Sprout Social

APRIL 10, 2025

They also use creator content to highlight the best hikes in Colorado and promote community health events. Gen Z and Millennials trust influencers even more than older generations, and some research suggests they trust them more than doctors. The play: Trust in influencers is holding steady and growing in some pockets.

Gen Z 72

Gen Z Pharmaceutical Health Millennials 72

Contently B2C

JUNE 30, 2016

“How do I talk to Gen Z?” ” An executive at a major pharmaceutical company recently asked this question of Amanda Gutterman, VP of growth at digital media company Dose, which operates Dose.com and OMG Facts. “Gen Z isn’t anti-corporate or anti-brand,” she said.

Gen Z 64

Gen Z Pharmaceutical Millennials User-Generated 64

Sprout Social

APRIL 28, 2025

Reddit’s users lean young, making it a great social network to reach Gen Z and younger millennials. Because of this, they’re invested in authentic discussions and are skeptical of promotional language and overt marketing. Center your strategies on education and transparency over in-your-face promotion.

Branding 79

Branding Gen Z Pharmaceutical Health 79

illumin

APRIL 4, 2025

Paramount and Warner Brothers Discovery saw increased spending among pharmaceutical, insurance, automotive, and banking companies as well. Brands should capitalize on these opportunities, advertising and promoting across channels from connected television to social media but thats not enough.

Advertisers 59

Advertisers Advertising Gen Z Branding 59

Duct Tape Marketing

OCTOBER 24, 2018

And, in fact, what I think many of us have done either to get the promotion, to get the increase in pay, to get the better title, is it’s more the analogy of an online contract. And I think we’ve got some baggage from the old days when we used to promote people because they were good at something technical.

Transform 64

Transform Gen Z Millennials Pharmaceutical 64

Spiralytics

JANUARY 22, 2023

Brands in the cosmetics, pharmaceutical, fashion, and food industries respond the most to these searches. Responsible marketing is an advertising strategy where a brand takes into account the environmental impact of promoting its products or services. For instance, Nike tackled racism in 2020 in the wake of George Floyd’s death.

Gen Z 52

Gen Z Pharmaceutical Energy Food 52