Search Engine Land

MAY 7, 2024

See how Lectric eBike has transformed SEO to gain valuable insights for any ecommerce business looking to significantly enhance organic search traffic and compete in high-stakes markets. They did all this with a heavy focus on digital PR and marketing-owned assets throughout the audience’s online journey to buy electric bikes.

eCommerce 86

eCommerce PR Real Estate SEO 86

Search Engine Land

FEBRUARY 6, 2024

To improve search rankings today, you need a comprehensive digital PR strategy that cultivates expertise, targets key touchpoints in the buyer’s journey, creates compelling data stories, and garners influence through reputation and recognition. But SEO has evolved. Google’s algorithms are now much more sophisticated.

PR 117

PR SEO Customer Journey Thought Leadership 117

Martech

JANUARY 9, 2024

Like much marketing technology, many marketing automation platforms (MAPs) are being enhanced with new AI-powered features. The AI-powered MAPs help businesses identify potential customers and automate the process of capturing leads and nurturing them to sales readiness using channels like email, social media, webpages and display ads.

Marketing Automation Platform 128

Marketing Automation Platform Customer Journey Marketing Marketers 128

Search Engine Land

FEBRUARY 21, 2024

To effectively reach and engage customers, businesses must adopt a multichannel marketing approach, leveraging various online and offline channels based on customer preferences. However, to ensure a consistent brand experience across these channels, it’s crucial to integrate SEO into the multichannel customer journey.

Customer Journey 115

Customer Journey SEO Customer Transform 115

Martech

JANUARY 30, 2024

Artificial intelligence (AI) has emerged as a game-changing force for revolutionizing customer experience (CX). With the ability to process vast amounts of data and drive automation at scale, AI empowers brands to deliver personalized, seamless CX journeys that foster loyalty and satisfaction.

Transform 142

Transform Customer Customer Journey User-Generated 142

Marketing Insider Group

MAY 31, 2023

Odds are you already know how important it is to attract and retain customers. But do you know how direct the relationship is between understanding your customers’ needs and maximizing the results of your marketing efforts? Why Use Customer Journey Mapping Tools?

Customer Journey 103

Customer Journey Customer Whitepaper Marketing 103

Calvyn Lee Blog

DECEMBER 4, 2023

Most business owners realize they need more sales, but few take the necessary steps to map out a marketing strategy. Most business owners realize they need more sales, but few take the necessary steps to map out a marketing strategy. This 10-step guide shows you how to build a concrete marketing plan tailored to your business.

Marketing Plan 130

Marketing Plan eCommerce Price Marketing 130

Rock Content

JANUARY 4, 2024

Understanding how your customers make decisions is a crucial part of any digital marketing strategy, and accurate customer journey mapping can help you get it right. It’s about getting into your ideal customer’s head and developing a solid understanding of their thoughts when they evaluate different products.

Customer Journey 72

Customer Journey Customer Digital Marketing Branding 72

Digital Marketer

FEBRUARY 26, 2024

Enter experience marketing – a strategy that transcends traditional advertising by focusing on creating immersive, memorable interactions. This innovative approach leverages the elements of surprise, delight, and reciprocity to forge strong emotional connections with customers, making the sale of your core product feel effortless.

Transform 94

Transform Key Performance Indicator Customer Journey Marketing 94

Hubspot Marketing

APRIL 21, 2022

You can create this experience by content mapping. Content mapping allows you to create highly targeted, personalized content at every stage of the buyer’s journey , helping to nurture leads and prospects toward a purchase decision. Why is content mapping important? Why is content mapping important?

Price 145

Price CRM Marketing Marketers 145

Martech

NOVEMBER 14, 2023

Marketing automation platforms (MAPs) help marketers speed up processes and increase efficiency. Here are four essential steps marketers can take to boost MAP performance and drive value for their organization. Too often, marketers break down their customers into segments by role or demographics.

Marketing Automation Platform 125

Marketing Automation Platform Marketing Marketers Customer Journey 125

Adobe Experience Cloud Blog

APRIL 29, 2020

A customer journey map helps businesses see their products and processes from a customer’s point of view. Plotting a customer journey map gives business owners and marketing and design teams valuable insight into common points of friction so they can improve customer experience and ultimately make more sales.

Customer Journey 173

Customer Journey Customer Thought Leadership Branding 173

Martech

JANUARY 18, 2024

This fragmentation will only create inefficiencies and hinder effective customer engagement. Let’s explore how integrating your martech platforms and tools can enhance your marketing strategy and drive meaningful business growth. To overcome these challenges, focus on: Addressing these barriers.

Transform 116

Transform Customer loyalty CRM Analytics 116

Search Engine Land

AUGUST 8, 2023

We know they do because: We’ll let our customers define these – so if they matter to our customers, they should matter to us. Building your customer journey map. They’ll use their language, plan their customer journeys and base many decisions on assumptions. What pushes them forward in a journey?

SEO 92

SEO Customer Journey PR CRM 92

Martech

FEBRUARY 23, 2024

Yet, how do we achieve this on non-gated websites where visitor identities are shrouded in anonymity? The journey to conversion is often a marathon, not a sprint, with visitors potentially making multiple visits before opting to reveal their identity through a form fill. How do we engage visitors when we know so little about them?

Transform 111

Transform Customer Journey Analytics Millennials 111

Martech

OCTOBER 10, 2023

Recent years have seen events that caused these shifts to happen at an unprecedented rate, dramatically altering how consumers and brands interact. Industries that once depended on brick-and-mortar locations and in-person meetings needed to adjust their service models quickly to keep up with an evolving consumer journey.

Customer Journey 125

Customer Journey Shoppers CMO eCommerce 125

Martech

NOVEMBER 20, 2023

This article explores how to mix data segmentation, dynamic content and behavioral cues like a palette of colors to create emails that feel like an exclusive showing for your B2B contacts. Here’s how you can leverage the power of each type: Behavioral data. Here’s how you can leverage the power of each type: Behavioral data.

Email Marketing 134

Email Marketing Transform Whitepaper Marketing 134

Marketing Insider Group

FEBRUARY 22, 2023

Understanding the needs of your customers is a vital element in the definition of content marketing. Those insights lead to one of the biggest trends in Content Marketing: we need to develop content for the every stage of the buyer journey. Content that hits across the customer life cycle creates more influence over buyer decisions.

Customer Journey 104

Customer Journey Transform Content Marketing Thought Leadership 104

Search Engine Land

MARCH 4, 2024

Users have become increasingly aware of what data is collected and how it is used online. Through user journey analysis, conversion touchpoint reports and anecdotal evidence, it’s clear that frequent exposure to highly targeted ads based on minute online behaviors is increasingly viewed as intrusive and less effective.

Traditional Marketing 128

Traditional Marketing Marketing Marketers Digital Marketing 128

Martech

OCTOBER 1, 2022

If you are considering implementing customer journey orchestration (CJO), then you most likely already know some of its benefits. These include providing more and better opportunities to coordinate how a customer sees offers across channels and guiding that customer toward a conversion opportunity.

Customer Journey 114

Customer Journey Customer Management Product 114

Search Engine Land

MARCH 12, 2024

Embracing a topical map mindset Moving beyond the “jack of all trades” approach necessitates shifting your content strategy towards a topical map mindset. Imagine pillar pages as the main landmarks on your topical map. Internal linking, however, is often overlooked.

Transform 124

Transform SEO Energy Place 124

Tiecas

APRIL 5, 2024

See Why You Need an Industrial Marketing Engineer to Create Your Strategic Roadmap. It is… “Content marketing is a strategic approach focused on creating valuable content … to drive profitable customer action. Each one has different content needs at different stages of their buying journey. Source ) Why is that?

Marketing Strategy 92

Marketing Strategy Manufacturing Thought Leadership Marketing 92

Sprout Social

JANUARY 25, 2022

Do you know what your customers see and do before they purchase from you? Today’s customers see your brand’s ads, interact with you on social media and explore your website before they buy from you. To keep up with it all and better inform your social media marketing strategy , create a customer journey map.

Customer Journey 90

Customer Journey Customer Social Media Marketing B2C 90

Martech

MARCH 28, 2023

Do you consider the connection between your creative work and your customer’s neural circuitry? But how do you influence your customers’ behaviors? It starts with understanding how your audience’s brain processes information and ends with post-purchase advocacy.

Customer Journey 136

Customer Journey Customer Whitepaper Marketing 136

Martech

AUGUST 4, 2023

Marketo released a native function for creating visualizations of Smart Campaigns. The feature, Engagement Map, lets users explain how smart campaigns work more efficiently. Another notable feature released last month is Web Services Error, which identifies API users responsible for creating an error. Why we care.

Customer 98

Customer Marketing Marketers 98

Scoop.it!

NOVEMBER 2, 2023

Wouldn’t it be great to create digital marketing strategies that generate insane leads and sales? And how does your product or service fit into the solution? And how does your product or service fit into the solution? What motivates them? What are their pressing challenges? If you disagree, then this article is for you.

Digital Marketing 84

Digital Marketing Gen Z Manufacturing Customer Journey 84

Digital Marketer

MAY 4, 2023

Today, consumers have an increasing number of options for how to interact with your brand. As a result, customers are placing a higher value on the overall shopping experience than ever before. Customer journey optimization works to raise overall customer satisfaction (CSAT) and promotes growth in your business.

Customer 79

Customer Customer Journey Gen Z Affiliate Marketing 79

Hubspot Marketing

APRIL 29, 2021

We've talked a lot about the customer journey -- how it impacts sales, service, and marketers. But one segment that feels a little different is the ecommerce customer journey. The customer journey is different from service based companies, because it can be much quicker (buying from Amazon or an Instagram ad).

Customer Journey 122

Customer Journey eCommerce Customer Product 122

Customers.ai

NOVEMBER 21, 2023

In the fast-paced realm of marketing, where every click holds the potential for a sale, sophisticated retailers face a formidable challenge— converting anonymous website visitors into loyal customers. The challenge before you is to unravel the mystery of who these anonymous website visitors are and transform them into valued customers.

Transform 117

Transform Customer Journey Marketing Marketers 117

Martech

NOVEMBER 2, 2023

Agile start-ups and online publishers are pirating attention away from global brands by creating more engaging, resourceful and user-focused content. This is a critical piece of reception marketing, an approach to connect modern consumers to the information they will find most valuable based on where they are in the consumer journey.

Branding 126

Branding Customer Journey User-Generated Management 126

Martech

MAY 30, 2023

“Meet your customers where they are.” This means creating and delivering content that answers their questions, solves their pain points and encourages them to invest in your product — all at the right time and place. You have likely seen this phrase in plenty of marketing blogs. This is where reception marketing comes into play.

Marketing 104

Marketing Marketers Customer Journey Customer 104

Search Engine Land

JANUARY 10, 2024

Think of how this information might affect the business’ trajectory in 2024, particularly search. Think of how this information might affect the business’ trajectory in 2024, particularly search. Audience insights: Has anything changed about how customers search or buy your product or service?

SEO 140

SEO PR Customer Journey Health 140

Customers.ai

FEBRUARY 13, 2024

Identity resolution has long been key to understanding the customer journey, traditionally enabling enterprise businesses to consolidate the many, many data points they have into a cohesive customer profile. In fact, a staggering 87% of marketers agree that identity resolution is key to future-proofing their campaigns!

Customer Journey 64

Customer Journey CRM Marketing Marketers 64

Martech

JULY 18, 2023

Sam’s Club, the chain of membership-only retail warehouse clubs owned by Walmart, has introduced new design and targeting capabilities for its retail media network, known as Sam’s Club Member Access Platform (MAP). Back in March, Sam’s Club introduced “in-club” (in-store) sales attribution for MAP advertisers. Why we care.

Retail 96

Retail eCommerce Advertising Advertisers 96

Neil Patel

MARCH 16, 2021

Yes, your PPC campaigns can be expensive if you haven’t mapped out your ads to the buyer’s journey. However, when you combine PPC with customer journey mapping, you effectively guide your potential customers through all the phases to make a sale. What Is Customer Journey Mapping?

Customer Journey 113

Customer Journey Customer User-Generated Whitepaper 113

Martech

JULY 18, 2023

Pre-design planning and mapping It seems to me that every website project is started in a huge hurry with arbitrary deadlines assigned. Pre-design planning and mapping It seems to me that every website project is started in a huge hurry with arbitrary deadlines assigned. And this question was usually expected by the client.

Key Performance Indicator 98

Key Performance Indicator User-Generated Digital Marketing Marketing Automation Platform 98

Martech

OCTOBER 11, 2022

CDP at the journey-infrastructure intersection. The concept that marketers need to keep in mind when planning out the CDP implementation is called the “journey-infrastructure intersection,” Cardona explained. Customer journey data. The customer journey data is all the data that comes from outward-facing opportunities. “It

Customer Journey 111

Customer Journey Transform Customer Place 111