Search Engine Land

JULY 5, 2023

Overall, the starting point for product searches among online shoppers is Amazon (49%, up from 46% in 2022), followed by Google (34%, down from 35% in 2022). That survey found 38% of shoppers began product searches on Amazon, while 35% started searching on Google. Amazon and Google reign. TikTok’s YoY decline. About the study.

eCommerce 96

eCommerce Gen Z Shoppers Millennials 96

Hubspot Marketing

MARCH 8, 2024

Table of Contents General Ecommerce Statistics Social Media Ecommerce Statistics Ecommerce Growth Statistics Consumer Behavior and Demographics Ecommerce Statistics B2B Ecommerce Statistics B2C Ecommerce Statistics Mobile Ecommerce Statistics General Ecommerce Statistics The average number of products bought per online order is 4.95.

eCommerce 90

eCommerce Gen Z B2C Shoppers 90

Martech

SEPTEMBER 13, 2023

34% of shoppers would look at dipping into their savings, and 1 in 3 would consider starting a side hustle to offset the costs. 13% of all winter holiday shoppers said an ESG stance was the most important factor when selecting a gift. However, it also says the number who do think about those stands has been steadily increasing.

Gen Z 115

Gen Z Shoppers Retail Price 115

Hubspot Marketing

AUGUST 15, 2022

In July, Instagram revealed that the app will let shoppers place and track orders directly in their DMs. Social media is Gen Z’s preferred channel for discovering new products. 57% of Gen Z have discovered a new product on social media in the past three months. What Instagram's DM Shopping Feature Looks Like.

Gen Z 94

Gen Z Millennials Shoppers Retail 94

Hubspot Marketing

JULY 25, 2022

This is an important call-out: While you'll want to focus on social media for your lead generation efforts, it's still vital to have a strong, effective in-store shopping option for those who would like to make the final sale in person. And 55% of millennials prefer buying a product that has strong reviews.

Gen Z 115

Gen Z Millennials Retail Price 115

Martech

MARCH 24, 2022

YouGov ) Some groups are more comfortable with the metaverse than others: 40% of Gen Zers and 40% of millennials, would be interested in shopping for real or virtual products in metaverse environments that brands create. Obsess ) Nearly 75% of Gen Z shoppers have purchased a digital item within a video game.

Gen Z 124

Gen Z Millennials Shoppers Digital Marketing 124

SocialPilot

JANUARY 10, 2024

Compared to Snapchat, TikTok, and Instagram, Pinterest, like Twitter and Reddit, had significantly fewer Gen Z users in 2022. 31% of millennials in the UK with a household income of over £100K are on Pinterest More than 75% of Pinterest users are from outside the U.S. 86% of millennials use Pinterest to plan life events.

Gen Z 64

Gen Z Millennials Shoppers User-Generated 64

Econsultancy

FEBRUARY 18, 2022

Forrester states that, while just one out of ten baby boomers can be classed as values-motivated, this rise to one in four for millennial consumers. According to Forrester data, nearly a third of Gen Z say that they unfollow, hide, or block brands on social media at least weekly (if they feel they are disingenuous).

Gen Z 54

Gen Z Millennials Shoppers Retail 54

Hubspot Marketing

DECEMBER 13, 2023

Women comprise 60% of the audience, but men and Gen Z are fast-growing segments. 80% of weekly “Pinners” have discovered a new brand or product on Pinterest, making it a prime place for passive and active shoppers. 36% of Gen Z and 22% of millennials search for brands on social media more often than through search engines.

Gen Z 89

Gen Z SEO Real Estate Millennials 89

Marketing Insider Group

AUGUST 5, 2020

Generation Z Will Influence Marketing More than Millennials. The marketing industry has been obsessed with Millennials for the past two decades. In fact, a Google search currently yields around 129 million results for the search term “millennials”, compared to only around 7.2 Source: [link].

Millennials 135

Millennials Gen Z Retail Marketing 135

Hubspot Marketing

NOVEMBER 5, 2019

Although Instagram ranked in third place in the poll above, you shouldn't disregard Instagram -- especially if you're targeting Gen-Z or millennials who make up the platform's primary audience. To learn the ins and outs of setting up an ad and determining which style is right for you, check out this guide.

Shoppers 121

Shoppers Product Gen Z Promotion 121

Hubspot Marketing

MARCH 8, 2021

But, since some social media shopping tools are still rather new to shoppers and brands, you might think consumers have barely used them yet. While many of the respondents above still haven't purchased a product through a social media platform, this might change as shoppers continue to embrace online shopping. If so which one(s)?"

Gen Z 143

Gen Z eCommerce Shoppers Millennials 143

Hootsuite

OCTOBER 19, 2022

In case you haven’t noticed, TikTok is no longer just a place to learn trending dances or keep up with Gen Z. That’s because 63% of Gen Z use TikTok on a daily basis. But that doesn’t mean Gen Z is the only group seeking a shopping experience on the app. Boom: conversion rates through the roof!

eCommerce 92

eCommerce Gen Z User-Generated Retail 92

Scoop.it!

AUGUST 17, 2023

Whereas marketers once lived and died by Millennial content consumption, a new challenger has entered the field. As Gen Z emerges into adulthood, we’re seeing businesses devote more time and resources toward catering to this younger demographic. Of course, content geared to Gen Z will differ from content created for Millennials.

Gen Z 76

Gen Z Marketing Strategy Real Estate Millennials 76

Hootsuite

AUGUST 30, 2022

How do you adjust your marketing strategy to include Gen Z without turning away your existing audience, or worse, looking like you’re trying too hard? Here’s what you need to know about Gen Z to effectively market to this savvy, smart, and social-first generation. General Gen Z stats.

Gen Z 102

Gen Z Millennials User-Generated Marketing 102

Martech

MAY 13, 2022

And it’s no wonder—mobile marketing offers several key advantages to traditional digital marketing, especially when it comes to reaching younger consumers like millennials and gen z. Brands should not be spying on shoppers, looking to badger them to buy something.

Transform 119

Transform Gen Z Shoppers Retail 119

Econsultancy

DECEMBER 3, 2021

54% of online shoppers in the UK have become more price-sensitive towards fashion purchases since the start of the pandemic. As a result, fifty-four percent of UK-based online shoppers have become more price-sensitive towards fashion purchases since the start of the pandemic, new data from antuit.ai

Fashion 52

Fashion eCommerce Gen Z Shoppers 52

Hootsuite

OCTOBER 25, 2021

According to McKinsey, consumers — and especially Gen Z — value authenticity above all. And the most effective, too: 55% of Instagram shoppers have purchased clothing after seeing an influencer wear it, for example. Budget-tracking app Mint does this well with their personal finance advice aimed at a Millennial/Gen Z audience.

Promotion 142

Promotion Gen Z Social Media Marketing Fashion 142

Neil Patel

FEBRUARY 11, 2021

For example, a popular e-commerce brand might create a physical pop-up shop from October to December to attract holiday shoppers. In just two and a half months, the store welcomed over 100,000 shoppers and showed just how effective a physical presence could be for a mostly online brand. Virtual Pop-Up Shops. Tupperware.

Fashion 128

Fashion Gen Z Retail Shoppers 128

Girl Power Marketing

AUGUST 9, 2021

Emerging, niche and white label brands will have yet another edge over legacy CPG manufacturers in the coming years, with their ability to offer omni-channel experiences that deliver a consistent, personalized experience for shoppers across all channels and devices.

Manufacturing 52

Manufacturing Gen Z Logistics Millennials 52

Sprout Social

MAY 26, 2022

One study found that TikTok shoppers are 1.7 To expand their reach, they turned to the TikTok Creator Marketplace to find Gen Z and Millennial influencers that aligned with the brand’s values. Choose to showcase your inventory with product tags on in-feed videos, LIVE shopping or your product showcase tab.

Gen Z 141

Gen Z User-Generated Marketing Marketers 141

Hubspot Marketing

AUGUST 18, 2022

Casper and West Elm partnered so shoppers could try out the comfy mattress before purchasing — and so West Elm could advertise its chic bedroom furniture. It helps both brands appeal to a broader group of shoppers — after all, Casper doesn't sell furniture, and West Elm doesn't sell mattresses. Image Source. Kanye & Adidas.

Branding 145

Branding Fashion Shoppers Food 145

Hootsuite

JANUARY 13, 2022

As a result, buyers are more selective about the brands they interact with and purchase from, especially the notoriously fickle Gen-Z. Over 50% of millennials base their decision to buy a product on recommendations from their family and friends, so this is where UGC can shine since it is precisely that: a personal recommendation.

User-Generated 145

User-Generated Transform Gen Z Social Media Marketing 145

Sprout Social

JUNE 22, 2021

To help home renovators, for example, Ikea partnered with Pinterest to create an interactive quiz that gave shoppers a custom board with product recommendations and inspiration. One of the fastest growing social media sites that’s beloved among Generation Z, TikTok is a video-first platform known for its viral and meme-like content.

Customer 117

Customer Gen Z User-Generated Health 117

Search Engine Land

OCTOBER 4, 2022

Compare that to the measly 36 words per minute the average mobile phone user can type into a search bar and it stands to reason that 62% of Gen Z and Millennial consumers want visual search capabilities, more than any other new technology. shoppers start their product search journey on Amazon. Google, Bing).

Shoppers 112

Shoppers Retail Finance User-Generated 112

Econsultancy

DECEMBER 6, 2021

The number of searches per Pinner, according to analysis, has increased 31% year-on-year for those in the Gen Z age category, while the overall number of searches made by this demographic rose 96%. More than 1 in 5 Millennials are using social media less than they used to.

Social Media Marketing 54

Social Media Marketing Millennials Gen Z Advertising 54

Spiralytics

APRIL 23, 2023

So much so that 37% of consumers trust them more than brands, with Gen Z and Millennials being two times more likely than Boomers to trust influencers. A 2022 study found 82% of shoppers said they want a brand’s values to align with their own.

Market Trends 52

Market Trends Digital Marketing Gen Z Customer loyalty 52

Backlinko

JANUARY 8, 2024

If your audience mainly consists of Gen Z and Millennial ladies who want to keep up with the latest fashion trends, then this may be the perfect program for you to join. At 3%, this is another brand that has a slightly lower commission rate.

Fashion 52

Fashion Affiliate Marketing Promotion Gen Z 52

Sprout Social

OCTOBER 13, 2021

Numbers show 43% of Gen Z and 49% of Millennials have purchased products or services directly from social media platforms. But be careful: Millennials and Gen Z only want to buy from brands that are authentic and transparent. Millennials and Gen Z already use social media to search for products.

Gen Z 139

Gen Z Branding Millennials User-Generated 139

Use Insider

APRIL 12, 2023

Complex omnichannel customer journeys ‘Customer journey’ refers to the path that takes a shopper from: Not knowing a product > Purchasing > Becoming a loyal customer It lays out all touchpoints that your customer may have with your brand before, during, and after the experience of that product.

Customer Journey 52

Customer Journey Customer Gen Z Shoppers 52

Marketing Insider Group

OCTOBER 25, 2021

Images are already returned for 19% of searches on Google, and 62% of millennials say they are more interest in visual search than any other new technology. Gen Z Will Continue to Influence Marketing More Than Millennials. The marketing industry has been obsessed with Millennials for the past two decades.

Market Trends 145

Market Trends Gen Z Millennials Transform 145

Sprout Social

JULY 20, 2021

Research from Sprout’s How to Reach Digital Natives report found that both Gen Z and Millennials want to see brands make more use of Instagram. It’s the top social network among Gen Z audiences and the third most popular among Millennials. Will Instagram Drops work for my brand?

Gen Z 131

Gen Z Product Retail Millennials 131

Sprout Social

SEPTEMBER 7, 2021

To further connect with their Generation Z audience, the retailer also created a digital clothing line for Bitmoji, giving consumers the chance to personalize their Bitmoji with AE clothes. Bring your best social media campaign ideas to life.

Gen Z 135

Gen Z User-Generated Millennials Branding 135

Exposure Ninja

OCTOBER 2, 2023

Examples of Email Marketing Email marketing is still a popular form of marketing despite claims that the younger generations don’t use email. According to research , 53% of Gen Z (born between 1997 and 2012) enjoy getting emails from their favourite brands and 66% of Millennials (born between 1981 and 1996) feel the same way.

PR 52

PR Marketing Marketers Promotion 52

Marketing Insider Group

FEBRUARY 5, 2024

Zippia) 60% of TikTok’s audience comprises Gen Z users. Salesforce Research) Image Source: HubSpot 3 in 4 American shoppers say customer experience is the deciding factor when choosing between competing brands. Adobe Analytics) 57% of online shoppers report shopping internationally. trillion by 2026.

Digital Marketing 87

Digital Marketing Marketing Strategy Shoppers User-Generated 87

Spiralytics

MARCH 7, 2023

Demographics To get started, you should know the demographics of your shoppers and your competition. Millennials are the main drivers of ecommerce. The younger generations will always lead the charge when embracing new things, which holds for ecommerce. 72% of Filipino online shoppers are female.

eCommerce 52

eCommerce Shoppers Gen Z Retail 52

Search Engine Land

NOVEMBER 3, 2022

The main priority for online Christmas shoppers is always discovering the greatest offers. One of shoppers’ main frustrations is when they are unable to easily find the offers on a website or when encountering out-of-stock products after having browsed around your site for a while. Focus on user experience.

SEO 106

SEO PR Gen Z eCommerce 106