article thumbnail

Reddit trends: A marketer’s guide to untapped potential

Sprout Social

Gen Z and Millennial consumers routinely bypass traditional search engines to look for Reddit threads because they trust authentic communities over conversion tactics. It will be available in both the Left Bar under Archive Topics or the Industry Insights tile on the Listening home screen. Click Listening in the Left Bar.

Gen Z 125
article thumbnail

Best times to post on social media in the UK (2025)

Sprout Social

UK businesses are increasingly utilising the platform for content marketing, sharing industry insights and company culture as well as recruitment purposes. This Gen Z and Millennial user base relies on the network for entertainment, trend discovery and creative expression. With a substantial user base of 24.8

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Why we care about social media marketing: A guide for brands

Martech

For example, TikTok’s primary audience includes Gen Z and millennials, and it is suited to short, creative video content and building brand awareness. Facebook has a strong appeal to millennials too , but less so to Gen Z. These platforms appeal to a range of age groups and can serve different purposes.

article thumbnail

How to Harness B2B Influencer Marketing to Grow Your Brand

Hubspot Marketing

Who do they turn to for advice or industry insights? For example, if youre trying to meet millennial entrepreneurs, you may be better off collaborating with the Gary Vaynerchuks of the world over the Warren Buffets. What kind of content are they consuming?

article thumbnail

1 video, 47 uses: Maximizing your Instagram content

Sprout Social

As a professional network and learning tool, LinkedIn is a great home for thought leadership and industry insights. If your brand has a younger Gen Z and millennial audience, leveraging Snapchat for business could give your vertical video content another place to reach your target audience. Create a Live stream.

article thumbnail

100+ LinkedIn Statistics You Need to Know in 2024

SocialPilot

Millennials make up 20.4% 60% of LinkedIn users actively seek industry insights. Over 75% of LinkedIn users are based outside the United States. of LinkedIn users from the United States of America are males, while 47.9% are females. A Q3 2022 study revealed that 40% of internet users aged between 46-55 access LinkedIn.

article thumbnail

The 7 Most Effective Car Advertising Campaigns Of All Time

Bannerflow

The way they consume and interact with media is radically different to that of Boomers and even older Millennials. Not only do they have to keep pace with emerging trends, they have to keep pace with an emerging audience. Gen Z are the car drivers and buyers of the future.