Buffer Marketing

NOVEMBER 4, 2024

Whether you are a seasoned social media marketer, a marketer looking to venture into  social media  marketing, or a business owner who wants to leverage the enormous power of social, it’s helpful to know about the most popular social media platforms out there right now. Does it fit your brand image? Facebook 2.

Branding

Buffer Marketing

JANUARY 8, 2025

Building your presence across multiple social media platforms is incredibly valuable for brands and creators — but it doesn't have to mean spending all day creating unique content for each channel.   Platforms can change, so it protects you from putting all your eggs in one basket. What is crossposting?

Energy

Buffer Marketing

FEBRUARY 6, 2025

If you have a business and you choose not to use TikTok for business, you’re actively sleeping on a goldmine. TikTok has a massive user base of over 1.69 monthly active users — and the number of Americans using TikTok weekly has quadrupled since 2021. This guide will share how.

SEO

Buffer Marketing

SEPTEMBER 18, 2024

While it’s  always  a good time to watch TikToks — the average viewer streams  24 hours  of content a month on the app — figuring out the best time to post a TikTok is a bit more complicated. After all, you work hard on your content, so it makes sense to schedule your posts during peak times.

Analytics

Buffer Marketing

APRIL 7, 2025

At Buffer, we analyzed millions of posts across LinkedIn, Instagram, Facebook, TikTok, YouTube, X, Threads, and Pinterest to uncover where engagement is thriving, slowing down, and what it all means for your content strategy. It tells you: How well your content connects with your audience. Let’s dive in.

User-Generated

Hootsuite

JANUARY 10, 2025

And that time is now, because data storytelling isnt a fairytale: its an effective visual marketing strategy that can help you build trust, engagement, and sales for your brand. Read on for industry insights, examples, and advice on using numbers in social media narratives. What is data storytelling?

PR

Buffer Marketing

JANUARY 9, 2025

Your TikTok account is hitting off. And then, you wonder, how can I get more out of my TikTok strategy ? Enter: TikTok ads. A TikTok ad is an advertisement by a brand or creator appearing on people’s For You page. There’s a lot more to these simple TikTok ads than meets the eye.

Advertising

Buffer Marketing

AUGUST 26, 2024

It seems bizarre now, given how much you can do with social media today.   With the plethora of social media content options available every time you open your favorite app, it can be difficult to know what type of content your audience most wants to see. Well, that all depends on you and your audience. A carousel?

Social Media Marketing

Sprout Social

DECEMBER 20, 2024

TikTok has exploded onto the scene, becoming more than just a social media platformit’s a cultural phenomenon. Yet, as organic reach becomes more elusive, brands are looking to TikTok branded content as a way to truly connect with their audience. This guide will show you everything you need to know about TikTok branded content.

Branding

Sprout Social

NOVEMBER 20, 2024

So how do you navigate the challenge of disrupting the feed? Blending education with entertainment is more than a trend—it’s a powerful method that’s reshaping how businesses connect with their audiences and develop their brand stories. Instagram Instagram is used by 84% of social media users, the most of all networks.

Entertainment

Martech

NOVEMBER 8, 2024

In B2B marketing, simply sticking to traditional channels may limit your potential. As audiences diversify and new platforms emerge, expanding your media strategy can be a game-changer for engaging decision-makers where they spend time. Your CRM likely holds more valuable insights than you realize. What are they discussing?

Gen Z

Hubspot Marketing

NOVEMBER 18, 2024

I had little idea how influencer pricing works and how to budget for it. Table of Contents How much do influencers cost? The Different Types of Influencer Partnerships and How Much They Cost How To Set Your Influencer Budget Best Practices for Setting the Right Budget How much do influencers cost?

Influencer Marketing

Buffer Marketing

SEPTEMBER 11, 2024

We have several TikTokers, Instagrammers, YouTubers, Threaders, and more, many of whom use these networks to support their small businesses and side projects or grow their personal brands. How can you help your audience learn and grow? Posts should offer useful findings or applicable recommendations.”

Entertainment

Hubspot Marketing

NOVEMBER 26, 2024

Maybe TikTok? Either way, it seems like all of our favorite channels are actively competing for gold, which presents quite the range of social media marketing challenges for us. And how can we create content they’re actually interested in? Is it Instagram? Where's our audience hanging out now?

Social Media Marketing

Buffer Marketing

AUGUST 7, 2024

In a report by CreatorIQ , 55 percent of TikTok users state that they trust a brand more when it's shared by a creator – and we can assume the same rings true for other platforms. 6 places to find influencers or creators Finding the right influencers or creators for your marketing campaign is crucial for its success.

Influencer Marketing

Hootsuite

OCTOBER 7, 2024

Wondering which of your social media tactics are working? Busy social marketers need effective social media analytics tools to focus their efforts. Social media analytics tools are apps and dashboards that allow you to gather information about your social media performance and your audience. and many more.

Analytics

Sprout Social

OCTOBER 10, 2024

Which social media networks should your brand focus on? Not too long ago, the answer may have been, “as many as your team can handle.” And they expect your brand to meet them where they already are. The most successful strategies strike a balance between your business objectives and the behaviors of your audience.

Gen Z

Sprout Social

JUNE 18, 2025

They’re also steadily becoming more present on newer and emerging networks, with 54% having a TikTok profile and 13% being on Threads. As a result, they’ll remain a major force in business and political leadership for the next decade or more. To say a lot has changed in their lifetime would be an understatement.

User-Generated

Hootsuite

NOVEMBER 21, 2024

While it may seem like shorter content has the starring role (how many 30-second TikToks have you watched today?) Know your audience : Whether you go short or long, the key is understanding what your audience wants. Tailor your content to what your followers prefer. So go long; we’ll catch you at the end.

Social Media Marketing

Hubspot Marketing

OCTOBER 21, 2024

It keeps businesses organized and focused on their goals. After years of researching and compiling documents by hand, I recently used AI to create a marketing plan to see what it could deliver. Let’s break down the steps I took, how the plans turned out, and how you can replicate them. I used this as my jumping-off point.

Marketing Plan

Buffer Marketing

JULY 23, 2025

We’ve pulled together the most important Instagram statistics for 2025 — blending industry-wide research with real insights from Buffer’s tools and data — so you can make informed decisions about your Instagram strategy this year. Instagram by the numbers: How big is the platform? Let’s dive in.

Gen Z

Buffer Marketing

JUNE 26, 2025

Whether you're a creator, marketer, or small business owner, these insights can help you make smarter content decisions backed by real numbers. Correlation ≠ causation: Just because a format (like long-form TikToks) performs well on average doesn’t mean every long video will outperform a short one.

User-Generated

Hubspot Marketing

JANUARY 23, 2025

"This whole entire generation is about to turn all of our business models on its head." Im sure her being a millennial, thus closer to Gen Z than the average CEO, helps her keep in step with younger consumers, but I also think how intentional she is as a marketer sets her apart. And she's right. Yeah, I'm not reading all that.

Gen Z

Hubspot Marketing

OCTOBER 7, 2024

91% of businesses use video as a marketing tool, and 35% are committed to making more social media videos in 2024. If you want to leverage social media videos in your marketing efforts but are unsure how you've reached the right blog. Social media and video content are integral to any marketing strategy in 2024.

Video Marketing

Martech

OCTOBER 31, 2024

People are looking for answers beyond Google, turning to platforms like Amazon, TikTok and even generative AI tools. People are looking for answers beyond Google, turning to platforms like Amazon, TikTok and even generative AI tools. Search data can show you: The specific problems your customers are trying to solve.

Analytics

Buffer Marketing

OCTOBER 24, 2024

How do you stay active on multiple social media networks — especially as a creator or a small business owner? This article shares seven strategies you can use (with software recommendations in between) to manage multiple social media accounts effectively. Imagine how quick it would be to create similar posts.

Management

Sprout Social

SEPTEMBER 18, 2024

Creating an Instagram account or working with an influencer now gives businesses access to millions of people right away. This ensures you’re able to refine your audiences, optimize your content and achieve more reliable results across multiple regions. What is a global social media marketing strategy?

Social Media Marketing

Sprout Social

DECEMBER 2, 2024

Regardless of product, partnering with an influencer can get your business in front of the right audience. Find out how to define your approach, source the right influencers and nurture long-term relationships so you can continue to succeed. List the main goals you want to achieve with your partnerships.

Influencer Marketing

Sprout Social

APRIL 8, 2025

So, if youre looking for new ways to turn interest into sales, video Pins may be the answer. In this article, we cover everything you need to know about Pinterest videos and why they deserve a spot in your social media strategy. Much like Instagram and TikTok, Pinterest videos are designed with the mobile experience in mind.

Shoppers

Sprout Social

NOVEMBER 26, 2024

You want your influencer partnerships to feel natural and engaging. We’ll also share tips on how to fit these guidelines smoothly into your strategy so your content stays compliant, authentic and on-brand. Running influencer marketing campaigns that are engaging and FTC-compliant is a tricky balance. DO: Be crystal-clear.

Gen Z

Buffer Marketing

AUGUST 14, 2024

These two options are among the best, and both come packed with features that will help you make your social media workflows more efficient and, ultimately, grow your audience.    Generally speaking, Buffer serves small to medium businesses, solopreneurs, and creators.   So, which one is best?

Management

Buffer Marketing

JANUARY 22, 2025

Sure, the TikTok boom of 2020 is behind us (RIP days where videos of your sourdough starter got 10K views), but that doesn’t mean you’ve missed the boat. "Your voice and your perspective matter," says creator and marketer Aarushi Singh. "There's Your strategy will depend on this.”

Gen Z

Buffer Marketing

JANUARY 23, 2025

With all the uncertainty surrounding the TikTok ban (which is on pause as of writing this article), creators who have built massive followings on the platform are understandably concerned about what the future holds. How does YouTube Shorts compare to TikTok? Why consider YouTube Shorts?

Thought Leadership

Buffer Marketing

MARCH 5, 2025

Social media marketing is using social media platforms — like Instagram, LinkedIn, Facebook, X, etc. — to promote your business and build a community. A content calendar is the place where you slot your social media posts. It outlines your social media goals and the metrics you use to measure your success.

Social Media Marketing

Buffer Marketing

SEPTEMBER 17, 2024

Finally, some hard evidence supports my anecdotal claims that folks need to use  LinkedIn carousels !) (Finally, some hard evidence supports my anecdotal claims that folks need to use  LinkedIn carousels !)   Discovering the best time and the best day to post on LinkedIn was particularly fascinating. Technically, yes.

Analytics

Martech

DECEMBER 9, 2024

See more about how marketers are using MarTechBot here. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. After that, how to improve prompts to get even better answers from me. Consider using external microphones for better audio.

User-Generated

Martech

DECEMBER 18, 2024

Gen Z relies heavily on social media platforms like Instagram, YouTube and TikTok for research and shopping. Dig deeper: How to talk to consumers about climate change Understanding the Gen Z value matrix Its important to understand what drives their purchasing decisions. None of them quite compare to what we’re seeing with Gen Z.

Gen Z