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Transforming content marketing lifecycles with AI

Martech

At the same time, we’re seeing new marketing tools emerge that focus more on AI to more deeply understand what people like, how they behave and how they interact with content. Tools for content marketing research and insights: Consensus AI, billed as “ChatGPT for Research.” Get MarTech! In your inbox.

Transform 122
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Reddit trends: A marketer’s guide to untapped potential

Sprout Social

Brands can use social listening for anonymous sentiment mining to elevate their market research. Topic Templates help brands focus their searches within one of five use cases: Brand Health Industry Insights Competitive Analysis Campaign Analysis Event Monitoring In the case of market insights, use the Industry Insights Topic Template.

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8 best brand monitoring software to grow your brand in 2025

Sprout Social

Beyond publishing, engagement and reporting solutions, Sprout’s Social Listening capabilities track conversations about your brand and industry, delivering valuable AI-powered business intelligence to drive strategic action. This data can inform and strengthen the brand connection in future campaigns.

Branding 104
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The latest in AI-powered marketing technology releases

Martech

Ahead of it were, in order, telephone salespersons, solicitors, psychologists, further education teaching professionals, market and street traders and assistants, legal professionals, credit controllers, HR admin roles, PR professionals, management consultants and business analysts, market research interviewers, and local government administration.

Transform 113
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How women in marketing can thrive in the age of AI

Martech

When we envision the jobs that AI will transform, marketing roles often come to the forefront. AI algorithms project that only around 18% of marketing managers will witness their roles being automated, yet the perception of AI’s encroachment into the marketing sphere is widespread. Market Researchers.

Transform 121
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Marketing Agency Matchmaking: What Clients Crave in Agency Partnerships

Set Up

A report by eMarketer shows that by 2025, Hispanic, African American, and Asian American consumers will lead the multicultural market, with buying power expected to reach $7 trillion in the United States. Regular updates, industry insights, and thoughtful recommendations can help build trust and strengthen the partnership.

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CMOs: What will you do to remove social team silos in 2024?

Sprout Social

Leading brands recognize social is a goldmine for consumer and industry insights; where else can you get unfiltered feedback from your target audience or see how trends take off in real time? Fast forward to today and it’s difficult to picture any serious organization operating without a social media strategy.

Transform 128