Tiecas

MARCH 15, 2024

How can a B2B industrial marketing agency develop a strategic roadmap and help you execute it for success? Imagine an industrial marketing strategic roadmap with a laser-sharp focus, a plan that directly aligns with your sales goals and delivers a predictable flow of qualified leads.

Transform 92

Transform Manufacturing Customer Acquisition Marketing 92

Tiecas

MARCH 21, 2024

B2B industrial marketing presents unique challenges compared to other forms of B2B marketing. If you’re a marketer at a manufacturer, distributor, or engineering company, you know this firsthand. My personal thoughts and experiences as an industrial marketer and consultant. Need proof?

Manufacturing 75

Manufacturing Transform Marketing Marketers 75

Tiecas

MARCH 11, 2024

In my experience with industrial website redesigns , I’ve seen too many manufacturers and industrial companies put a misguided focus on just the look of a website. Your industrial website must confidently convey your expertise, setting you apart from the competitors in meaningful ways. On-time delivery guaranteed.”

Manufacturing 98

Manufacturing Transform Whitepaper Thought Leadership 98

Search Engine Land

APRIL 8, 2024

The language model is based on content from Search Engine Land layered on top of ChatGPT. The editors of Search Engine Land selected this response for its usefulness and have supplemented it with additional relevant content. I am the first generative AI chatbot for search marketers. I am trained with Search Engine Land content.

Finance 105

Finance Manufacturing Health Education 105

Tiecas

JANUARY 27, 2024

Industrial blogs are an integral part of manufacturing content marketing. Industrial blogging is an essential digital marketing tool for manufacturers looking to establish themselves as thought leaders and engage with engineers and technical professionals.

Manufacturing 59

Manufacturing Content Marketing Thought Leadership SEO 59

Tiecas

MAY 7, 2024

What the heck am I talking about, and why am I suggesting the pillar of B2B industrial marketing success is somehow broken? How does all this relate to industrial marketing? Industrial marketers —bless their hearts—are a little bit like those folks obsessed with finding shiny new pennies. Is this clickbait?

Thought Leadership 52

Thought Leadership Manufacturing Marketing Marketers 52

Tiecas

MAY 17, 2024

An industrial website redesign is more than a facelift; it’s a strategic investment in your company’s digital presence. For more on the complexities of industrial website redesigns, see my article Industrial Website Redesign: Why It’s Not a DIY Project. Strategic Framework for Industrial Website Design But where do you begin?

Whitepaper 52

Whitepaper Manufacturing Copywriting Transform 52

Search Engine Land

OCTOBER 24, 2023

Blog posts are the most common content type found in the top 5 Google positions, a new study has found. So prioritizing the types of content Google rewards with more visibility is only logical. BrightEdge determined content types for 23,785 of the pages analyzed in the top 10 – and 3,254 were blogs. Why we care. By the numbers.

Real Estate 133

Real Estate Manufacturing Retail Education 133

Hubspot Marketing

SEPTEMBER 6, 2023

AI will help level the playing field with features that give you incredibly powerful content creation tools. For example, HubSpot AI features such as Content Assistant and ChatSpot. From there, we isolated customer behavior impact by grouping customers (20+ segments) by industry, size, HubSpot tenure, and feature access.

Customer 129

Customer Manufacturing Customer Journey Analytics 129

Set Up

NOVEMBER 21, 2023

At Set up , we regularly interview marketing leaders from different industries ranging from Tourism to Packaging to Entertainment and Healthcare. Having periodic conversations with marketing leaders not only helps us keep a pulse on every industry, but reveals common trends and challenges that all marketers are facing.

Manufacturing 59

Manufacturing Transform B2C Entertainment 59

Tiecas

NOVEMBER 10, 2023

As we approach 2024, I cannot overstate the importance of Search Engine Optimization (SEO) strategies for manufacturers and industrial companies. In this blog post, I will discuss the most effective SEO strategies for manufacturers and industrial companies for the next year and beyond.

Manufacturing 52

Manufacturing SEO User-Generated Video Marketing 52

Martech

AUGUST 22, 2023

B2B buying has changed dramatically in the last decade, and marketers need to change with it. Let’s look at a company that figured out how to change their marketing to meet their buyers’ behavior and create a positioning that added greater value to their perception in the marketplace.

Whitepaper 79

Whitepaper Manufacturing Customer Pharmaceutical 79

Calvyn Lee Blog

NOVEMBER 7, 2022

It used to be agricultural, but now the country is moving to services and manufacturing, becoming an emerging market and a newly-industrialized area. The truth is that this market has a huge potential in this country, since locals live a very digital lifestyle, especially after the COVID-19 pandemic. Mobile content.

Affiliate Marketing 237

Affiliate Marketing Finance eCommerce Manufacturing 237

Hubspot Marketing

DECEMBER 12, 2023

in annual sales Feastables raked in $10m in chocolate bar sales within a few months Chamberlain Coffee makes ~$6m annually, and recently raised $7m The D’Amelio family raised $5m to foray into snacks Why Influencers Flock to the Food and Beverage Industry For starters, it’s lucrative. Plus, the entry barrier is relatively low.

Food 115

Food Branding Energy Manufacturing 115

Tiecas

AUGUST 14, 2023

I recently downloaded the report Manufacturing Content Marketing – Insights for 2023. The results are from the survey done and published by the Content Marketing Insititute. Instead, I’ll highlight some of the important findings and share my thoughts based on working with manufacturers every day.

Manufacturing 52

Manufacturing Content Marketing Thought Leadership Marketing 52

Tiecas

MARCH 2, 2024

Read on to discover how generative AI for industrial SEO can be a powerful solution. This highlights a significant challenge for industrial marketers: getting your specialized content in front of the right audience amidst increasing competition for search visibility. Have you heard the term zero-click searches ?

SEO 52

SEO Manufacturing Transform User-Generated 52

Tiecas

OCTOBER 2, 2023

As someone who has been creating industrial content and blog posts for engineers and industrial professionals for many years, I understand the difficulties and the importance of creating high-quality content that is informative, engaging, and easy to understand. Industrial content creation: what sets it apart?

Manufacturing 52

Manufacturing Communications Content Marketing Customer 52

Tiecas

AUGUST 1, 2023

When it comes to creating manufacturing content for engineers, it is crucial to understand their unique needs and challenges. Engineers are problem solvers by nature, and they seek content that provides practical solutions to their work-related issues. I cannot emphasize this point enough.

Manufacturing 52

Manufacturing Whitepaper Education Content Marketing 52

Martech

JANUARY 26, 2024

ICP is more of a big-picture strategic direction or target market and high-potential accounts, while buyer persona is more of the people behind it and closing deals with specific individuals. Sectors like software development and IT services, fintech, ads and marketing, hardware manufacturing, construction and health care.

Customer 118

Customer Manufacturing Market Segmentation User-Generated 118

Hubspot Marketing

NOVEMBER 15, 2022

This time each year, nature – as well as marketing – slows down as we head into colder seasons. As we enter Q4, marketing departments are preparing for a slowdown in business that comes as people tune out towards the end of the year. How Marketing Metrics Are Shifting (or Staying the Same) in Early Q4. Manufacturing.

Manufacturing 102

Manufacturing Health Education Inbound Marketing 102

Hubspot Marketing

MAY 30, 2023

In this post, we’ll review AI application examples across 12 industries. Click here to explore the full playlist Virtually all industries can benefit from AI, from medical providers to students pursuing an education. Marketers can also use AI for content moderation to combat illegal and harmful content on their websites and forums.

Real Estate 117

Real Estate Manufacturing Transform Finance 117

Tiecas

SEPTEMBER 18, 2023

Are you considering an industrial website redesign? Many manufacturers and engineering companies have embarked on this journey, hoping to transform their websites into powerful sales tools. Many manufacturers and engineering companies have embarked on this journey, hoping to transform their websites into powerful sales tools.

Manufacturing 52

Manufacturing Transform Key Performance Indicator Analytics 52

Tiecas

OCTOBER 30, 2023

Do you believe that industrial email marketing for manufacturers is outdated and ineffective? While it’s true that open and click-through rates have seen a downward trend over the years, email marketing continues to be among the highest-performing industrial marketing strategies. Think again!

Email Marketing 52

Email Marketing Manufacturing Whitepaper Transform 52

Marketing Insider Group

APRIL 15, 2024

Quick Takeaways B2B content creators make specialized content that share valuable insights and stories, connecting with business audiences and shaping future interactions. B2B creators adapt their content for various types of businesses, offering relevant advice and strategies that help businesses of all sizes thrive and evolve.

Transform 91

Transform Market Segmentation Thought Leadership Manufacturing 91

Martech

SEPTEMBER 18, 2023

They recently moved into the American market, where companies of all sizes are looking for help with Spanish-to-English and English-to-Spanish language skills. We spoke at HubSpot’s Inbound conference where he gave us a sales-side view of working with marketing, what tools are important to him, what he worries about and the impact of AI.

Manufacturing 119

Manufacturing CRM Copywriting Marketing 119

Set Up

DECEMBER 12, 2023

As a part of our Industry blog series, we interview marketers from an array of industries to get their perspective, advice, and predictions of everything marketing. Here are marketing lessons from 2023: A great customer experience starts by being memorable. Continually innovate.

Real Estate 59

Real Estate Manufacturing Retail Education 59

Hubspot Marketing

APRIL 2, 2024

In past years, entire industries saw summer slumps -- or seasonal dips in sales or web traffic. Therefore, if industries were 10% under benchmark in June 2019, they saw a 10% dip since April 2019. Web Traffic Went Down In June 2021, global traffic dipped across almost all industries and segments. Trouble seeing this graph?

Manufacturing 104

Manufacturing Communications Health Analytics 104

Martech

MAY 7, 2024

” So said Democritus, but he wasn’t talking about the marketing technology landscape. Imagine 9,295% growth over 13 years in…the hospitality sector or manufacturing or retail or the airline industry. No fewer than 77% are genAI-based and more than half of those relate to content creation.

Manufacturing 98

Manufacturing Retail Marketing Marketers 98

Industrial Marketer

OCTOBER 24, 2022

Does the “awareness phase” in B2B marketing refer to making a prospect aware of your brand or when the eventual buyer becomes aware that they have a problem to solve and begin researching solutions? We’re going to take the easy way out and declare that the awareness phase of marketing for manufacturers is the intersection.

Manufacturing 98

Manufacturing Marketing Marketers Branding 98

Search Engine Land

DECEMBER 13, 2023

Industry headlines and random folks on X are happy to remind you that your SEO is “dead” in light of these developments, but the truth is that there has never been a more exciting and dynamic time to be in SEO. Sophisticated AI connectivity AI has become a part of everyone’s workflow for SEO and marketing.

SEO 125

SEO User-Generated Manufacturing Customer Journey 125

Hubspot Marketing

MAY 9, 2022

Social media is one of the best ways to amplify your brand and the great content you’re creating. But it isn’t enough to just post content to social whenever you feel like it – posting at some times performs better than others. We surveyed over 300 social media marketers in the United States and got the answer. 3 and 6 p.m.,

Gen Z 145

Gen Z B2C Manufacturing Food 145

Martech

MARCH 4, 2024

See more about how marketers are using MarTechBot here. The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. I am trained with MarTech content. Understood?

Customer Journey 91

Customer Journey Customer Marketing Automation Platform Manufacturing 91

Sprout Social

OCTOBER 18, 2023

Find relevant and authentic influencers for partnerships According to a Q3 Sprout Social Pulse Survey of 307 marketers, 81% of respondents say influencer marketing is an essential piece of their social strategy. And this trend is likely to continue. Social listening can help you unearth relevant influencers to partner with.

Health 115

Health Manufacturing Thought Leadership Product 115

Sprout Social

FEBRUARY 8, 2023

But if you work in a technical or niche industry, it might seem like you don’t belong on social. No matter your industry, you can make waves on social media. Industry events and webinars make space for people to discuss trends, talk about controversies and tout the latest innovations in their industries.

Manufacturing 84

Manufacturing Transform Entertainment Law 84

Search Engine Land

MAY 22, 2024

When it comes to expertise, experience, authoritativeness and trustworthiness ( E-E-A-T ), SEOs have been eating up what Google’s been serving – that it’s not just about what you say (content); it’s about who’s saying it (content creator) and where (host website). Author E-E-A-T is real and it matters. Insta-E-E-A-T!

Manufacturing 96

Manufacturing Transform SEO PR 96

Sprout Social

MARCH 19, 2024

Sprout’s 2023 State of Social Media report confirms these advantages, with 9 out of 10 business leaders acknowledging the indispensable role of AI in enhancing market competitiveness, understanding customer preferences and driving innovation. As such, the insights can give you an in-depth view of the market, customers and competitors.

Transform 105

Transform Manufacturing Pharmaceutical Analytics 105

Rock Content

JUNE 26, 2023

As a full-service digital marketing agency, RivalMind launched in 2010 and offers a wide range of marketing services for small and medium-sized businesses across a number of specialized industries. To help meet its clients’ content creation needs, RivalMind began working with WriterAccess in 2017.

Product 71

Product Manufacturing Food Management 71