Hubspot Marketing

DECEMBER 26, 2023

They’re ranked by effectiveness for 2023 based on statistics from our most recent survey of over 1,200 marketing professionals. Because those statistics point so clearly to the growing shift toward social media marketing, we’ll also share data and tips on leveraging the top four social media channels for lead generation.

Gen Z 104

Gen Z Direct Mail User-Generated Millennials 104

Econsultancy

DECEMBER 6, 2021

Combined with a similar uplift in spend on marketing and sales collateral, this indicates brands are pivoting their products and services to keep up with heightened longer-term demand borne from Covid-19. Social CPM grew 41% year-on-year in Q2 2021.

Social Media Marketing 54

Social Media Marketing Millennials Gen Z Advertising 54

Hootsuite

OCTOBER 25, 2021

All you gotta do is deliver the quality content they want and have a half-decent (OK, fully -decent) product or service. According to McKinsey, consumers — and especially Gen Z — value authenticity above all. How can you take advantage of the latest social media boom of more people and more money to go around online?

Promotion 142

Promotion Gen Z Social Media Marketing Fashion 142

Hubspot Marketing

APRIL 25, 2022

Through our own surveys, we found that 65% of social media marketers who leverage TikTok plan on increasing their investment in 2022. Leveraging TikTok Influencer Marketing. If you’re a marketer looking to start leveraging the app , or increase your investment, a great way to do so is via influencer marketing.

Gen Z 117

Gen Z Influencer Marketing Social Media Marketing Finance 117

SocialPilot

JANUARY 15, 2024

OptinMonster found that 72% of consumers prefer to learn about a product or a service through video content. Marketers land 66% more qualified leads through video marketing. Wyzowl observed that 98% of the viewers watch videos explaining the product or service. Social Media Video Statistics for YouTube 35.

Video Marketing 85

Video Marketing Gen Z Marketing Marketers 85

Sprout Social

MARCH 31, 2022

Food for thought: a staggering 89% of marketers plan to increase (or maintain) their investment in short-form video in 2022. Product showcases, reviews and recommendations. Product-centric posts and recommendations dominate the platform. This signals a huge window of opportunity for marketers and advertisers.

Gen Z 115

Gen Z Entertainment Law Fashion 115

Hubspot Marketing

FEBRUARY 16, 2023

When applied in the context of social media, it's the return on investment from your social media activities and expenses. One of the most popular ways to measure social media ROI is through paid advertising. Unsurprisingly, 47% of marketers plan to increase their investment in YouTube in 2023.

User-Generated 145

User-Generated Gen Z Advertising Advertisers 145

Hootsuite

NOVEMBER 28, 2022

That growth, combined with 40% of Gen Z searching social platforms for info instead of Google, makes Reddit a unique opportunity for brands. Obviously a few comments won’t revolutionize your product strategy, which is why Reddit shouldn’t be your sole source of market research. Advertising. Host an AMA.

Branding 100

Branding Gen Z Affiliate Marketing User-Generated 100

Sachs Marketing Group

MARCH 17, 2023

Are you tired of your social media marketing efforts failing to deliver the results you desire? If so, it’s time to supercharge your social media marketing strategy and leave your competitors in the dust! So, are you ready to take your social media marketing to new heights?

Social Media Marketing 111

Social Media Marketing Marketing Strategy User-Generated Marketing 111

Hubspot Marketing

OCTOBER 30, 2022

The top trends marketers are currently leveraging are short-form video, mobile-friendly web design, creating content that reflects their brand’s values, and using social media DMs for customer service. Not far behind are SEO, mobile messaging, influencer marketing, and selling products directly in social apps.

Global Marketing 145

Global Marketing Marketing Strategy Gen Z B2C 145

SocialPilot

JANUARY 24, 2024

These days influencer marketing is one of the most preferred ways for brands to introduce a new product to their targeted market. Influencers are here to rule the advertising market, and it can be easily seen every time you open your Instagram, Facebook, or YouTube. Did you know?

Influencer Marketing 80

Influencer Marketing Gen Z Social Media Marketing Communications 80

Marketing Insider Group

OCTOBER 25, 2021

Coordinate your digital marketing team with your sales and customer service teams to deliver quality throughout their experience. They are no longer a passive party when it comes to learning about products. They’re not waiting for you to tell you how great your products are. Strategic Marketing Transformation.

Market Trends 145

Market Trends Gen Z Millennials Transform 145

Marketing Insider Group

FEBRUARY 5, 2024

(Insider Intelligence) 61% of marketers consider AI a crucial component of their data strategy. DemandSage) Image Source: Bloggers Passion 88% of marketers plan to increase or maintain their investment in SEO. Hubspot) 75% of marketers recognize SEO as their most effective content strategy. of global web traffic.

Digital Marketing 83

Digital Marketing Marketing Strategy Shoppers User-Generated 83

SocialPilot

JANUARY 16, 2024

GENERAL SOCIAL MEDIA FACTS In today’s digital landscape, social media facts shed light on evolving user behaviors and emerging social media marketing trends. Platforms like Snapchat and TikTok dominate the Gen Z space, while B2B social media trends influence business decisions.

Gen Z 115

Gen Z User-Generated Millennials Advertising 115

AWeber

JUNE 10, 2024

Instagram has 2 billion monthly users, 83% of whom say they discover and research products in-app, making it a potent marketing channel. As a visual social platform, it offers various options for businesses to promote their products or services. Why do brands prefer video marketing on the platform?

Video Marketing 87

Video Marketing Gen Z User-Generated Marketing 87

Hubspot Marketing

FEBRUARY 17, 2023

Video (short form, specifically) Short-form video is the top trend marketers will be leveraging in 2023, and HubSpot’s 2023 Social Media Trends Report found that it is the highest ROI format for social media marketing. It’s also the top content type marketers plan to leverage for the first time in 2023.

Gen Z 129

Gen Z Education Social Media Marketing User-Generated 129

Econsultancy

DECEMBER 13, 2021

” Further comments from Snap Executives shortly after the financial announcement included a note of concern surrounding the impact of global supply shortages on projected social media ad spend from brands. UK ad market expected to be the second highest for growth in 2021. share of revenue. in June 2021, up from $0.93

Advertising 52

Advertising Advertisers Retail Shoppers 52

Hootsuite

DECEMBER 2, 2019

Getting started with social doesn’t have to be scary or expensive. With these 11 simple social media marketing tips, businesses of any size can reach new markets, build brand awareness, and drive sales. Bonus: Get the step-by-step social media strategy guide with pro tips on how to grow your social media presence.

Food 145

Food Gen Z Social Media Marketing Millennials 145

Welcome Software

MAY 3, 2022

First things first: What’s a marketing campaign? A marketing campaign is a concerted effort to promote a particular product, service, or business message, usually driven by a specific business goal. Your campaign plan should be a catalyst for action, not an obstacle that feels tedious to navigate.

Key Performance Indicator 40

Key Performance Indicator Gen Z Marketing Marketers 40

Backlinko

MAY 14, 2024

And inform your marketing strategies and product offerings. Google Analytics also helps with market research. Lastly, offer an incentive, like a discount or free product, to boost completion rates. Share your survey on social media and email to encourage participation. Including demographic information.

PR 104

PR Customer loyalty User-Generated Marketing 104

Sprout Social

FEBRUARY 21, 2022

This could be a great fit for repurposing educational, product-focused, company culture or thought leadership Instagram videos. Recent data shows 68% of video marketers plan to include LinkedIn in their video marketing strategy in 2022—up 5% from last year. Use video to create a helpful Product Page. Share quotes.

Thought Leadership 140

Thought Leadership Gen Z Real Estate Education 140