Influencers vs. Creators: What's the Difference & Which Should Marketers Invest In?
Hubspot Marketing
JANUARY 19, 2024
For example, beauty and lifestyle influencer Jackie Aina is often sent PR packages from makeup and skincare companies to review the products on camera and influence viewers to purchase. However, not every creator crafts content to promote a brand or generate income. In the video below, she reviews products sent from Makeup by Mario.
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