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Google showing TikTok videos in featured snippets, SGE

Search Engine Land

Louise Parker, head of PR at Propellernet, shared a screenshot on LinkedIn for a search for [stroking baby’s eyebrows], where the snippet is taken directly from a TikTok video’s caption: TikTok videos in SGE. Microsoft Bing Search has also promoted TikTok video results. Gen Z uses TikTok to Search.

Gen Z 116
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Influencers vs. Creators: What's the Difference & Which Should Marketers Invest In?

Hubspot Marketing

For example, Modern Millie's video shows viewers how to use a service called STAN, but she mentions early on in the video that she is not being paid to promote the service. Conversely, influencers are individuals who amass sizeable followings on social media and create content meant to promote or sell products and services.

Gen Z 117
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5 Things Marketers Need to Know About Gen Z

Contently B2C

“How do I talk to Gen Z?” “Gen Z isn’t anti-corporate or anti-brand,” she said. Based on new research , Goldman Sachs recently stated that “ Gen Z matters more than Millennials.” After all, being a social influencer and being part of Gen Z is often one and the same.

Gen Z 64
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5 SEO best practices for Black Friday and the holiday season

Search Engine Land

Millennials and Gen Z customers, being the most influential digital consumers, demand a range of payment alternatives. Customers enjoy promotions and they would not pass up the opportunity to redeem a discount coupon. Hone in on digital PR and links. Offer a variety of payment methods. Test on all mobile devices.

SEO 106
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Small Business Marketing: 6 Proven Strategies for More Reach

Backlinko

Small business marketing is a mix of strategies, tactics, and channels to promote your offerings to your target customers. And cross-promotes its podcast to LinkedIn followers to attract and retain clients. For example: If you target Gen Z or millennials, meet them where they spend their time.

PR 102
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When I Couldn’t Find Marketing Outlets to Elevate My Brand, I Created My Own

Buffer Marketing

I would create the event graphics myself using Canva , and use them to promote the events on Diversability’s social channels, amplify them on my personal accounts and within other disability communities (like Facebook groups I was part of), and share the marketing materials with our speakers to help expand our reach.

Gen Z 99
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How Luxury Brands Market and What You Can Learn

Hubspot Marketing

Roumeliotis , author and strategic advisor, explains Rolex’s marketing : “Rolex promotes itself as a predominantly high-end luxury brand that is the ultimate aspiration of the consumer…a fashionable alternative to using a cell phone to tell time and a status symbol," he says. I love how James D. The key here is subtlety.

Branding 129