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5 hot B2B marketing trends

SmartBrief - Marketing

I recently put together a brief talk on five top B2B marketing trends for a SmartBrief B2B webinar , and during the couple of weeks or so I spent pulling the trends together, I had to adjust and/or add notes and nuances to nearly all of them. So, before this piece becomes outdated, lets take a look at five B2B marketing trends.

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Social media statistics in the UK: What businesses need to know in 2025

Sprout Social

We want to provide you with the key data and insights needed to navigate these social media marketing trends in the United Kingdom and make informed decisions that drive real results. social media advertising market is projected to reach 9.95 Brands targeting Gen Z and younger Millennials may need to prioritise other platforms.

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The best marketing campaigns of the year (thus far), what to learn from them, and why they worked so darn well [new data]

Hubspot Marketing

Plus, get an inside look at why these campaigns performed so well with a peek at original data from HubSpots annual State of Marketing Report. A top-tier marketing campaign is only defined by the people, trends and data, consumers, and cultural commentary that shape its impact.

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AI continues to aid marketers’ quest for authenticity: Report

Martech

The report, based on a survey of 1,200 marketing leaders, predicts this will be a year of refining existing marketing trends. In addition to the increased integration of AI into workflows, 2025 will see B2B and B2C focusing more on Millenials and Gen Z, and brand-led marketing.

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Millennials vs. Gen Z: Why Marketers Need to Know the Difference

Hubspot Marketing

In recent years, there's been a common misconception that Gen Z and millennials are essentially the same. When companies discuss reaching younger audiences, many often lump Gen Z and millennials into the same group and create one campaign strategy that they believe fits both groups.

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Gen Z Exposed

Businesses Grow

I’ve written a ton about Gen Z. It’s a singularly fascinating generation. So when I learned about the first-ever Gen Z conference, I was attracted to it like Gary Vee to a video camera. The Gen Z-fueled agency JUV recently organized and hosted a conference dedicated to its generation (Z Con).

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Influencer marketing trends across industries

Sprout Social

We’ll explore five influencer marketing trends shaping the social media landscape in 2024. We’ll also share trends in influencer marketing by industry to help you benchmark your brand. Our report shows only 35% of Gen Z consumers rank authenticity as a top trait they care about when it comes to influencers.