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The Startup Distribution Engine: Why You Need One and How to Build It

Hubspot Marketing

Since our product was built around inbound marketing, we focused on channels like content marketing and SEO, which attracted our target audience while simultaneously (and conveniently) showcasing the actual value of our own product.

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Lead Scoring 101: How to Use Data to Calculate a Basic Lead Score

Hubspot Marketing

When most people start implementing inbound marketing, they're primarily worried about getting enough new leads in the funnel. Logistic Regression Lead Scoring The simple method above for calculating a lead score is a great start. That's where lead scoring comes in.

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Trust the Experts: Go With a B2B Content Marketing Agency

Kuno Creative

Brands and companies in this space have discovered that incorporating a B2C tone and inbound marketing philosophy to their marketing – specifically, B2B content marketing – moves the needle more than conventional approaches ever have.

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14 Video Production Tips to Enhance Quality and Drive Views

Hubspot Marketing

Video content can be a valuable asset in your inbound marketing content mix. On the other hand, if you’re prepared, you'll be able to focus your efforts on directing your actors rather than figuring out last-minute logistics. Know exactly what you want before the day you film by following the steps below.

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Marketing Automation for Small Business

Duct Tape Marketing

They open up a Twitter or Facebook account, dabble in LinkedIn groups or do an email shot using a free cloud-based email marketing solution. Managing communication programs across multiple applications is a logistical nightmare; it lacks overview and the ability to measure its effectiveness.

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Competitive insights: 6 essential market factors and how you can collect them

Sprout Social

Target audience insights can be invaluable data for your marketing strategies. For starters, a better understanding of your competitor’s target markets helps you define your target personas, and create outbound and inbound marketing campaigns that cater to them specifically.

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Why Brands Need to Stop Chasing Marketing Hype and Start Pursuing Audience Intent

Rock Content

It’s worth getting into some of the big buzz-worthy marketing strategies that a lot of brands think they want or need without fully understanding what it is or how to really be successful. You don’t just “do” inbound marketing or native advertising and expect results. Inbound Marketing.