Calvyn Lee Blog

JANUARY 15, 2024

With Chrome announcing plans to deprecate third-party cookies by 2024, marketers need strategies to maintain effective re-engagement campaigns in this new environment. While cookies have enabled brands to track users and serve ads based on previous site activity, new privacy-centric alternatives must now be adopted.

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Customer Advertising Advertisers Customer Journey 130

Search Engine Land

NOVEMBER 29, 2023

Google Ads exec Jerry Dischler has stepped down after more than 15 years to take on a new challenge. After more than a decade working in advertising, Google explained it was only natural for Dischler to want to try something new. New Google Ads boss. Official statement. Stepping up.

Price 123

Price User-Generated Advertising Advertisers 123

Search Engine Land

FEBRUARY 29, 2024

For years, Google and Bing have dominated paid search. This allows you to get your brand and products in front of massive new audiences beyond just Google and Bing. With this in mind, any platform with a “search” bar could yield potential as part of a search advertising strategy.

Advertising 123

Advertising Advertisers Gen Z eCommerce 123

Search Engine Land

DECEMBER 7, 2023

Google Merchant Center is a valuable yet overlooked resource for ecommerce advertisers. We’ll cover how to pull Merchant Center data into BigQuery for powerful analysis and use the Shopping Content API to automate feed updates. Performance report Provides a detailed breakdown of data for ads and free listings.

Retail 95

Retail Product Non-Profit Price 95

Search Engine Land

MARCH 21, 2024

Additionally, the tech giant provided additional insights into the deprecation timeline for Smart Shopping campaigns, which is set to begin in Q3 of this year. The tech giant added that the following capabilities were going to be added to PMax but did not provide any further detail to suggest when that might be. Why we care.

Advertising 84

Advertising Advertisers Search Marketers Branding 84

Martech

SEPTEMBER 27, 2023

Google Shopping Ads are a powerful platform for increasing your sales. With Black Friday fast approaching, implementing the latest tactics is crucial to ensure your ad spend is invested wisely amid rising costs per click. Take a look at this video, which serves as an example of how Argos, a prominent U.K.

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Price eCommerce Advertising Advertisers 110

Search Engine Land

SEPTEMBER 18, 2023

Google Ads has clarified its new “limited by bid strategy” indicator. Advertisers are concerned that this could be a signal that Google Ads is taking another step towards manual CPC deprecation, which may prove problematic for industries that aren’t suited to enhanced conversion data or conversion values.

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Advertising Advertisers Digital Marketing Search Marketers 142

Search Engine Land

SEPTEMBER 22, 2023

Run on a variety of campaign types It’s easy to get blinded by the latest and greatest from Google, but like with your 401K, diversifying your investments is a must. Google rolls out new campaigns gradually, and advertisers should follow suit by gradually adopting these new campaign types. SUBSCRIBE See terms.

eCommerce 113

eCommerce Non-Profit Customer Acquisition Shoppers 113

Search Engine Land

JANUARY 31, 2024

With Google Analytics 4 (GA4) reports, you can better understand the performance of your organic search efforts. Knowing how much traffic is coming from Google or other search engines lets you enhance your SEO strategy for better results. google, bing, ecosia.org or duckduckgo).

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Advertising Advertisers Analytics SEO 136

Search Engine Land

MAY 9, 2024

How the right strategy and different processes can defend your brand from potential threats. A sustainable strategy to protect your brand from generative AI issues is to control the input. Car repair shops might indicate their focus on luxury cars (e.g., car repair shop for luxury vehicles). Who will give the answers?

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Management User-Generated eCommerce Affiliate Marketing 109

Search Engine Land

MAY 1, 2024

Below are six practical ways AI can assist PPC managers when restructuring ad accounts. Finding new keyword ideas for accounts Keywords are the cornerstone of an ads account. To reorganize ad accounts effectively, you need to analyze the search term reports and identify fresh keywords to incorporate into ad groups or campaigns.

User-Generated 120

User-Generated Advertising Advertisers Management 120

Search Engine Land

APRIL 4, 2024

This trend has been building in Google Ads for a while now. Optimizing performance from outside the ad accounts (e.g. For the nearly one in five marketers who need to enhance efficiency, it implies that there’s no leeway for increasing the ad budget. Ad budgets. Top priorities. ” Top goals.

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Advertising Advertisers User-Generated Search Marketers 87

Search Engine Land

FEBRUARY 13, 2024

Marketing relies heavily on the marketing funnel concept, a tool essential for visualizing and planning our strategies. This article breaks down what a full-funnel PPC strategy looks like, from top to bottom, so that you can use it as a blueprint for your own PPC strategy. Shopping campaigns. That’s awareness.

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Non-Profit User-Generated Customer Journey Advertising 118

Search Engine Land

AUGUST 14, 2023

Google Ads Shopping campaigns will no longer use Enhanced cost-per-click (eCPC) starting in October. Instead, Shopping campaigns using eCPC will behave as though they are using Manual CPC bidding, according to an email Google sent advertisers. Why we care. Next steps.

Advertising 92

Advertising Advertisers Management Search Marketers 92

Search Engine Land

SEPTEMBER 27, 2023

Google Shopping Ads are a powerful platform for increasing your sales. With Black Friday fast approaching, implementing the latest tactics is crucial to ensure your ad spend is invested wisely amid rising costs per click. Take a look at this video, which serves as an example of how Argos, a prominent U.K.

Price 88

Price eCommerce Advertising Advertisers 88

Search Engine Land

MARCH 6, 2024

Crafting winning ads is crucial for attracting the right audience, enhancing brand visibility and driving business growth in today’s highly competitive paid search landscape. As we navigate an AI-driven world, we must adapt our strategies to create impactful ads that resonate with their target audience.

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User-Generated Transform Advertising Advertisers 123

Search Engine Land

SEPTEMBER 6, 2023

Although temperatures continue to linger in the upper half of the thermometer, it’s never too early to begin setting your SEO campaigns up for success amid an ever-crowded holiday shopping field. On average, 21% of consumers complete their seasonal gift purchases by mid-October, according to Google.

SEO 135

SEO User-Generated Shoppers Retail 135

Search Engine Land

MAY 31, 2023

Google has updated its Shopping ads Policy Center and free listings Policy Center to improve transparency for advertisers and retailers. These updates provide clearer information about how Google enforces its policies. What’s new. The policies. Why we care.

Retail 93

Retail Advertising Advertisers Product 93

Search Engine Land

SEPTEMBER 12, 2023

Of course, that requires you to approach it with a different mindset than Search and Shopping. Years ago, when working with retailers selling products from many different brands, you typically make a separate Shopping campaign for each brand. Product feed As always, a strong data feed is critical to success with Shopping campaigns.

eCommerce 141

eCommerce Retail User-Generated Advertising 141

Search Engine Land

JANUARY 24, 2024

PPC advertisers running Google Shopping ads typically choose a brand, margin, or category-based structure for their campaigns. Dig deeper: Margin-based tracking: 3 advanced strategies for Google Shopping profitability Get the daily newsletter search marketers rely on.

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Product Transform Price Market Trends 99

Search Engine Land

FEBRUARY 16, 2024

Here are six marketing strategies to help you grow your sales on Amazon in 2024. In general, you should think about strategy, not simply tactics. Shopping trends evolve, and fresher data is available. Go all in on Amazon Advertising Amazon’s ad revenue was more than $49.9 How are you positioning your brand/product?

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Marketing Strategy Shoppers eCommerce Advertising 127

Search Engine Land

JANUARY 4, 2024

Advertising on Meta presents unique opportunities that Google Ads doesn’t offer. Read on to learn Ani’s seven-step frameworks for building winning lead generation and ecommerce strategies in Meta’s automated landscape. Meta Ads > Google Ads? ” Should you spend more on Google or Meta?

eCommerce 111

eCommerce User-Generated Advertising Advertisers 111

Hubspot Marketing

MAY 16, 2024

As ad costs have exploded in the last year, founders and CMOs are seeking alternatives to paid acquisition. Before going into the specifics, let’s first cover why paid ads typically won’t scale forever. As Kieran shared in our recent episode, you can scale paid ads indefinitely if the unit economics are in your favor.

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CMO User-Generated Advertising Advertisers 91

Search Engine Land

AUGUST 3, 2023

Are your Google Shopping campaigns profitable? This article discusses three strategies to approach profitability-based tracking and campaign structuring methods. These elements work together to drive profitability in Google Ads. Google frames this approach as “Shopping for Business Objectives.”

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Shipping Price eCommerce Advertising 95

Search Engine Land

AUGUST 2, 2023

If you’re a brick-and-mortar or ecommerce retailer, you’ll want to ensure your inventory appears as part of Google Shopping’s free product listings. What are free product listings on Google? Free product listings have been a win-win-win situation for shoppers, sellers, and Google alike. YouTube mobile or desktop.

Product 96

Product Shoppers Retail eCommerce 96

Search Engine Land

FEBRUARY 15, 2024

Whether you’re using LinkedIn Ads, Google Ads, or Microsoft Ads, Nicole Waddington, digital marketing manager at Cypress North, offered valuable tips on optimizing lead generation campaigns for maximum performance at SMX Next. Clicked on your ads. Watched a certain percentage of a video ad you ran.

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CRM User-Generated Advertising Advertisers 115

Sachs Marketing Group

JANUARY 5, 2024

In this article, we share 14 benefits of PPC advertising and how PPC ads can help you grow your business fast. Pay-per-click (PPC) advertising is a digital marketing strategy where advertisers pay a fee each time their ad is clicked. You bypass the time-consuming and often unpredictable organic SEO process with PPC ads.

Advertising 81

Advertising Advertisers Customer Acquisition User-Generated 81

Search Engine Land

MAY 24, 2023

Changes occurred gradually, giving marketers ample time to adapt their strategies. Google has announced that it will phase out third-party cookies in Chrome by the second half of 2024. This change will significantly impact online advertising since third-party cookies are crucial for targeting ads. Firefox: 3.5% Firefox: 3.5%

Search Marketers 107

Search Marketers Advertising Advertisers Marketing 107

Search Engine Land

AUGUST 8, 2023

Google Ads is rolling out several new features ahead of the holiday season. The platform has made the changes in a bid to improve insights, expand access to the Search top slot, reduce onboarding time for local inventory ads, and enable marketers to quantify the impact of online-only bidding vs. Smart Bidding for store visits.

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Transform Shoppers Shipping Retail 97

Martech

AUGUST 9, 2023

Google Ads is rolling out several new features ahead of the holiday season. The platform has made the changes in a bid to improve insights, expand access to the Search top slot, reduce onboarding time for local inventory ads, and enable marketers to quantify the impact of online-only bidding vs. Smart Bidding for store visits.

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Transform Shoppers Shipping Retail 98

Search Engine Land

MARCH 4, 2024

In response to growing demand from consumers and regulators to protect online privacy, in January 2020, Google announced plans to phase out support for third-party cookies in its Chrome browser by 2022. Google’s changes won’t impact this type of data collection. How will the absence of third-party cookies impact PPC campaigns?

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Advertising Advertisers Marketing Strategy Customer 117

Search Engine Land

SEPTEMBER 20, 2023

When most of us think of online advertising, we think of Google Ads. Or, if we’re talking retail and shopping, we might think of Amazon, Walmart or Target ad buys. And, if you’re a B2B, you might think of Microsoft Ads and LinkedIn Advertising. Isn’t your Google Ads program enough? Not so fast!

Advertising 130

Advertising Advertisers Real Estate Transform 130

Search Engine Land

FEBRUARY 13, 2024

Instacart’s ad revenue was up 18% in the final quarter of 2023 to $871 million. The online grocery shopping app also reported modest growth in orders, which rose to 70.1 However, be aware that as Instacart gains more popularity, ad prices could increase. Driving success. Why we care. Investment rate. Takeaways. .”

Retail 108

Retail Advertising Advertisers Price 108

Search Engine Land

NOVEMBER 29, 2023

Google is no longer just a search engine. It is adopting social signals that increasingly impact content visibility across Google surfaces like Search, News and YouTube. Google’s shifting focus: From search to discovery In the past four years, Google has undergone fundamental shifts: From answers to journeys.

Transform 108

Transform eCommerce SEO Promotion 108

Search Engine Land

JANUARY 19, 2024

Google Chrome is already restricting cookies for 1% of users , as noted in recent reports. Google Analytics. Establish value-based bidding Once you have established privacy-safe measurement, you must revisit your value-based bidding strategies in your paid search program. Evolve your measurement The time is finally here.

Advertising 106

Advertising Advertisers Transform User-Generated 106

Search Engine Land

SEPTEMBER 11, 2023

However, recent shifts in the industry have seen traditional publications lose their traffic, with smaller, newer players dominating Google’s top positions. Still, if the decision-makers at media companies demand big brands and ad fees, they’re sacrificing their online success and ongoing commissions for a one-time fee.

Affiliate Marketing 140

Affiliate Marketing Marketing Marketers SEO 140

Search Engine Land

DECEMBER 28, 2023

Google stirred things up by shaking cushions and discreetly adjusting ad prices, and the entire industry faced a major shift with the sunset of Universal Analytics, forcing everyone to transition to Google Analytics 4. The PPC community had a rollercoaster year in 2023.

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User-Generated Retail Non-Profit Advertising 126