Search Engine Land

FEBRUARY 6, 2024

Advanced in-platform data integrations for Google, Facebook, and LinkedIn. Website design: Audit your use of third-party cookies Google has provided a handy reference point (including the images below) for marketers to get their bearings on the cookie phaseout. Incrementality measurement. Business email address Subscribe Processing.

Search Marketers 108

Search Marketers CRM B2C Analytics 108

Search Engine Land

MARCH 29, 2024

Facebook and Instagram advertisers filed a class-action lawsuit against Meta for $7 billion in San Francisco. They claim that the social media giant exaggerated ad viewership figures by up to 400%, leading them to pay inflated premiums for ad placements on its platforms. Get the daily newsletter search marketers rely on.

Advertising 104

Advertising Advertisers Price Search Marketers 104

Search Engine Land

OCTOBER 3, 2023

Ever get the feeling you’re reporting on – or your agency or marketing team is reporting on – the wrong metrics? Put another way, how high is your frustration level that your marketing team is bringing in hundreds of leads without any noticeable effect on your pipeline? Why it matters for lead gen campaigns.

CRM 114

CRM Advertising Advertisers Customer Journey 114

SocialPilot

JANUARY 21, 2024

Facebook seems like a simple platform, right? At the very least, we all have a Facebook profile and know the basics of how Facebook works. But what do you know about Facebook Pages? There are many nooks and crannies of Facebook pages that you need to explore and learn about before you can gather such an audience.

Non-Profit 108

Non-Profit Analytics Product Social Media Marketing 108

Customers.ai

NOVEMBER 7, 2023

With significantly less audience data, retargeting on channels like Google Ads and Facebook became more complicated and less fruitful. Despite what appears to be gloom and doom, there are ways advertisers can recover ad retargeting audiences and keep campaigns running more efficiently than ever before.

Outbound Marketing 122

Outbound Marketing Advertising Advertisers User-Generated 122

Spiralytics

SEPTEMBER 11, 2023

Have you ever wondered how life would’ve been without the humor and wit of ads and marketing? What if the world didn’t see the witty banter between Wendy’s and its patrons on Twitter or the recent Facebook face-off between local burg ER joints ? But is the impact of Facebook ads really worth the cost?

User-Generated 104

User-Generated Price Advertising Advertisers 104

Customers.ai

JANUARY 2, 2024

Came to Be As the founder of WordStream, the world’s largest PPC advertising software company, I’ve had the privilege of managing approximately a billion dollars in annual ad spend for companies worldwide. I was inspired to innovate in the field of lead generation. How Customers.ai How Customers.ai Thus, Customers.ai

Transform 118

Transform Outbound Marketing CRM B2C 118

Hubspot Marketing

FEBRUARY 16, 2023

For instance, if your goal is to build brand awareness, you might prioritize metrics that demonstrate reach or engagement — such as new followers, impressions, audience growth rate, social shares, and more. Check out this helpful guide to learn more about calculating social media ROI. Which social media channels have the best ROI?

User-Generated 145

User-Generated Gen Z Advertising Advertisers 145

SocialPilot

MARCH 5, 2024

Facebook Insights gives tons of metrics needed to monitor your campaign performance and optimize the marketing on the platform further. As if it was not enough, Facebook recently added more to the confusion by completely overhauling the look and feel of its analytics section. Don’t worry. Let’s roll! That’s why!

Gen Z 82

Gen Z Analytics User-Generated Management 82

Search Engine Land

MAY 9, 2024

Why not all Amazon mentions might lead to the ecommerce giant (and what it means for AI). Language models are very likely to use various sources on the web to feed their algorithms to get text samples and understand the facts. Context is king when it comes to getting an NLP engine to comprehend what your page is about.

Management 109

Management User-Generated eCommerce Affiliate Marketing 109

Search Engine Land

DECEMBER 12, 2023

Service and lead-based businesses create thousands of new Google Ads accounts yearly, but few are (or ever will be) high spenders. When you can only spend a few thousand dollars on ads monthly to generate profitable leads, it can feel like your back is against the wall. Most accounts start and stick with modest budgets.

Non-Profit 127

Non-Profit eCommerce CRM User-Generated 127

Customers.ai

MARCH 7, 2024

The gradual demise of the Facebook ad pixel , compounded by stringent privacy updates , has significantly hindered performance tracking and audience targeting capabilities. Enter Larry Kim, founder and CEO of Customers.ai, who, during the Ad Universe Summit , gave us a pretty compelling narrative on the future of Facebook advertising.

Advertising 70

Advertising Advertisers Outbound Marketing Customer Journey 70

Search Engine Land

JANUARY 29, 2024

Spend on Google search ads in the U.S. Google click growth remained steady at 8% year-on-year, while cost-per-click accelerated to 9% during the same period, according to a the Tinuiti Digital Ads Benchmark Report. However, it’s important to know that because more advertisers want ad space, it might cost more and be competitive.

Retail 135

Retail Advertising Advertisers Performance Marketing 135

Customers.ai

APRIL 17, 2024

If you’re running Meta Ads, you are well aware of the problems currently facing advertisers. Search Engine Land Bloomberg Digiday The Motley Fool You get the point. Now, I’ve been talking about the decline of Facebook for some time. This especially goes for the Facebook pixel. Same ads, same budget. The result?

Outbound Marketing 60

Outbound Marketing Advertising Advertisers Customer 60

Neil Patel

DECEMBER 17, 2021

Let’s face it: Every marketer on the planet wants more leads. We go to great extents to generate and capture those leads. In a market that is only getting more competitive, Facebook has more features and tools to help you drive qualified leads than you might realize. Create Facebook Lead Ads.

User-Generated 139

User-Generated CRM Promotion Advertising 139

Customers.ai

FEBRUARY 7, 2024

Jumping into the ad scene is like entering a party where everyone’s talking at once. That’s where our lineup of the coolest, most savvy ad pros comes into play. Want to navigate the ad world like a pro? Follow their lead for a masterclass in making your mark in the advertising universe.

Transform 103

Transform eCommerce Non-Profit Advertising 103

Customers.ai

MARCH 21, 2023

Are your Facebook Ads not converting as well as you’d hoped? The overall Facebook ads average conversion rate is 9.21%. That’s more than 9 out of 10 people that you painstakingly drive into the final stages of your advertising funnel bouncing away to donkeyland. What exactly is an ad conversion rate?

Real Estate 107

Real Estate Food Finance Key Performance Indicator 107

Neil Patel

DECEMBER 30, 2021

Facebook, of course! Given its broad audience, marketers and businesses can’t afford to ignore Facebook if they want a fresh pool of prospects to target. One of those tools is Facebook lead ads. What Are Facebook Lead Ads? How Facebook Lead Ads Work.

User-Generated 133

User-Generated CRM Advertising Advertisers 133

Search Engine Land

DECEMBER 12, 2023

Behind Instagram’s slick and social veneer you’ll find a sophisticated lead generation machine. Over the past several years, Meta has unified Facebook, Instagram and (to a lesser extent) WhatsApp into an integrated ad platform. Advertisers have three main methods of generating leads via Instagram: organic, boosts and ads.

User-Generated 91

User-Generated Advertising Advertisers Management 91

Search Engine Land

SEPTEMBER 25, 2023

Moving away from conventional KPIs and toward a more advanced understanding of your campaigns gives you real competitive advantages. That said, we still get companies coming to us frequently and saying, “We’d like to spend this.” Even more off-base, “We’d like to spend {x} on Google, {y} on Facebook, and {z} on LinkedIn.”

CRM 121

CRM eCommerce B2C Analytics 121

Customers.ai

NOVEMBER 14, 2023

Unfortunately, companies like Google and Apple are making it harder and harder to get visitor data. User-level data is effectively gone from analytics and ads just aren’t performing like they used to. Select + New Automation and get your pixel. ClickIDs are going away and remarketing audiences are shrinking. It’s FREE to start!

User-Generated 120

User-Generated Health B2C Analytics 120

Customers.ai

JANUARY 22, 2024

The glory days of remarketing, when audiences were large, costs were small, and the Facebook ad pixel could identify ~50% of website visitors. When remarketing was the pinnacle of Facebook ads and even a dollar per day could garner you results. So, should we just say our goodbyes and move on with our lives? Not a chance!

Outbound Marketing 103

Outbound Marketing User-Generated Advertising Advertisers 103

Search Engine Land

APRIL 12, 2024

Historically, video ads were tailored for the traditional 16:9 landscape format, primarily on television. This article explores the rise of vertical videos and how to leverage them when advertising across platforms such as Instagram, Facebook, TikTok and YouTube Shorts. Get the daily newsletter search marketers rely on.

Advertising 98

Advertising Advertisers Transform User-Generated 98

Hubspot Marketing

DECEMBER 4, 2023

Facebook is home to nearly 2 billion monthly active users , so it’s safe to say that having a compelling Facebook Business Page is essential for any company looking to bolster its online presence. Just slap together a photo and a couple of posts and expect the leads and customers to roll in, right? Create your page.

Gen Z 112

Gen Z User-Generated Millennials B2C 112

Hubspot Marketing

JANUARY 13, 2023

Inbound lead generation offers a solution. Let's start with defining a lead. Then, we'll cover why you need lead generation and how to qualify someone as a lead. Soon, you’ll know exactly why inbound lead generation is much more effective than simply buying leads. What is a lead?

User-Generated 145

User-Generated eBook Inbound Marketing Promotion 145

Customers.ai

FEBRUARY 2, 2024

It’s been ahead of the game when it comes to lead gen campaigns and its ability to target individuals and companies was leaps and bounds better than Google and Meta. However… If you’ve been paying attention to what’s happening in the digital ads space, you know privacy changes are really putting a damper on things. Let’s get into it.

Outbound Marketing 110

Outbound Marketing Whitepaper Advertising Advertisers 110

Customers.ai

JANUARY 24, 2024

Even companies with mountains of accurate, precise data need the right lead nurturing strategy. So that’s what we’re going to talk about today: How to create a better lead nurturing strategy for your X-Ray contacts! What is lead nurturing? Why is lead nurturing strategy important? In fact, most of them aren’t.

Outbound Marketing 106

Outbound Marketing User-Generated Price Digital Marketing 106

Search Engine Land

FEBRUARY 1, 2024

Meta’s ad revenue increased by 23.8% Facebook daily active users were 2.11 Facebook monthly active users were 3.07 Looking ahead, Meta plans to spend between $30-37 billion on capital expenditures, $2 billion more than initially forecasted, with a focus on investments in AI. Advertising revenue for Q4 2023 was $38.7

Price 103

Price Advertising Advertisers Search Marketers 103

Search Engine Land

APRIL 19, 2023

Are you wondering how much you should spend on your Facebook and Instagram ads? Setting your ad budget can mean different things to different people. Considerations when setting your Facebook and Instagram advertising budget When we talk about ad budgets, several elements come into play.

Advertising 100

Advertising Advertisers eCommerce User-Generated 100

Search Engine Land

FEBRUARY 15, 2023

Are Facebook ads still working in 2023? Facebook (Meta) has been a difficult beast the last couple of years since Apple iOS 14 changed everything. But as Facebook’s modeling and AI have caught up with all the changes, I’m now seeing better ad performance than I’ve seen in years.

Advertising 100

Advertising Advertisers User-Generated eCommerce 100

Hubspot Marketing

DECEMBER 8, 2023

Table of Contents Search PPC Statistics Social PPC Statistics Search Engine Marketing Statistics User Behavior Statistics Paid Search Statistics Search PPC Statistics 90% of internet users see Google ads. 46% of web users can’t tell the difference between PPC ads and organic search links. 96% of Google’s revenue comes from Google Ads.

Gen Z 96

Gen Z User-Generated eCommerce Finance 96

Buffer Marketing

APRIL 11, 2024

But passionate volunteers, staff, donors, and funding partners are willing to contribute their time, even if it’s not the most efficient or effective way to get things done. And when it comes to growing your organization, asking more and more from your people is not sustainable. ” And they grow quickly. Crankiness.

Energy 112

Energy Marketing Marketers Direct Mail 112

Search Engine Land

JUNE 21, 2023

Are you looking to get more leads for your business on Facebook ? While the Meta ad platform is one of the best ways to get highly targeted leads, it can be a little confusing to set up the right optimization in your campaign. The biggest difference is that instant forms happen all on Facebook.

User-Generated 90

User-Generated CRM Management Advertising 90

Hootsuite

MAY 2, 2023

For new agents and veteran brokers alike, real estate Facebook Pages play a major role in building awareness and having a strong online presence. Not only are Facebook Pages great for promoting your latest listings or create ads to reach potential clients, they can also be an effective way to generate more traffic and leads for your business.

Real Estate 102

Real Estate User-Generated Social Media Marketing Advertising 102

Search Engine Land

NOVEMBER 13, 2023

Fast forward to the era of automation in PPC advertising, and there’s more in common between Meta and Google’s ad products than you might realize. For example, both ad platforms: Include algorithm-based campaigns that are heavily promoted by each platform: Advantage+ (Meta) and Performance Max (Google).

eCommerce 110

eCommerce User-Generated Advertising Advertisers 110

Hubspot Marketing

JULY 17, 2023

We've put together this simple guide on how the algorithm works on Facebook, Twitter, Instagram, and TikTok. Below we’ll dive into the specifics of feed algorithms for Facebook, Twitter, Instagram, and TikTok, but here’s an overview of what the algorithms for these platforms factor in when prioritizing content. Let's dive in.

Entertainment 145

Entertainment Marketing Marketers Place 145

Hubspot Marketing

MAY 16, 2023

Marketers commonly use social media to increase brand awareness, generate leads, and improve traffic. The list of social media platforms is growing, and well-known platforms like Facebook are always evolving and adding new features. Social Networking Examples of Major Platforms Facebook: 2.9

Gen Z 145

Gen Z User-Generated Social Media Marketing Promotion 145