Martech

FEBRUARY 9, 2022

Marketing automation platforms are often at the center of the marketing organization, but with capabilities that go beyond your average email platform often come steeper prices and a sharper learning curve. Have we outgrown our current marketing system? What marketing automation capabilities are most critical to our business?

Marketing Automation Platform 97

Marketing Automation Platform Inbound Marketing Marketing Marketers 97

Martech

FEBRUARY 3, 2022

Marketing automation platforms are a critical part of the martech ecosystem for many businesses, offering many benefits by streamlining manual B2B marketing tasks, including lead management, email campaign development and landing page creation. What marketing automation capabilities are most critical to our business?

Marketing Automation Platform 97

Marketing Automation Platform Inbound Marketing Marketing Marketers 97

Hubspot Marketing

FEBRUARY 15, 2023

Without leads, there is no one to market and sell to. But after signing up to their email list and receiving value-driven emails, reading through the company blog, seeing more relevant ads, checking out testimonials, and clarifying any queries via Instagram chat, you might be more inclined to click the “buy” button or book a sales call.

Management 128

Management CRM Telemarketing Inbound Marketing 128

CXL

JUNE 2, 2022

Ask 10 people what account-based marketing (ABM) is and you’ll get 10 different answers. Some see it as a sales tactic, while others view it as a content marketing strategy. What is account-based marketing? In his account-based marketing course , Watt goes on to unpack each of the adjectives in his definition: Sustained.

Customer 82

Customer Direct Mail Marketing Marketers 82

Marketing Insider Group

NOVEMBER 9, 2020

Are you feeling pressure on your marketing budget? If you think you can’t stretch your dollars to meet all your marketing needs, you may actually need better allocation, not more money. The objective of marketing is to attract, engage, convert, and retain customers. Marketing Budgets Shifting and Changing.

CMO 110

CMO Marketing Marketers SEO 110

Buffer Marketing

SEPTEMBER 11, 2023

The reality is that the best LinkedIn users are marketing machines. I've built real friendships with the best B2B marketers in the world and I’m on a text-message basis with countless founders, CEOs, VPs, and executives. I've earned millions in salary and consulting contracts, 100 percent inbound driven.

Thought Leadership 135

Thought Leadership Transform Communications Branding 135

Marketing Insider Group

JANUARY 24, 2013

Who are the top B2B Marketing influencers on twitter? To answer this question, I looked at a variety of factors including twitter followers, profiles that included “B2B marketing,” the focus of their tweets including the hashtag # B2BMarketing , as well as a variety of social scoring tools using the keyword.

PR 111

PR Whitepaper CMO Marketing 111

Hubspot Marketing

AUGUST 8, 2019

Marketers, can we be honest with each other for a second? As a marketer, PPC is a skill that you should have in your toolbelt — or at least have a basic understanding of. This guide will help you grasp pay-per-click marketing in its entirety. And, if done responsibly , PPC can be integral to your inbound marketing strategy.

Advertising 104

Advertising Advertisers Inbound Marketing User-Generated 104

Marketing Insider Group

SEPTEMBER 7, 2011

In some organizations, the primary role of marketing is simply to help sales make a deal. And I’m not sure traditional marketing is dead, but it ain’t what it used to be. They call 60 “ the most important number in marketing &# and they just might be right! What does this mean for marketers?

Traditional Marketing 83

Traditional Marketing Inbound Marketing Shoppers Finance 83

Duct Tape Marketing

AUGUST 1, 2017

Getting More Uses Out of Existing Content written by John Jantsch read more at Duct Tape Marketing. A few years ago, HubSpot wrote a blog post titled, “ The Blogging Tactic No One Is Talking About: Optimizing the Past ” and it was a keeper. These types of results aren’t unique to HubSpot. Yes, you read that right.

Promotion 52

Promotion SEO Product Marketing 52

Hubspot Marketing

JUNE 26, 2019

Volkswagen’s marketing for the vehicle is eye-catching, unique, and fun, and it fits the original “hippie” vibe the company was once known for. So who works on this type of marketing? Product marketers. So, what makes product marketing unique? How is it different from conventional marketing? Product marketing ….

Product Marketing 144

Product Marketing Product Price Marketing 144

Buffer Marketing

SEPTEMBER 11, 2023

The reality is that the best LinkedIn users are marketing machines. I've built real friendships with the best B2B marketers in the world and I’m on a text-message basis with countless founders, CEOs, VPs, and executives. I've earned millions in salary and consulting contracts, 100 percent inbound driven.

Thought Leadership 52

Thought Leadership Transform Communications Branding 52

Rock Content

NOVEMBER 17, 2020

But when I embraced a new opportunity as editor of one of our blogs, these concepts soon came into focus. I say this based on the results we achieved with our Spanish-language content, focused on the international market. Through constant growth, the blog became the best place to prove our Content Marketing knowledge daily.

SEO 86

SEO User-Generated Digital Marketing Copywriting 86

Scoop.it!

MAY 9, 2024

One piece of high-quality content can work for you repeatedly by simply breaking it into 5–7 pieces and distributing it across several different marketing channels. At their best, content distribution strategies maximize the visibility and impact of your content. Newsletters can be re-formatted as blog posts.

Whitepaper 89

Whitepaper User-Generated Analytics Inbound Marketing 89

Litmus

JANUARY 5, 2024

41% of marketers say that email is their most effective marketing channel, and it kind of leaves other channels in the dust. Part of the reason marketers love email is the ROI—organizations get an average of $36 back for every $1 invested in email. But what if your email marketing budget is a bit tight this year?

Email Marketing 113

Email Marketing Price eCommerce User-Generated 113

Hubspot Marketing

APRIL 22, 2018

Buyer personas are a crucial component of successful inbound marketing, particularly for the sales and marketing departments. After all, the marketing team needs to know to whom they are marketing, and the sales team needs to know to whom they are selling. Which publications or blogs do you read?

Education 129

Education Inbound Marketing B2C Communications 129

Marketing Insider Group

DECEMBER 8, 2020

Understandably, B2B marketers are hard-pressed to recalibrate their lead generation strategies in this ever-shifting landscape. 61% percent of businesses say that lead generation is their biggest marketing challeng e. There are many free lead generation tactics out there, but few will help you maximize your ROI.

User-Generated 137

User-Generated CRM Marketing Marketers 137

Hubspot Marketing

AUGUST 7, 2018

That marketing strategy guide. News stories, Instagram feeds, blog posts, cat videos, GIFs, memes. From your perspective as a marketer or business owner, content helps you attract, engage, and delight prospects and customers, bring new visitors to your site, and ultimately, generate revenue for your company. all content.

User-Generated 144

User-Generated Whitepaper Promotion eBook 144