Hubspot Marketing

AUGUST 16, 2018

Are you looking to expand your business’s reach and expose your brand to new people who are likely to be interested in what you have to offer? Commonly abbreviated to PR, public relations defines how a company communicates with people. It’s how brands manage the spread of their information, so it’s similar to branding.

PR 138

PR Communications Inbound Marketing Management 138

Exposure Ninja

OCTOBER 16, 2023

The word “ marketing ” doesn’t refer to one type of activity you can do to promote your business. In fact, there are many different types of marketing that businesses can use to promote themselves. Marketing is most commonly split into two distinct categories — traditional and digital.

Telemarketing 52

Telemarketing Outbound Marketing Direct Mail Inbound Marketing 52

Hubspot Marketing

MAY 3, 2017

Given the frequency at which new technologies and software are developed, it can be overwhelming to try to keep up your knowledge by only reading blog posts and ebooks. Given the frequency at which new technologies and software are developed, it can be overwhelming to try to keep up your knowledge by only reading blog posts and ebooks.

Inbound Marketing 145

Inbound Marketing eBook Social Media Marketing Copywriting 145

Neil Patel

FEBRUARY 1, 2023

But, for a brand of your size, what’s one thing you’ll constantly need to build up? Scalable link building can effectively drive more organic traffic to your site and is a key part of a cohesive marketing strategy. We want links to lead more people to your content and get you high in the SERPs. Organic traffic.

User-Generated 86

User-Generated Health Retail SEO 86

SocialPilot

FEBRUARY 9, 2024

Online marketing is evolving each day with newer trends and challenges. But thankfully, marketing isn’t a lonely ride. There are several internet marketing experts and online marketing professionals who have thrived in the recent times. Social Media Marketing + Michael A. Are you ready? Let’s begin!

Digital Marketing 93

Digital Marketing Social Media Marketing Thought Leadership Whitepaper 93

Customers.ai

JANUARY 26, 2024

B2B marketing tools have made it possible to scale what only recently consisted of face-to-face meetings with business decision-makers. And it’s technology like marketing automation and machine learning that’s made this possible. So, what are the best B2B marketing tools to add to your arsenal right now?

CRM 111

CRM User-Generated Analytics Marketing 111

Hubspot Marketing

AUGUST 7, 2018

Internet use is increasing worldwide every day -- in fact, over four billion people around the world use the internet, as of 2018. Marketing is, and always has been, about reaching customers where they are. In the crowded space of the internet, how are you supposed to differentiate your business to reach the right audience?

Marketing 142

Marketing Marketers SEO CRM 142

Adobe Experience Cloud Blog

FEBRUARY 23, 2017

Author: Nate Dame Whether you’re just getting started with account-based marketing or you’ve been doing it for a while, you may be looking for new ways to maximize your efforts. One effective way to amplify the results of your ABM approach is to make sure it’s incorporated into your SEO strategy.

SEO 131

SEO Thought Leadership Finance Marketing 131

Neil Patel

DECEMBER 26, 2020

How you choose to promote events can have a direct impact on how successful that event is. Events like Inbound are already established enough to earn a certain level of attention. But if this is your first event, or your brand has yet to be seen as an online authority, you’re going to need every trick in the book to stand out.

Promotion 145

Promotion User-Generated Place Entertainment 145

Neil Patel

APRIL 2, 2023

There is a lot of information on this subject, including steps you can take today to improve your link profile and boost your rankings. However, there’s something else you need to do: Examine your link profile. However, there’s something else you need to do: Examine your link profile. Some may be good. Some may be bad.

SEO 86

SEO User-Generated Analytics Health 86

TechWyse

MARCH 8, 2023

Are you looking to increase your revenue and market reach or reduce drop-offs in your sales funnel? You need to change how you generate leads. Lead generation is a form of direct marketing that attracts prospective customers and nurtures them to conversion.

Inbound Marketing 52

Inbound Marketing Gen Z User-Generated Influencer Marketing 52

Sprout Social

SEPTEMBER 17, 2019

Keywords can also help you brainstorm intriguing content ideas, understand what your audience needs, optimize your social posts and more. With that said, not every keyword is going to make sense for your business, and not every query related to your niche is actually going to turn out to be a highly searched keyword.

SEO 104

SEO Social Media Marketing eCommerce Inbound Marketing 104

CXL

MAY 27, 2022

With a tactical understanding of two different marketing strategies: demand generation and lead generation. While your competitors pump out gated ebooks and “state of the industry” lead magnets that generate low-to-no intent MQLs, tap into existing demand to build a pipeline of high intent leads.

Thought Leadership 89

Thought Leadership Whitepaper eBook User-Generated 89

Hubspot Marketing

MARCH 29, 2018

When you work at a small business with a limited budget, it’s not really possible to shell out $340,000 for a 30-second TV commercial, or $10,000 for an email marketing campaign. It can be frustrating when your budget dictates how many people your business can reach. Use Google My Business to Optimize for Local Search.

Advertising 145

Advertising Advertisers Copywriting Promotion 145

Buffer Marketing

SEPTEMBER 11, 2023

The reality is that the best LinkedIn users are marketing machines. They use the platform as a content distribution system, not a resume builder. This is your street credibility and personal brand all rolled into one. I've earned millions in salary and consulting contracts, 100 percent inbound driven.

Thought Leadership 128

Thought Leadership Transform Communications Branding 128

Rock Content

NOVEMBER 9, 2020

Promoting brands or new products is part of the possibilities that Digital Marketing offers. For this, it is essential to consider Event Marketing as an option. In this strategy, events are the main focus. In general, Event Marketing is an important tool to achieve objectives, such as engagement and conversions.

Event Marketing 86

Event Marketing B2C Promotion Marketing 86

Adobe Experience Cloud Blog

SEPTEMBER 6, 2017

While marketers don’t exactly get the summer off, Fall is a perfect time to get back to into a learning and growth mindset with 30 books to stick on your reading list. Throughout the month of September, each day we will be covering a new influencer and their great book to help you elevate your marketing.

Thought Leadership 134

Thought Leadership B2C Marketing Marketers 134

Buffer Marketing

SEPTEMBER 11, 2023

The reality is that the best LinkedIn users are marketing machines. They use the platform as a content distribution system, not a resume builder. This is your street credibility and personal brand all rolled into one. I've earned millions in salary and consulting contracts, 100 percent inbound driven.

Thought Leadership 52

Thought Leadership Transform Communications Branding 52

Duct Tape Marketing

DECEMBER 1, 2015

Introducing Duct Tape Publishing written by John Jantsch read more at Duct Tape Marketing. In fact, I’ve written four full-length books and posted over 3,000 blog posts in the last ten years or so. My plan is to use my platform to help some great writers express their point of view through Duct Tape Publishing.

Inbound Marketing 32

Inbound Marketing eBook SEO Social Media Marketing 32

Marketing Insider Group

JULY 15, 2010

I defined the top tactics for driving leads in today’s environment and listed those that aren’t working as well as they used to. As well, we received a large amount of anecdotal feedback about how great the content was. Some of the top ones included: What is the best way to align your efforts with sales ?

Telemarketing 75

Telemarketing Inbound Marketing Customer loyalty B2C 75

Duct Tape Marketing

DECEMBER 1, 2015

Introducing Duct Tape Publishing written by John Jantsch read more at Duct Tape Marketing. In fact, I’ve written four full-length books and posted over 3,000 blog posts in the last ten years or so. My plan is to use my platform to help some great writers express their point of view through Duct Tape Publishing.

Inbound Marketing 29

Inbound Marketing eBook SEO Social Media Marketing 29

Marketing Insider Group

NOVEMBER 24, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy November 24, 2010 Subscribe A B2B Marketing Manifesto? required) to prove it.

Telemarketing 73

Telemarketing eBook Inbound Marketing Customer loyalty 73

Marketing Insider Group

NOVEMBER 2, 2010

It was Frank Sinatra singing “ White Christmas “ It’s a great time to be a marketer: Toys R’ Us sent their first toy catalogue this past weekend. Plus one shameless backlink to a story of my own on marketing planning. I have used this Perfect Turkey Recipe in case you are interested.

Telemarketing 68

Telemarketing Customer loyalty Inbound Marketing B2C 68

Orbit Media Studios

APRIL 10, 2024

What if you lose your rankings in Google?? If your current website ranks high and gets traffic from search engines, the idea of a website redesign may be terrifying. You may even improve your rankings. After relaunching 100+ high ranking websites over 20+ years, here are our own website redesign SEO best practices.

SEO 105

SEO Analytics Place CMO 105

Hubspot Marketing

FEBRUARY 7, 2024

You want to learn about search engine optimization (SEO) , but where do you start? I this post, I'll walk you through the basic vocabulary you need to know and tips for learning SEO on your own. Then, we'll review a step-by-step SEO tutorial to help you get your SEO strategy off the ground.

SEO 88

SEO CRM Analytics User-Generated 88

Marketing Insider Group

DECEMBER 9, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy December 9, 2010 9 Subscribe Finding The Time To Tweet or Blog?

B2C 86

B2C Telemarketing Customer loyalty Marketing Mix 86

Marketing Insider Group

NOVEMBER 4, 2010

The curious and cautious B2B buyers B2B buyers are curious about how a product can make life easier and business better; however, they are also more cautious when making purchases because a mistake can be costly both for the company and their career. Segmentation is the perfect way to get this done…fast.

Telemarketing 75

Telemarketing Customer loyalty User-Generated Inbound Marketing 75

Hubspot Marketing

JUNE 24, 2022

Every marketing team is challenged to do more with less — especially nonprofit organizations. Sound like your organization? That’s why we created this nonprofit marketing guide. Your organization might not operate for profit, but it can still get value from the traffic, funds , and awareness marketing brings in.

Non-Profit 145

Non-Profit Inbound Marketing Education Transform 145

Marketing Insider Group

NOVEMBER 4, 2010

The curious and cautious B2B buyers B2B buyers are curious about how a product can make life easier and business better; however, they are also more cautious when making purchases because a mistake can be costly both for the company and their career. Segmentation is the perfect way to get this done…fast.

Telemarketing 74

Telemarketing Customer loyalty User-Generated Inbound Marketing 74

Exposure Ninja

JUNE 23, 2022

Digital marketing is becoming a core part of many business’ marketing strategy. If you’re starting to add more digital elements to your marketing strategy, it can feel like a lot to take in. There’s plenty of data in support of adding digital marketing to your existing strategy.

Digital Marketing 98

Digital Marketing Copywriting eBook Marketing 98

Search Engine Land

SEPTEMBER 26, 2023

With the focus on guest blogging being so intense and the opinions about it changing so fast over the years, it’s no surprise that many are uncertain about its relevance for SEO today. Of course, there are multiple ways to earn those valuable backlinks besides guest blogging. Can you find sites to publish your blogs for free?

SEO 105

SEO Copywriting PR Price 105

Marketing Insider Group

MAY 12, 2010

In this article I will argue for the importance of and the 5 steps to create marketing ROI through demand generation. Social media is hot mainly because it is new news to lots of folks in marketing and across our organizations that “the customer is indeed in charge”. I will say it here: every B2B marketer should know how to do this.

Telemarketing 75

Telemarketing Customer loyalty Social Media Marketing Inbound Marketing 75

Jeff Bullas

FEBRUARY 27, 2023

Content marketing was an obscure term that I stumbled upon while reading the book “ The New Rules of Marketing and PR ” by David Meerman-Scott in 2008. It revealed a new creative digital marketing tactic that turned my old ideas of lead generation on its head. Often I didn’t find anything useful until page 20!

Content Marketing 219

Content Marketing Inbound Marketing Outbound Marketing User-Generated 219

Hubspot Marketing

JANUARY 11, 2023

And for you inbound marketers plagued by the incessant demands of content creation, maybe also a little comforting? We're going to walk you through how to compile a valuable curated blog post in this post. How to Create a Curated Blog. They can use these groups of content to: Add context to new ideas.

Thought Leadership 116

Thought Leadership SEO Inbound Marketing User-Generated 116

Hubspot Marketing

MAY 26, 2017

Every marketer faces different challenges. In other words, there’s always room to optimize the various components of your strategy and turn your marketing into an even more effective revenue generator. Curious about what kinds of obstacles other marketers are up against? and their solutions.

Inbound Marketing 144

Inbound Marketing eBook COS Marketing 144

SocialPilot

FEBRUARY 13, 2024

Influencer Marketing is a ray of hope for sore marketers’ eyes. More and more businesses are considering influencer marketing to promote their product and services on social media. However, some brands don’t know how to measure influencer marketing ROI effectively. Let’s take you through it all.

Influencer Marketing 93

Influencer Marketing Marketing Marketers Analytics 93

Rock Content

AUGUST 15, 2023

Years ago, mostly government entities, non-profit organizations, and similar establishments used whitepapers to explore public opinion on policy changes and similar factors before enacting them. Like other popular content marketing examples, whitepapers make great additions to a marketing campaign. How to Write a Whitepaper?

Whitepaper 54

Whitepaper B2C Non-Profit SEO 54