Martech

JUNE 14, 2022

“Gaming represents a huge opportunity for marketers,” said Zoe Soon, VP, IAB Experience Center, in a release. With 227 million gamers in the US, and over three billion globally by the end of this year, it’s a major entertainment channel, especially for Gen Z, the next generation of household decision-makers and spenders.”

Gen Z 110

Gen Z Entertainment Advertisers Advertising 110

Martech

JUNE 2, 2022

And for marketers targeting Gen Z and Millennials, TikTok is where the action is right now , with over one billion monthly users, almost half in the valuable 10-29 year old demographic. How long that will last, who knows?

Gen Z 106

Gen Z Millennials Entertainment Digital Marketing 106

Martech

JUNE 14, 2024

The organization’s not-very-Happy New Year post-mortem revealed: Misaligned audience targeting : The creative team targeted Gen Z but failed to incorporate a sustainability aspect identified by the analysts that would have resulted in a more effective campaign. By that time, the holiday season was halfway over.

Gen Z 129

Gen Z Marketing Marketers Copywriting 129

Exposure Ninja

MAY 2, 2025

Download my free copy Traditional Tactics Don’t Cut It Anymore The next generation of financial clients is mobile-first and research-focused. Email marketing is what keeps your brand front of mind during these different stages. It’s also one of the highest-performing marketing channels.

Digital Marketing 52

Digital Marketing Finance Gen Z User-Generated 52

Businesses Grow

JANUARY 19, 2023

It said, “the loneliest generation” and it was talking about Gen Z, about the isolation, the loneliness, the depression. 51% — and the average for every other generation is 24%. ” And I didn’t mean to dwell on just Gen Z. It haunted me.

Gen Z 77

Gen Z Health Marketing Marketers 77

Litmus

JUNE 23, 2022

When they do disappear, key components of digital marketing will face serious disruption. With analytics and attribution based on third-party cookies, performance marketing could become less effective. Marketers dependent on third-party cookies to collect behavioral and browsing data could struggle to personalize outreach.

B2C 70

B2C Gen Z Millennials Email Marketing 70

Litmus

SEPTEMBER 24, 2024

” — Performance Marketing Manager, Kate Spade The results spoke for themselves: 84% increase in click-through rates (CTR) 12% increase in overall CTR 47% increase in revenue 140% growth in users year-over-year Endy: Leveraging social proof in Black Friday emails People trust people, and the power of social proof harnesses this very aspect.

Shoppers 94

Shoppers Millennials Retail Email Marketing 94

Welcome Software

MARCH 11, 2022

Without a content marketing goal (and strategies to help you achieve that goal) you’ll essentially be flying blind with your content. Gen Z customers, on the other hand, are typically on TikTok. In fact, eMarketer predicts TikTok will surpass Instagram in total Gen Z users in the U.S.

Management 52

Management Gen Z Whitepaper Content Marketing 52

Spiralytics

MARCH 7, 2023

Millennials likely edge out Gen Z due to adulthood’s increased spending power and responsibilities. Adapting your sales and marketing initiatives to target these age groups can significantly improve the number of customers your business receives. According to research, 52% of Filipino online shoppers are in the 25-34 age range.

eCommerce 52

eCommerce Shoppers Gen Z Retail 52

Kevin Indig

NOVEMBER 13, 2023

⛏️ The underlying problem : Marketing has become too quant. User research has been replaced by performance marketing and now lives with UX or product teams. 🔐 The unlock : Marketers should go back to using qualitative customer insights to tailor topics, wording and pain points to their target audience.

Gen Z 59

Gen Z SEO User-Generated Affiliate Marketing 59

Hootsuite

SEPTEMBER 3, 2020

New digital divides in key demographics, a shift towards performance marketing tactics. However, if Generation Z isn’t your target audience, TikTok may not be relevant to your brand right now— 69% of TikTok users are 16-24 years old, and 60% reside in China. Were we right in our prediction? Very right.

CMO 145

CMO User-Generated Gen Z eCommerce 145

Set Up

AUGUST 3, 2023

The CMO Spotlight is a chance to get an inside look into the minds and journeys of high-performing marketing leaders. Set up CEO, Joe Koufman , virtually sat down with John Ross , the Vice President of Marketing at PosiGen to discuss his career journey, the benefits of continuous learning, and groundbreaking brands.

CMO 98

CMO Gen Z Entertainment Thought Leadership 98

Martech

JUNE 8, 2023

19% of consumers said they’re “personally sensitive” to holiday or event marketing emails, 32% said they believe other people are more triggered, and 7% said they make them feel sad. Generation Z consumers and men are more likely to take brands up on their opt-out offers. Mother’s Day? Father’s Day?

Gen Z 105

Gen Z Logistics Finance Energy 105

Hubspot Marketing

MARCH 31, 2025

Which is how I feel about high-performing marketing teams: Hard to describe, but easy to spot. So Ive uncovered the seven surprising ways top-performing marketing teams are winning in 2025, based on HubSpots 2025 State of Marketing report and why others are missing the mark. you get the gist.

Gen Z 124

Gen Z Transform Millennials Performance Marketing 124

Backlinko

JULY 2, 2024

Speakers Some of the notable speakers you’ll see on Spotlight are: Andrew Warden: Chief Marketing Officer at Semrush Sophie Miller: Founder and Director at Pretty Little Marketer Crystal Carter: Head of SEO Communications at Wix Jasmin Alic: Fortune 500 Copywriter and LinkedIn Coach Topics AI and the future of marketing How to stand out in a crowded (..)

SEO 109

SEO Gen Z Price Education 109

Buffer Marketing

DECEMBER 10, 2024

“It is a celebration of resilience — not a marketing moment, carefully crafted social media post, or latest African American-targeted innovation drop.” ” Rather than a performative marketing campaign, Williams suggests diverting these resources.

Health 113

Health Transform Fashion Gen Z 113

Martech

MAY 27, 2025

consumers are either “very likely” (36%) or “somewhat likely” (40%) to change brands for a better price or value, according to a survey by performance marketing firm Wunderkind. Consumers Price, not brand, is driving decisions: 76% of U.S.

Branding 113

Branding Gen Z Price Retail 113