Search Engine Land

OCTOBER 26, 2023

Google today is adding search themes – a new, optional signal – to Performance Max. search queries your customers are likely to use) to help improve performance. ” With search themes, Performance Max can go beyond using assets, feeds and landing pages to predict campaign-level performance. .”

Automobile 122

Automobile Advertising Advertisers Promotion 122

Search Engine Land

NOVEMBER 7, 2023

Google is set to roll out new AI features in Performance Max for all U.S. PMax will take performance data into consideration when suggesting certain assets for campaigns to help ads perform across all of Google’s inventory and formats. What Google is saying. Why we care. Leveraging AI.

Advertising 133

Advertising Advertisers Search Marketers Branding 133

Search Engine Land

SEPTEMBER 12, 2023

Even the most traditional PPC manager can’t deny it anymore: Performance Max can do amazing things. Try that with Performance Max, and you’ll force it into doing something it’s not built for. Try that with Performance Max, and you’ll force it into doing something it’s not built for. What is Performance Max?

eCommerce 140

eCommerce Retail User-Generated Pharmaceutical 140

Search Engine Land

NOVEMBER 3, 2023

Google has rolled out its Ads Editor version 2.4, with 16 new features and updates for advertisers to utlize to improve the efficiency of their capaigns. New Features: App Install Ads deep links. You can add app deep links to App Install Ads using the App URL field, just like with App Engagement Ads.

Advertising 119

Advertising Advertisers Product Branding 119

Search Engine Land

APRIL 19, 2024

While Google’s responsive search ads (RSAs) have come a long way from the simple text ads of the past, there are still plenty of opportunities to optimize and take your PPC performance to new heights. Let’s dive into seven proven strategies that can help you elevate your Google responsive search ads game.

Shipping 107

Shipping User-Generated Advertising Advertisers 107

Search Engine Land

OCTOBER 10, 2023

Demand Gen campaigns – the shiny new tool in the Google Ads toolbox – will become available to the PPC public starting this month. Demand Gen leans into automation and machine learning to do most heavy lifting like Performance Max.

Advertising 121

Advertising Advertisers CRM eCommerce 121

Search Engine Land

MARCH 21, 2024

Microsoft confirmed the timelines for the introduction of key automated features like conversion value rules and video assets to Performance Max. If Microsoft can provide a product with capabilities equivalent to PMax within Google Ads, advertisers might be inclined to shift their ad budgets from Google to Microsoft’s PMax.

Advertising 83

Advertising Advertisers Search Marketers Branding 83

Search Engine Land

APRIL 4, 2024

This trend has been building in Google Ads for a while now. Optimizing performance from outside the ad accounts (e.g. For the nearly one in five marketers who need to enhance efficiency, it implies that there’s no leeway for increasing the ad budget. Ad budgets. Top priorities. ” Top goals.

Advertising 86

Advertising Advertisers User-Generated Search Marketers 86

Search Engine Land

DECEMBER 5, 2023

As 2023 draws near a close, marketers have to admit this about Google: they’ve been busy. Between Bard/SGE headlines and antitrust lawsuit admissions of auction gaming, Google has produced its usual share of releases. The silver lining is that Google isn’t forcing B2B marketers to use Performance Max campaigns, which is significant.

eCommerce 111

eCommerce Advertising Advertisers B2C 111

Martech

SEPTEMBER 27, 2023

Google Shopping Ads are a powerful platform for increasing your sales. With Black Friday fast approaching, implementing the latest tactics is crucial to ensure your ad spend is invested wisely amid rising costs per click. The below five optimizations are critical and we strongly suggest they are reviewerd and implemented ASAP.

Price 110

Price eCommerce Advertising Advertisers 110

Search Engine Land

AUGUST 10, 2023

Google Ads API version 14.1 The minor update includes additional search term data, new recommendation types and account management assistance. In order to use some of the new Google Ads API version 14.1 The updated client libraries and code examples are set to be published by Google next week.

Management 93

Management Search Marketers Customer Marketing 93

Search Engine Land

APRIL 27, 2023

Google released the v13_1 of the Ads API. In order to use some of the v13_1 features, users will need to update their client libraries and client code. The highlights of the release are as follows: Bid simulations can now be obtained at a campaign level for Performance Max via campaign_simulation. What’s new.

Management 93

Management Customer 93

Search Engine Land

DECEMBER 28, 2023

Google stirred things up by shaking cushions and discreetly adjusting ad prices, and the entire industry faced a major shift with the sunset of Universal Analytics, forcing everyone to transition to Google Analytics 4. The PPC community had a rollercoaster year in 2023.

User-Generated 125

User-Generated Retail Non-Profit Advertising 125

Search Engine Land

SEPTEMBER 22, 2023

Run on a variety of campaign types It’s easy to get blinded by the latest and greatest from Google, but like with your 401K, diversifying your investments is a must. Google rolls out new campaigns gradually, and advertisers should follow suit by gradually adopting these new campaign types. SUBSCRIBE See terms.

eCommerce 112

eCommerce Non-Profit Customer Acquisition Shoppers 112

Search Engine Land

SEPTEMBER 20, 2023

Google Sheets functions make it easy to turn your keyword research and site performance data into a list of content to be created or updated. Turn keywords into URLs with LOWER and SUBSTITUTE functions Let’s start by adding some new content to your content plan. Add conditions to check with a MIN IF or MIN IFS function.

SEO 139

SEO Analytics Search Marketers Customer 139

Search Engine Land

JANUARY 19, 2023

Google has just rolled out Performance Max experiments, and Twitter has taken notice. Performance Max experiments are rolling out in Google Ads! The highly-anticipated Performance Max feature is now available in Google Ads accounts. Recommendations as experiments.

Advertising 96

Advertising Advertisers 96

Search Engine Land

SEPTEMBER 27, 2023

Google Shopping Ads are a powerful platform for increasing your sales. With Black Friday fast approaching, implementing the latest tactics is crucial to ensure your ad spend is invested wisely amid rising costs per click. The below five optimizations are critical and we strongly suggest they are reviewerd and implemented ASAP.

Price 88

Price eCommerce Advertising Advertisers 88

Search Engine Land

DECEMBER 29, 2022

Regardless, the article did monster numbers – in large part thanks to Google Discover. Shifting to Google Responsive Search Ads: 3 must-know tips. Responsive Search Ads are a huge shift from the ETA format. Google Responsive Search Ads: What you need to know. How to maximize insights from Performance Max.

SEO 122

SEO Search Marketers Management Branding 122

Martech

MAY 25, 2022

Here’s everything marketers and advertisers need to know from yesterday’s Google Marketing Live 2022. Performance Max upgrades. Google is helping more advertisers try their most automated campaign type, Performance Max. YouTube Shorts ads. Swipable shopping ads in search.

Advertising 118

Advertising Advertisers Shoppers Marketing 118

Social Media Examiner

NOVEMBER 24, 2022

Wondering how to leverage Google’s entire ecosystem to reach more people? In this article, you’ll discover how to get started with the Google Performance Max ads solution. What Is Google Performance Max? Google Performance Max is a new campaign type from Google Ads.

Marketing 94

Marketing Marketers Advertising Advertisers 94

Search Engine Land

OCTOBER 31, 2022

Microsoft Ads has just launched a solution within the Google Import tool to simplify duplicating your Performance Max campaigns across platforms. They’ve also started a pilot program for importing Performance max campaigns that aren’t using a Merchant Center. Use the Google Import Tool. Dig deeper.

Advertising 91

Advertising Advertisers 91

Search Engine Roundtable

OCTOBER 28, 2022

Google Ads has added several updates to Performance Max campaigns. The updates include support in performance planner, scheduled asset groups with automated rules, first-party data segmentation, and up to 15 headlines from only 5 headlines.

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117

Search Engine Land

AUGUST 24, 2023

First-party data is a valuable and essential resource to leverage across PPC ad platforms. It used to be a “nice-to-have,” particularly in Google Ads for ecommerce advertisers with limited value in using interest audiences or audiences generated from these lists. Exporting and uploading your data is a good starting point.

eCommerce 95

eCommerce Advertising Advertisers User-Generated 95

Search Engine Land

FEBRUARY 14, 2023

Many ecommerce advertisers are starting to better understand how to set up and optimize Performance Max , but it’s still a very difficult campaign type for lead gen accounts. With so much more left to play, it’s dangerous to allow Google to judge its contributions based on data from that limited window.

CRM 94

CRM eCommerce User-Generated Shoppers 94

Search Engine Land

MARCH 27, 2023

Google has just released its Ads Editor version 2.3, advertisers can take advantage of several new features and updates. ” Performance Max text asset automation: Advertisers can now opt-in or opt-out of text asset automation for Performance Max campaigns. Read the announcement from Google here.

Advertising 102

Advertising Advertisers Product Customer 102

Sachs Marketing Group

DECEMBER 18, 2023

Open AI and Google Gemini are just the tip of the iceberg – it’s up to you to implement the power of AI into your digital marketing strategy, whether you’re focused on customer service chatbots, content development, social media influence, or automating PPC campaigns.

Digital Marketing 98

Digital Marketing Market Trends User-Generated Transform 98

Search Engine Land

JULY 26, 2023

Based on recent history and other indications from platforms like Google and Microsoft, here’s what might be in store for our PPC campaigns. Match type consolidation into broad Google and Microsoft want advertisers to migrate to broad match. Google has updated its broad match keyword program for 12-18 months.

Management 86

Management Transform Advertising Advertisers 86

Search Engine Land

DECEMBER 19, 2023

Google is actively looking into improving brand safety controls for Performance Max (PMax) following a damning report by Adalytics. The research , which was published last month, accused the search engine of serving ads on inappropriate non-Google websites through the Search Partner Network (SPN). Why we care.

Branding 108

Branding Advertising Advertisers Place 108

Search Engine Journal

MARCH 31, 2022

The new Google Ads Editor v2.0 Create Performance Max campaigns, view asset performance and more with this new update. The post Performance Max Now Supported In Google Ads Editor v2.0 is officially out. appeared first on Search Engine Journal.

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97

Search Engine Land

MARCH 21, 2024

Shared learnings off-Google. One of the trends we’ve seen develop over the last year or so (and it’s a trend Google is pushing) is a focus on first-party perspectives. There are a lot of considerations in 2024: Google algorithm updates. Google Ads changes. Keep an eye on industry updates.

SEO 112

SEO Education User-Generated Communications 112

Search Engine Land

APRIL 13, 2023

Google has opened registration for Google Marketing Live – the company’s annual event for showing off its newest ad formats, products and updates. When is Google Marketing Live. Google Marketing Live 2022. You can register for Google Marketing Live 2023 here. The agenda so far.

Marketing 99

Marketing Marketers Digital Marketing Advertising 99

Search Engine Land

FEBRUARY 1, 2023

Revamped Google Partners program finally launches In 2022, the changes to Partners program requirements, originally announced in 2020 , finally took effect. Read all about it in Google finally launches revamped Partners program. Google Q4 search ad revenue: $43.3 billion came from Google advertising. Of that, $61.2

Search Marketers 127

Search Marketers Shoppers SEO Marketing 127

Search Engine Land

NOVEMBER 15, 2022

Microsoft announced today on their blog that their Audience Network now supports Video Ads in the United States, Canada, United Kingdom, France, Germany, Australia, and New Zealand. Video Ads can be used to complement your existing image and text ad strategy to reach more potential customers as they move across the online landscape.

Customer Journey 92

Customer Journey Advertising Advertisers Product 92

Search Engine Land

JANUARY 18, 2024

Do a periodic zoom-out Focusing on incremental growth and performance gains in the day-to-day is easy and comfortable. Ensure that you’re testing meaningful things New ad creative, targeting options, platform betas and channels. Similarly, paid search and paid social teams should update each other on breakthrough messaging.

User-Generated 116

User-Generated PR Advertising Advertisers 116

Search Engine Land

JANUARY 12, 2024

Google Ads customer service has plummeted to an unacceptable all-time low, according to search marketers. He got in touch with Search Engine Land after trying to trying to purchase YouTube reservation ads – only to be told by his Google rep that they had never heard of them. This project is ongoing.”

Advertising 139

Advertising Advertisers Search Marketers Customer 139

Search Engine Land

JULY 5, 2023

Google has just released its Ads Editor version 2.4, and advertisers can take advantage of several new features and updates. Google Drive integration. With Google Drive integration, Editor now supports export to or import from Google Drive. But Google Sheets is not currently supported with this release.

Advertising 92

Advertising Advertisers Product 92

Martech

FEBRUARY 8, 2022

Google has revamped Search Ads 360, its enterprise campaign management platform, the company announced Tuesday. The update includes support for some newer Google Ads features (like Performance Max and Discovery campaigns), greater support for other search engines, a refreshed UI as well as workflow improvements.

Advertising 98

Advertising Advertisers Management Search Marketers 98