Backlinko

DECEMBER 5, 2024

Local search marketing is the process of optimizing a local business online presence. It uses paid and unpaid tactics, like search advertising and local SEO, to help the business appear more prominently in local searches. But its also vital for service-area businesses, like plumbers and electricians. But how did it get there?

Search Marketers

Backlinko

JULY 22, 2024

You’ll see his tips throughout this guide to set your small business up for success. Choose one that matches your technical skill level and business needs. As your business grows and your SEO needs become more complex, these limitations might hinder your progress. Okay, ready? Let’s start with step one.

SEO

Hubspot Marketing

DECEMBER 10, 2024

SEO drives business growth. If marketing and SEO arent making money for your business, then theres no point in doing it. SEO should get you to the top of Google for your most desired keywords, including money-generating keywords. All of these businesses sell custom song lyrics prints.

SEO

Martech

AUGUST 9, 2024

Google unveiled new features for Local Services Ads (LSA) this week. One automatically selects profile photos to display in advertisements, while the others give advertisers more control over their spending. Profile photos This update aims to increase ad engagement and potentially improve ad rankings for local service providers.

Advertising

SocialPilot

JANUARY 16, 2025

If youre serious about growing on social media, reaching more people, getting discovered, and eventually generating more business, you must master social media SEO to ensure your content rises above the noise. Remember when Google was the go-to for all your searches? Keywords : In captions, hashtags, and profiles.

SEO

SocialPilot

OCTOBER 8, 2024

There are many upsides to displaying your customer’s positive Google reviews on your website. Therefore, embedding Google reviews on your website is crucial for building trust with potential customers. In this blog, we will discuss the benefits of embedding Google reviews on your website and also look at how to do so easily.

SEO

Martech

JANUARY 7, 2025

LLMs, more than traditional search engines, are host to conversational queries, like How can I protect my business from ransomware attacks? where a similar Google query might be ransomware attack protection for businesses). Build authority by linking to their business profile on Wikipedia, LinkedIn, and/or Crunchbase.

SEO

Buffer Marketing

NOVEMBER 14, 2024

Before we dive in: If you’re just  starting with Instagram for your business  or as a creator, the first step is to tighten the nuts and bolts of your Instagram presence. As such, the first few tactics cover the basics and are particularly relevant to new creators or businesses. Build an Instagram marketing strategy 7.

Social Media Marketing

Martech

OCTOBER 31, 2024

Within any brand’s marketing mix, you’ll likely find a focus on ranking in Google. Google’s commanding market share of mobile (82%) and desktop search (95%), speaks to its influence. People are looking for answers beyond Google, turning to platforms like Amazon, TikTok and even generative AI tools. Processing.

Analytics

Hootsuite

OCTOBER 7, 2024

Busy social marketers need effective social media analytics tools to focus their efforts. by u/BreakfastAntelope in socialmedia Social media analytics tools can help you answer questions like: Is it worth it for my business to keep posting on Pinterest? Hootsuite Analytics also easily integrates with other business tools.

Analytics

Hootsuite

OCTOBER 16, 2024

Why every TikTok marketer needs an analytics tool A TikTok analytics tool lets you discover what’s working and what’s not , so you can refine your strategy on both macro and micro levels, and drive results for your brand or business. The leading tools can help you answer questions like: What were our top posts on TikTok this year?

Analytics

SocialPilot

OCTOBER 20, 2024

Over 200 million businesses are promoting their products and services on Instagram. ” The reason I ask for this is to identify the core values of a business. These core values are the principles that guide a business and establish its unique identity in the market. From eco-friendly practices to promoting green products.

User-Generated

SocialPilot

JANUARY 6, 2025

The importance of good Google reviews cannot be overstated. According to Forbes, about 90% of customers read online reviews before visiting a business. Glowing reviews from satisfied customers can boost your business credibility, attract new customers, and increase your chances of showing up in local rankings. So, lets begin.

CRM

Martech

NOVEMBER 19, 2024

The reason businesses turn to marketing technology in the first place is because it helps you do things like reach the right people faster, centralize information and automate key processes. This saves reps the time of hunting down profiles manually, making their outreach more efficient. Processing.

CRM

SocialPilot

JANUARY 21, 2025

Whether youre a small business looking to improve ROI or an agency managing multiple clients, an analytics dashboard simplifies reporting and decision-making. Supported social media platforms: Facebook, Instagram, X/Twitter, YouTube, LinkedIn, and Google Business Profile For instance, we have showcased SocialPilots engagement dashboard.

Analytics

SocialPilot

JULY 9, 2025

Among dozens of review platforms out there, Trustpilot and Google Reviews stand out as two of the most widely used, highly visible, and business-impacting tools. In this guide, we’ll break down the core differences between Trustpilot and Google Reviews to help you decide which is right for your business.

Management

Backlinko

OCTOBER 23, 2024

Use tools like SurveyMonkey or Google Forms to ask your audience about their challenges. Next, use Google Analytics to research essential demographic information (if you have enough existing data). Go to Reports > Tech > Overview in Google Analytics to see what browsers and operating systems your audience uses.

Marketing Strategy

SocialPilot

JANUARY 2, 2025

Among many online review platforms, Google Reviews is a standout, attracting 73% of all online reviews. Google Reviews appear right alongside your business listing on Google, persuading potential customers even before they visit your website. So, managing your Google reviews isnt just a good idea; its a must.

Management

Backlinko

JANUARY 23, 2025

Want more buyers and sellers from Google without relying on Zillow or Redfin? This includes Google Maps when people search for things like realtor in your area. For example, the cost-per-click of a Google ad for the keyphrase real estate companies in West Palm Beach Florida is $5.67. Then, become skilled at real estate SEO.

Real Estate

Backlinko

DECEMBER 29, 2024

Want to know why some plumbing businesses dominate Google’s first page while others struggle to get noticed? They appear in Googles 3-Pack when prospective customers in their area search for “plumbing company and other related keywords. per month in Google Ads. It’s not luck. The best part?

SEO

SocialPilot

DECEMBER 11, 2024

There are many upsides to displaying your customers positive Google reviews on your website. Therefore, embedding Google reviews on your website is crucial for building trust with potential customers. In this blog, we will discuss the benefits of embedding Google reviews on your website and also look at how to do so easily.

Management

Backlinko

NOVEMBER 18, 2024

Reader profile: Describes the ideal reader. Research the Primary Keyword The first step is to research keywords that match your product, service, or business. Launch the tool and enter a seed keyword related to your business. Use filters to find the best keywords for your business. Focus on terms that fit your goals.

Whitepaper

Sprout Social

SEPTEMBER 17, 2024

You’ll learn the benefits of scheduling and step-by-step instructions for using Sprout Social and Facebook Business Suite’s scheduling features. Save time According to Harvard Business Review , workers spend under four hours a week reorienting themselves after toggling between apps and websites, or 9% of their overall annual work time.

Social Media Marketing

Buffer Marketing

DECEMBER 5, 2024

Whether you’re a creator or social media marketer, small business or enterprise, there’s an analytics tool in here for you.  3 cool features Analyze paid campaign performance across networks Get group report of your social media profiles Analyze your team's performance (task performance, response rates, etc.)

Analytics

Sprout Social

JULY 23, 2024

Not On The High Street Not On The High Street is a British online marketplace that curates unique gifts from small businesses. The brand’s Pinterest profile gets over 10 million monthly views using a mix of keywords and product-focused hashtags. As the name suggests, these items aren’t available in mainstream stores.

Gen Z

Hubspot Marketing

SEPTEMBER 19, 2024

As businesses grow, marketing teams often find themselves caught in a balancing act: scaling their efforts to reach more customers, while still trying to maintain the campaign personalization strategies that drove customer engagement and interest in the first place.

Customer loyalty

Martech

AUGUST 19, 2024

Marketing teams can choose from various ABM strategies, so it’s important to pick the one that best fits your business goals: 1:1 ABM strategy The 1:1 approach focuses on individual accounts, delivering highly personalized marketing messages and experiences tailored to a single target company. Email: Business email address Sign me up!

Key Performance Indicator

Search Engine Land

AUGUST 2, 2024

From Chrome extensions to rank trackers to Google products, I rely on the data and insights these tools provide to help guide my clients’ SEO strategies. Google Analytics 4 (GA4) I love GA4 for the website data it provides, but at what cost to my sanity? It’s a true game changer for anyone working with a seasonal business.

SEO

Marketing Insider Group

OCTOBER 16, 2024

B2B social media marketing builds connections between businesses through platforms like LinkedIn, Twitter, and Facebook, helping companies reach key decision-makers and industry influencers. You’ll need to consider your business goals and where your target audience spends their time when selecting the right platforms to focus on.

Social Media Marketing

Sprout Social

NOVEMBER 25, 2024

For small businesses, Reels are the fastest way to grow on Instagram. Sprout Social) Using Meta Business Suite We’ll show you how to schedule your Reels with each method below. Keep in mind, only Instagram Business and Creator accounts have access to this feature. Personal profiles are unable to schedule content.

User-Generated

Search Engine Land

AUGUST 1, 2024

In the evolving world of SEO , staying ahead means adapting to new technologies like Google’s AI Overviews and OpenAI’s ChatGPT. Today’s landscape of search engine tools powered by AI For many SEOs, Google remains the loudest voice in the room. They aim to answer questions without needing to click on other websites.

User-Generated

Sachs Marketing Group

JULY 31, 2024

Local SEO is a powerful tool for small businesses looking to increase their online presence and attract more customers from their area. By focusing on local search optimization, businesses can improve their visibility in search results, drive more traffic to their websites, and build stronger connections with their community.

SEO

Backlinko

NOVEMBER 1, 2024

Your prospects are searching for roofers on Google right now. SEO has the power to rank your business on top of the search results. This is just one example of the countless ways that the right SEO strategies have helped businesses grow. So how does a roofing business show up in the Map Pack? But not you.

SEO

Buffer Marketing

JULY 25, 2024

To enable Creator Mode: Navigate to your LinkedIn profile homepage. Ensure your profile is complete and professional to enhance credibility and reach. With each publication, you increase the number of content pieces associated with your profile, which helps improve your LinkedIn SEO. Can I monetize my LinkedIn newsletter?

Analytics

Backlinko

JANUARY 23, 2025

million in their first year and sold the business for $7 million in 2024. This includes Google’s recent addition: AI Overviews. Others, like Google Flights and Google Hotels, keep users within Googles ecosystem. Its based on the link profiles of the top 10 ranking pages. They made $1.1

SEO

Buffer Marketing

APRIL 16, 2025

He pored over the performance of more than 1 million Facebook posts sent via Buffer by businesses, creators, and influencers to pinpoint the best time to post on Facebook, the best day to post on Facebook, plus the best-performing content on Facebook. Julian was kind enough to dig into the data here on this, too.

User-Generated

Hubspot Marketing

SEPTEMBER 24, 2024

The more time I spend getting acquainted with automation and AI, the more comfortable I’ve become with the genuine benefits AI can bring to marketing and business. The free version makes it a great place to start for new users and young businesses, and you can guarantee that HubSpot has what it takes to grow with your business.

User-Generated