Hubspot Marketing

MARCH 8, 2024

Table of Contents General Ecommerce Statistics Social Media Ecommerce Statistics Ecommerce Growth Statistics Consumer Behavior and Demographics Ecommerce Statistics B2B Ecommerce Statistics B2C Ecommerce Statistics Mobile Ecommerce Statistics General Ecommerce Statistics The average number of products bought per online order is 4.95.

eCommerce 95

eCommerce Gen Z B2C Shoppers 95

Martech

OCTOBER 31, 2023

The video platform is also more accessible to marketers through such recent integrations as the one with HubSpot. Does your marketing plan include post-holiday sales? Furthermore: 60% of TikTok users who plan to shop for gaming after the holidays plan to purchase either mobile games (45%) and/or make in-game purchases (38%).

Gen Z 113

Gen Z Shoppers Food Marketing Plan 113

Econsultancy

DECEMBER 6, 2021

The report notes that if this trend continues, marketers will likely spend record amounts during the fourth quarter of this year, a three-month period which historically sees the highest investment in social advertising in the lead up to the holidays. Sixty percent of US B2B marketers now use Instagram, up from 30% in 2020.

Social Media Marketing 54

Social Media Marketing Millennials Gen Z Advertising 54

Hubspot Marketing

DECEMBER 26, 2023

The best way to shake up your lead generation content strategy is to take a deeper look into the top types of content that will help you collect new leads. They’re ranked by effectiveness for 2023 based on statistics from our most recent survey of over 1,200 marketing professionals. It ranks third in ROI, remaining tried and true.

Gen Z 103

Gen Z Direct Mail User-Generated Millennials 103

Digital Marketer

JUNE 7, 2023

Social media has become an indispensable tool for businesses in today’s digital age. But most businesses and even beginner marketers don’t fully understand how to use social media for ecommerce. What is Ecommerce Social Media Marketing? Let’s get started!

eCommerce 86

eCommerce Gen Z Millennials Social Media Marketing 86

SocialPilot

JANUARY 15, 2024

With 93% of marketers using video marketing in their overall marketing strategy, the share of video in the marketing pie has increased manifold over the past few years. Besides, the focus of social media companies on releasing video content tools has also strengthened this trend. Here we go!

Video Marketing 82

Video Marketing Gen Z Marketing Marketers 82

Hootsuite

OCTOBER 25, 2021

According to McKinsey, consumers — and especially Gen Z — value authenticity above all. Social media is the perfect way to communicate your values and build brand equity with customers across your marketing funnel. Social media delivers a big ROI, and I cannot lie, friends. You need a plan, man.

Promotion 142

Promotion Gen Z Social Media Marketing Fashion 142

Hubspot Marketing

APRIL 25, 2022

From TikTok to Clubhouse to Lasso, it seems like new viral social media platforms are popping up every day. If you’re a marketer, keeping up with these trends can be difficult but necessary in building and maintaining a strong audience. Viral social media platforms: Where are they now? Here’s what you need to know.

Gen Z 112

Gen Z Influencer Marketing Social Media Marketing Finance 112

Hubspot Marketing

FEBRUARY 16, 2023

As any marketer knows, social media is an undeniably powerful tool to reach new audiences and connect with existing customers. However, while it's important to meet your audience where they are, it's equally critical to know which social media channels offer the best ROI for your business. Let's explore why.

User-Generated 145

User-Generated Gen Z Advertising Advertisers 145

Sprout Social

MARCH 31, 2022

Food for thought: a staggering 89% of marketers plan to increase (or maintain) their investment in short-form video in 2022. This signals a huge window of opportunity for marketers and advertisers. In fact, 84% of marketers are increasing their spending on TikTok. appeared first on Sprout Social. The good news?

Gen Z 119

Gen Z Entertainment Law Fashion 119

Hootsuite

NOVEMBER 28, 2022

That growth, combined with 40% of Gen Z searching social platforms for info instead of Google, makes Reddit a unique opportunity for brands. Find out if Reddit marketing is right for you, and how to get started on the self-proclaimed “ frontpage of the Internet. ”. Market research. Good marketing always is, right?

Branding 101

Branding Gen Z Affiliate Marketing User-Generated 101

Sachs Marketing Group

MARCH 17, 2023

Are you tired of your social media marketing efforts failing to deliver the results you desire? If so, it’s time to supercharge your social media marketing strategy and leave your competitors in the dust! So, are you ready to take your social media marketing to new heights?

Social Media Marketing 110

Social Media Marketing Marketing Strategy User-Generated Marketing 110

Hubspot Marketing

OCTOBER 30, 2022

If the last few years taught us anything, the real test of a marketer’s skill is how well they adapt to change. In fact, in our most recent research, nearly 80% of marketers say their industry changed more in the past three years than in the last 50. Our Biggest Finding: Agile, Data-Driven Marketers Will Win 2023.

Global Marketing 145

Global Marketing Marketing Strategy Gen Z B2C 145

Marketing Insider Group

FEBRUARY 5, 2024

Navigating the digital marketing world is like surfing – you need to catch the right wave to successfully ride the trends. As we look ahead, the future of marketing is shaping up to be an exhilarating swell, filled with evolving challenges and opportunities. DemandSage) 49% of marketers believe organic search yields the best ROI.

Digital Marketing 86

Digital Marketing Marketing Strategy Shoppers User-Generated 86

Marketing Insider Group

OCTOBER 25, 2021

As we’re rapidly approaching the end of the year, it’s a great time to look ahead at where we’re going and the marketing trends we’re likely to see more of in 2022. I’ve already touched on how we can expect marketing to evolve strategically , and in this article, I’ll be looking in more detail at some of the specific trends to look out for.

Market Trends 145

Market Trends Gen Z Millennials Transform 145

Hubspot Marketing

JUNE 22, 2022

Short-form video is dominating the social media landscape — and many marketers want to get a piece of the action. In order to make the right decision, it's essential to understand their unique audiences, marketing opportunities, and algorithms. TikTok is known as the platform for Gen-Z — and the stats confirm it.

Gen Z 119

Gen Z Millennials Price Social Media Marketing 119

SocialPilot

JANUARY 24, 2024

These days influencer marketing is one of the most preferred ways for brands to introduce a new product to their targeted market. Influencers are here to rule the advertising market, and it can be easily seen every time you open your Instagram, Facebook, or YouTube. Did you know? That’s where the influencers come into the play.

Influencer Marketing 77

Influencer Marketing Gen Z Social Media Marketing Communications 77

Econsultancy

DECEMBER 13, 2021

Of course, this has wide-ranging ramifications for marketing and advertising – as well as a number of other sectors like travel, entertainment and FMCG. Amazon, Meta and Alphabet to account for half of ad market in 2025, thanks to acceleration from Covid-19. Travel ad spend set to grow at six times of overall ad market by 2023.

Advertising 52

Advertising Advertisers Retail Shoppers 52

SocialPilot

JANUARY 16, 2024

GENERAL SOCIAL MEDIA FACTS In today’s digital landscape, social media facts shed light on evolving user behaviors and emerging social media marketing trends. Platforms like Snapchat and TikTok dominate the Gen Z space, while B2B social media trends influence business decisions.

Gen Z 113

Gen Z User-Generated Millennials Advertising 113

Hubspot Marketing

FEBRUARY 17, 2023

According to our 2023 Marketing Strategy Trends Report , 42% of marketers leverage social media, and it has the highest ROI of any channel. With this in mind, sharing content on social media is a no-brainer. Different Types of Social Media Content 1. Audio chat rooms are trendy among Gen Z.

Gen Z 125

Gen Z Education Social Media Marketing User-Generated 125

Hootsuite

DECEMBER 2, 2019

Getting started with social doesn’t have to be scary or expensive. With these 11 simple social media marketing tips, businesses of any size can reach new markets, build brand awareness, and drive sales. Bonus: Get the step-by-step social media strategy guide with pro tips on how to grow your social media presence.

Food 145

Food Gen Z Social Media Marketing Millennials 145

Welcome Software

MAY 3, 2022

But that’s exactly how you’d sound if you attempted to execute a marketing campaign without a plan. A marketing campaign plan template serves as that compass, organizing all elements of your campaign, from the target audience and messaging to channels and metrics, ensuring that every effort aligns with your overarching objectives.

Key Performance Indicator 40

Key Performance Indicator Gen Z Marketing Marketers 40

Backlinko

MAY 14, 2024

Small business marketing is a mix of strategies, tactics, and channels to promote your offerings to your target customers. This guide will teach you how to market your small business using six best practices. Here’s how: Do Market Research Market research helps you understand your target customers on a deeper level.

PR 103

PR Customer loyalty User-Generated Marketing 103

Sprout Social

FEBRUARY 21, 2022

Create ads on your social media channels. Video can boost campaign conversion rates by 34% , and 87% of video marketers say they see a positive return on investment for videos. Recent data shows 68% of video marketers plan to include LinkedIn in their video marketing strategy in 2022—up 5% from last year.

Thought Leadership 141

Thought Leadership Gen Z Real Estate Education 141