SocialPilot

JANUARY 10, 2024

Unlike other social media sites , Pinterest users exclusively focus on brand offerings. With its fantastic selling capabilities, no wonder Pinterest is evolving to become home for the next generation of creators. However, from there, Pinterest picked up people’s interest again and reached 445 million monthly active users.

Gen Z 64

Gen Z Millennials Shoppers User-Generated 64

Hubspot Marketing

DECEMBER 13, 2023

Though underrated next to TikTok or Instagram, Pinterest has 465 million active monthly users. Women comprise 60% of the audience, but men and Gen Z are fast-growing segments. 80% of weekly “Pinners” have discovered a new brand or product on Pinterest, making it a prime place for passive and active shoppers.

Gen Z 93

Gen Z SEO Real Estate Millennials 93

Hubspot Marketing

NOVEMBER 5, 2019

With younger generations getting more and more connected to social media platforms, the amount of product research done on these platforms is likely to grow. billion daily active users and has been around since the early 2000s. In 2018, 40% of people used social media channels for aspects of product research. Facebook has a whopping 1.59

Shoppers 125

Shoppers Product Gen Z Promotion 125

Hootsuite

OCTOBER 19, 2022

In case you haven’t noticed, TikTok is no longer just a place to learn trending dances or keep up with Gen Z. As more and more users turn to the app with the intent to buy, TikTok leans more into its position as a shopping powerhouse. The realness signals to users that they’re not being sold something they don’t need.

eCommerce 93

eCommerce Gen Z User-Generated Retail 93

Sprout Social

MAY 26, 2022

Sprout users now have the ability to schedule and publish TikTok videos, manage and reply to comments and measure how their TikTok videos are performing compared to other social networks. That’s the average amount of time TikTok users spend on the app each month. TikTok generated around $4.6 Learn more here. Fourteen hours.

Gen Z 139

Gen Z User-Generated Marketing Marketers 139

Hootsuite

OCTOBER 25, 2021

For starters, the number of social media users worldwide grew by 13.2% 44% of all internet users regularly look up brands on social media networks. According to McKinsey, consumers — and especially Gen Z — value authenticity above all. Gather user-generated content? Leverage user-generated content.

Promotion 142

Promotion Gen Z Social Media Marketing Fashion 142

Hootsuite

AUGUST 30, 2022

How do you adjust your marketing strategy to include Gen Z without turning away your existing audience, or worse, looking like you’re trying too hard? Here’s what you need to know about Gen Z to effectively market to this savvy, smart, and social-first generation. General Gen Z stats.

Gen Z 102

Gen Z Millennials User-Generated Marketing 102

Hubspot Marketing

AUGUST 18, 2022

In this exchange, the high-end designers can expose their name to a new generation of potential consumers, who will increasingly aspire to own more pieces from those high-end collections while furthering the idea that Target can be a store to find fashion-forward clothing. Image Source. Why Target Co-Branding Campaign Works. Image Source.

Branding 145

Branding Fashion Shoppers Food 145

Neil Patel

FEBRUARY 11, 2021

For example, a popular e-commerce brand might create a physical pop-up shop from October to December to attract holiday shoppers. This focus has generated a massive following around the world and helped grow Glossier into a $1.2 They are best known for creating a strong community with their Millennial and Gen Z audience.

Fashion 128

Fashion Gen Z Retail Shoppers 128

Scoop.it!

AUGUST 17, 2023

Whereas marketers once lived and died by Millennial content consumption, a new challenger has entered the field. As Gen Z emerges into adulthood, we’re seeing businesses devote more time and resources toward catering to this younger demographic. Of course, content geared to Gen Z will differ from content created for Millennials.

Gen Z 77

Gen Z Marketing Strategy Real Estate Millennials 77

Econsultancy

DECEMBER 3, 2021

54% of online shoppers in the UK have become more price-sensitive towards fashion purchases since the start of the pandemic. As a result, fifty-four percent of UK-based online shoppers have become more price-sensitive towards fashion purchases since the start of the pandemic, new data from antuit.ai

Fashion 52

Fashion eCommerce Gen Z Shoppers 52

Sprout Social

JUNE 22, 2021

billion global active users. 90 million US users. With billions of active users spanning all ages, Facebook is one platform businesses can’t afford to ignore as part of their digital strategy. billion global active users. Key Stats: 1 billion global users. 140 million US users. million US users.

Customer 114

Customer Gen Z User-Generated Health 114

Search Engine Land

OCTOBER 4, 2022

It’s no surprise that Google is the most-visited website across the globe and all the top 10 most-visited websites worldwide feature a search experience that is core to the user experience. Search is also one of the most valuable user behaviors for marketers because it is an expression of users’ needs and intent. It had a 0.6%

Shoppers 115

Shoppers Retail Finance User-Generated 115

Spiralytics

APRIL 23, 2023

billion internet users worldwide as of January 2023, you need to connect with your audience online, where they’re already spending time. So much so that 37% of consumers trust them more than brands, with Gen Z and Millennials being two times more likely than Boomers to trust influencers. However, with 5.16

Market Trends 52

Market Trends Digital Marketing Gen Z Customer loyalty 52

Sprout Social

OCTOBER 13, 2021

Numbers show 43% of Gen Z and 49% of Millennials have purchased products or services directly from social media platforms. Shoppable content on platforms like Facebook, Instagram or TikTok that lets users buy without leaving the app is the backbone of social commerce. — meredith kahn (@m_kahn) June 14, 2021.

Gen Z 136

Gen Z Branding Millennials User-Generated 136

Exposure Ninja

OCTOBER 2, 2023

Occasionally, users upload videos as posts but Reels are more commonly used for videos. The post is “pinned” to the top of Ethique’s Instagram feed in the hopes that users will see it before heading straight to messages to ask their questions about Ethique’s pricing. Instagram Posts Instagram feed posts are usually static images.

PR 52

PR Marketing Marketers Promotion 52

Use Insider

APRIL 12, 2023

Complex omnichannel customer journeys ‘Customer journey’ refers to the path that takes a shopper from: Not knowing a product > Purchasing > Becoming a loyal customer It lays out all touchpoints that your customer may have with your brand before, during, and after the experience of that product.

Customer Journey 52

Customer Journey Customer Gen Z Shoppers 52

Marketing Insider Group

OCTOBER 25, 2021

In fact, leads that your employees generate through social media marketing posts are seven times more likely to convert than leads you generate through other channels, according to Sociabble. Smart speaker users can ask their digital assistant to “ask Patròn for a cocktail recipe.” Source: [link].

Market Trends 145

Market Trends Gen Z Millennials Transform 145

Marketing Insider Group

FEBRUARY 5, 2024

Zippia) 76% of marketers using generative AI apply it for basic content creation and copywriting tasks. Semrush) 75% of users don’t look beyond the first page of search results. Engati) 76% of social media users have bought items they saw on social platforms. Zippia) 60% of TikTok’s audience comprises Gen Z users.

Digital Marketing 87

Digital Marketing Marketing Strategy Shoppers User-Generated 87

Sprout Social

SEPTEMBER 7, 2021

Despite launching in 2015, Apple’s “Shot on iPhone” campaign continues to delight users by showing off the quality of photos taken with the iPhone camera. In addition to generating buzz around the latest iPhone release, the campaign also helped Apple build a community of loyal customers.

Gen Z 132

Gen Z User-Generated Millennials Branding 132

Sprout Social

JULY 20, 2021

Research from Sprout’s How to Reach Digital Natives report found that both Gen Z and Millennials want to see brands make more use of Instagram. It’s the top social network among Gen Z audiences and the third most popular among Millennials. Generate buzz with your promotion strategy.

Gen Z 128

Gen Z Product Retail Millennials 128

Search Engine Land

NOVEMBER 3, 2022

To find the best deals, users will often search for keyword combinations that include [brand name] or [product], plus the words: deals, discounts, or promos. Remember that the purpose of building these new landing pages is to generate traffic from holiday-related search searches. Focus on user experience.

SEO 108

SEO PR Gen Z eCommerce 108

Hootsuite

NOVEMBER 3, 2020

Consumers can easily consult with their friends on purchases, show off those hip new hightops, comment on Aunt Jackie’s new “I Love My Niece” tee, review comments from other savvy shampoo shoppers, and interact directly with the kombucha brands they love. It’s where Millennials and Gen Z like to shop. Source: Facebook.

Branding 145

Branding Gen Z Shoppers Price 145

Girl Power Marketing

FEBRUARY 1, 2023

Those days are gone, with new generations of shoppers looking for brands willing to interact with them in real-time. Connect through your content with an authentic voice to ensure you don’t miss out on new customers from the Millennial, Z, and Alpha generations, who have a combined spending power of more than $3 trillion.

Whitepaper 98

Whitepaper Marketing Strategy Gen Z eBook 98

Spiralytics

MARCH 7, 2023

Demographics To get started, you should know the demographics of your shoppers and your competition. Millennials are the main drivers of ecommerce. The younger generations will always lead the charge when embracing new things, which holds for ecommerce. 72% of Filipino online shoppers are female.

eCommerce 52

eCommerce Shoppers Gen Z Retail 52

Econsultancy

NOVEMBER 22, 2021

Around 20% were first-time users of the platform, equating to approximately 3.8 million shoppers, far above the brand’s estimates prior to the event which were benchmarked  at 1.1 Active users in China have grown by 85 million year-on-year, or 32 million quarter-on-quarter. million across the week-long event.

eCommerce 52

eCommerce Gen Z Fashion Retail 52

Hootsuite

MAY 31, 2022

Sure, Pinterest may not boast the same user hours as Facebook or share TikTok’s hype. If you’re looking for higher-spending millennials, for example, try Pinterest. In 2021, Pinterest’s audience dropped from 478 million monthly active users to 444 million. 433 million users are nothing to sniff at either.

Social Media Marketing 102

Social Media Marketing Gen Z Millennials Shoppers 102

Econsultancy

DECEMBER 13, 2021

Snap has once again seen rapid growth in revenue and Daily Active Users (DAUs) as we move into the latter half of this year. This quarter’s 23% uplift equates to an extra 57 million users engaging with the app daily compared to the same period the year before. Just 4% expect it to decline.

Advertising 52

Advertising Advertisers Retail Shoppers 52

SocialPilot

JANUARY 16, 2024

billion active global social media users, that’s 60.6% GENERAL SOCIAL MEDIA FACTS In today’s digital landscape, social media facts shed light on evolving user behaviors and emerging social media marketing trends. billion social media users around the world as of October 2023 , equating to 61.4 Let’s dive in!

Gen Z 113

Gen Z User-Generated Millennials Advertising 113