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How to make sure you’re marketing to Gen Z the right way

Sprout Social

For many brands today, marketing to Gen Z might feel like trying to talk to aliens. Because at a glance, the so-called “smartphone generation” is a totally new species of consumer. Listen: Gen Z’s massive spending power and dependence on social media speak for themselves. The reality, though? Translation?

Gen Z 84
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9 Lessons From the Ultimate World Cruise Creators Who Have Taken Over TikTok

Buffer Marketing

Over 274 nights, the ship will make port in over 60 countries, with some 700 passengers booked to stay on board for the journey.  "I will develop this strategy, promoting these things as the cruise unfolds, hoping my new followers come along for the ride. I "   3.

Gen Z 86
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How to Monetize TikTok

Spiralytics

TikTok’s success also paved the way for an online cultural reset that is now shaping a generation. Viral videos from the app helped individuals and organizations promote themselves, their products, and their services. You can also run TikTok ads to promote your services or products. Set up your shipping template.

Gen Z 104
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Referral marketing: What it is and how to use it successfully

Sprout Social

For example, a company may offer a discount or special promotion to customers who successfully refer their products to someone else. Or, they might partner with an influencer or offer an affiliate program to incentivize people to promote their products. Make refunds, exchanges and shipping as simple as possible.

Gen Z 119
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10 Strategies to Mastering Social Media for Ecommerce

Digital Marketer

Ecommerce social media marketing refers to the strategic use of social media platforms to promote, sell, engage, and support customers in the context of ecommerce. Are they millennials or Gen Z? Have a question about shipping? What do they like and dislike? What interests them? Need product recommendations?

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Retailers and the rising trend of sustainability: what marketers need to know

Sprout Social

Environmental groups, active since the 1960s, were the first to promote sustainable living but the movement failed to gain significant momentum until recently. Allbirds developed a tool with third-party carbon experts to measure the carbon intensity of every decision they make—materials, development, manufacturing, packaging, and shipping.?

Retail 98
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6 integrations to get more from your social media management platform

Sprout Social

Scenario: A customer reaches out about delayed shipping of a product they ordered. The service team agent who gets this ticket is able to see the customer’s communication history on social, and any internal notes you left about their shipping problem. You can then send this customer directly to your helpdesk tool from Sprout.