Sprout Social

MAY 8, 2025

Gen Z and Millennial consumers routinely bypass traditional search engines to look for Reddit threads because they trust authentic communities over conversion tactics. It will be available in both the Left Bar under Archive Topics or the Industry Insights tile on the Listening home screen. Click Listening in the Left Bar.

Gen Z 126

Gen Z User-Generated Industry Insights Health 126

Sprout Social

MARCH 26, 2025

UK businesses are increasingly utilising the platform for content marketing, sharing industry insights and company culture as well as recruitment purposes. This Gen Z and Millennial user base relies on the network for entertainment, trend discovery and creative expression. With a substantial user base of 24.8

Entertainment 88

Entertainment Gen Z Millennials User-Generated 88

Martech

MAY 3, 2022

For example, TikTok’s primary audience includes Gen Z and millennials, and it is suited to short, creative video content and building brand awareness. Facebook has a strong appeal to millennials too , but less so to Gen Z. These platforms appeal to a range of age groups and can serve different purposes.

Social Media Marketing 144

Social Media Marketing Gen Z Branding Millennials 144

Hubspot Marketing

FEBRUARY 10, 2025

Who do they turn to for advice or industry insights? For example, if youre trying to meet millennial entrepreneurs, you may be better off collaborating with the Gary Vaynerchuks of the world over the Warren Buffets. What kind of content are they consuming?

Influencer Marketing 107

Influencer Marketing Branding B2C Marketing 107

Sprout Social

FEBRUARY 21, 2022

As a professional network and learning tool, LinkedIn is a great home for thought leadership and industry insights. If your brand has a younger Gen Z and millennial audience, leveraging Snapchat for business could give your vertical video content another place to reach your target audience. Create a Live stream.

Thought Leadership 145

Thought Leadership Gen Z Real Estate Education 145

SocialPilot

JANUARY 14, 2024

Millennials make up 20.4% 60% of LinkedIn users actively seek industry insights. Over 75% of LinkedIn users are based outside the United States. of LinkedIn users from the United States of America are males, while 47.9% are females. A Q3 2022 study revealed that 40% of internet users aged between 46-55 access LinkedIn.

User-Generated 105

User-Generated Millennials Promotion Industry Insights 105

Bannerflow

SEPTEMBER 7, 2021

The way they consume and interact with media is radically different to that of Boomers and even older Millennials. Not only do they have to keep pace with emerging trends, they have to keep pace with an emerging audience. Gen Z are the car drivers and buyers of the future.

Advertising 98

Advertising Advertisers Gen Z Millennials 98