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How to make sure you’re marketing to Gen Z the right way

Sprout Social

For many brands today, marketing to Gen Z might feel like trying to talk to aliens. Because at a glance, the so-called “smartphone generation” is a totally new species of consumer. Listen: Gen Z’s massive spending power and dependence on social media speak for themselves. The reality, though? Translation?

Gen Z 87
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10 Strategies to Mastering Social Media for Ecommerce

Digital Marketer

Ecommerce social media marketing refers to the strategic use of social media platforms to promote, sell, engage, and support customers in the context of ecommerce. Are they millennials or Gen Z? For example, Gen Zee tends to be more active on TikTok and Instagram, while millennials prefer Facebook and Twitter.

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Retailers and the rising trend of sustainability: what marketers need to know

Sprout Social

Environmental groups, active since the 1960s, were the first to promote sustainable living but the movement failed to gain significant momentum until recently. Allbirds developed a tool with third-party carbon experts to measure the carbon intensity of every decision they make—materials, development, manufacturing, packaging, and shipping.?

Retail 101
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6 integrations to get more from your social media management platform

Sprout Social

Scenario: A customer reaches out about delayed shipping of a product they ordered. The service team agent who gets this ticket is able to see the customer’s communication history on social, and any internal notes you left about their shipping problem. You can then send this customer directly to your helpdesk tool from Sprout.

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What is Reddit, and Should Your Brand Be Using It?

Hootsuite

That growth, combined with 40% of Gen Z searching social platforms for info instead of Google, makes Reddit a unique opportunity for brands. Before today’s visually-focused platforms like TikTok and Instagram existed, we eldest Millennials only had web forums with text posts to connect with others around common interests.

Branding 101
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16 Best Fashion Affiliate Programs

Backlinko

From free shipping and returns to rewards and personal stylists, these perks are what help you land a sale. So knowing how to promote content on social media , instead of just running a blog, will be vital to your success with this affiliate program. This provides affiliates with an extensive window to earn commissions.

Fashion 52
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55 Funny Commercials We Love From the Last Five Years

Hubspot Marketing

Pro tip: If you want a funny commercial that isn't generic, be sure to first address the situation in a way your viewers would expect and then take an unexpected turn. Wonderful Pistachios As society becomes more health-conscious, companies are finding ways to entertain consumers in their marketing while promoting a healthy lifestyle.