Remove Industry Insights Remove Social Media Marketing Remove Whitepaper
article thumbnail

Best Strategies for B2B Social Media Marketing

Marketing Insider Group

We all know that consumers are using social media to interact, but the tool’s reach is far greater than that. B2B social media marketing builds connections between businesses through platforms like LinkedIn, Twitter, and Facebook, helping companies reach key decision-makers and industry influencers.

article thumbnail

B2C vs. B2B in Organic Social Media Marketing

Marketing Insider Group

Decision-makers prioritize content offering industry insights and results. Niche forums and specialized industry groups are also becoming increasingly important for fostering deeper discussions and targeted engagement. This includes whitepapers, webinars, and case studies delivered in an educational, expert tone.

B2C 57
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to Market a Manufacturing Company in 2024

Marketing Insider Group

Content Marketing Content marketing is another vital strategy. Creating valuable content like blogs, whitepapers, and case studies establishes your company as an industry expert. Social Media Marketing Social media marketing is equally important.

article thumbnail

The greatest hits: Repurposing your best content for social media

Sprout Social

When it comes to social content creation, it pays to work smarter, not harder. Instead of constantly coming up with new ideas, social marketers should look at what they already have and repurpose their top-performing blog posts, videos, reports, white papers and more. It’s a win-win.

article thumbnail

How to Create a B2B Social Media Strategy [Examples and Tools]

SocialPilot

Discuss pain points, individual motivations, preferred content formats (blogs, videos, whitepapers), and social media habits. Analyze Platform Behavior Use tools like LinkedIn Audience Insights, SocialPilot Analytics, or Google Analytics to see where your audience is most active and what type of content resonates.

article thumbnail

The greatest hits: Repurposing your best content for social media

Sprout Social

When it comes to social content creation, it pays to “work smarter, not harder.” Instead of constantly coming up with new ideas, social marketers should look at what they already have and repurpose their top-performing blog posts, videos, reports, white papers and more. It’s a win-win!

article thumbnail

4 Simple Steps to Great Community Management

Adobe Experience Cloud Blog

Listen to conversations around your brand and uncover the themes your audience talks about, where in the world your community is located, what social networks they prefer to use, who the most engaged members are and more. You should also be doing the same for your competitors as well as tracking wider industry keywords.