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PPR special edition: The best brands on social media in 2024

Sprout Social

Beyond Meats posts more closely resemble a stream of consciousness than a thorough marketing plan. Currys: Going all-in on employee-led original content Currys is the leading omnichannel retailer of technology products and services in the UK and Ireland. Note: This method isnt reserved for Gen Z.

Gen Z 89
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Secrets of Organic Marketing in 2025: Why Paying for Ads Isn’t the Only Answer

Hubspot Marketing

Chilis Grill & Bar: Organic Social Media Marketing One brand that is doing particularly well with its organic social media marketing lately is Chilis Grill & Bar. The American restaurant chain credits its cheeky humor on social media for helping it connect with Gen Z audiences and boosted business.

Gen Z 122
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The best marketing campaigns of the year (thus far), what to learn from them, and why they worked so darn well [new data]

Hubspot Marketing

That said, take a look at fresh data from HubSpots 2025 State of Marketing Report for an insights-driven perspective on why this years biggest and best digital marketing campaigns captured the hearts (and pockets) of modern consumers everywhere: 92% of marketers plan to maintain or increase their investments in brand awareness in 2025.

Gen Z 86
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What is User-generated Content (UGC)? Essentials for a Soaring Strategy

Hubspot Marketing

This is an example of UGC or user-generated content , which can be an extremely valuable strategy for businesses of all kinds. In the 2025 State of Marketing , user-generated content was named one of the top three areas marketers plan on increasing their investment this year. Dont believe me? Add an incentive.

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The Potential Impact of Gen Z on SEO

Moz

Posted by stewartfussell Generation Z's behaviors differ from the cohorts that came before it, creating a new challenge for businesses marketing to consumers within it. Who is Generation Z? First and foremost, their relationships with brands are very different than those of the generations that came before them.

Gen Z 73
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10 top retail sector video ads of 2021

Martech

According to data from video marketing and animation platform Wyzowl, 86% of businesses are using video to reach audiences and 92% of marketers say video is an important part of their marketing plans. Get the daily newsletter digital marketers rely on. Processing.Please wait.

Retail 117
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Retail marketing trends you need to know in fall 2023

illumin

Right now there are several retail trends to consider when building out a marketing plan. Gen Z, in particular, uses multiple screens simultaneously, with nine in ten internet users from 18 to 24 in the USA browsing online while watching TV. Retail media refers to digital channels owned by retail companies.

Retail 104