutes per day on the platform. You can publish high-quality content much more frequently if you transform it into multiple formats. If you can’t reply to comments and messages swiftly, you don’t have time for it. Social Insider 5.

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Spotlight on UK influencers: industry trends and icons

Sprout Social

Influencer marketing in the UK If you’re a brand looking to reach Gen Z and millennial consumers in the UK, influencers should be part of your marketing strategy. On average, one in four UK-based adults admitted to being impacted by influencer recommendations, with the share exceeding 50% for Gen Z.

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