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How to Recruit Top Talent Using an Inbound Framework

Hubspot Marketing

Inbound marketing is all about building a relationship with prospects before they make a purchase. So what is inbound recruitment? Like inbound marketing, inbound recruitment relies on attracting candidates with blog posts, social media, videos, and webinars. Converting the talent into applicants.

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How to Do Keyword Research for SEO: A Beginner's Guide

Hubspot Marketing

While Google keeps us on our toes with all the algorithm updates they keep rollin' out, one thing has stayed pretty consistent for inbound marketers looking to optimize their websites for search: keyword research. Additionally, inbound methodology focuses less on creating content around what we want to tell people.

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How to Humanize a Brand: 15 Best Tips for Humanizing Your Voice

Hubspot Marketing

So why is it sometimes so challenging for businesses to showcase this in their marketing efforts? Either way, the truth of the matter is: humanizing your brand is no longer an option, it’s a necessity. They enjoy investing their time and money in people they know are on their side and can relate to.

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What is Demand Generation?

Neil Patel

Marketing your business can feel like an uphill battle, but it all comes down to making your target audience care about what you’re selling. Help them recognize they need what you offer to create a demand for your products or services. What’s the best way to do that? This process is called demand generation.

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How to Run Google Ads: A Guide to Setting Up Your First Campaign

Hubspot Marketing

As the former head of marketing at two different tech companies, I can tell you firsthand: You can optimize your content for search engines all day, but sometimes, pay-per-click advertising — or PPC — is the way to go. Of course, PPC is just one part of an effective marketing strategy. What is a Google Ads campaign?

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What Is Marketing Attribution & How Do You Report on It?

Hubspot Marketing

Marketers engage with customers on more channels than ever before. Whether you're working with influencers or posting short-form videos, it makes marketing attribution essential for continued results. This is because the buyer's journey is far from linear. Unless they're using marketing attribution reporting.

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24 Inbound Marketing Strategies Your Startup Needs to Start Using Today

Neil Patel

Are you ready to skyrocket your success? If so, you need to focus your efforts on inbound marketing strategies for your startup. It’s one of the best ways to take market share from bigger companies, and you don’t need a hefty Facebook Ads budget to compete. First, go to your Facebook page.