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9 stats social media marketers need to show their bosses ASAP

Sprout Social

Many social media marketers today find themselves at a challenging crossroads–social platforms are growing increasingly complex, with more features, formats and content types, and audiences’ expectations for social content are developing alongside these platforms. Social media marketing challenges.

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5 Hacks to Boost Your B2B Company’s Organic Social Media Reach

Marketing Insider Group

Knowing this, it’s important not to take a universal approach to social media marketing. This resource, The Elite B2B Social Media Marketing Manual , breaks down everything you need to know from establishing your brand voice on social media to creating right-fit content for each platform.

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Video ad spend expected to rise 16%, surpassing linear TV this year

Martech

“Among the largest ad spenders, CTV (69%) and social video (70%) are considered ‘must buys’ because of their ability to deliver both scale for branding at the top of the funnel and performance outcomes at the bottom of the funnel,” said Chris Bruderle, VP, industry insights and content strategy, IAB, in a release.

Retail 112
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From Zero to Hero: A Beginner’s Guide to Making Money as a Blogger

Jeff Bullas

It helps you to establish yourself as a thought leader: By discussing the latest trends and industry insights, you will be able to establish yourself as someone who is at the forefront of your field. So my blog monetization included speaking gigs, consulting contracts, workshops, influencer marketing campaigns and more.

Fashion 230
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LinkedIn SEO: How to Optimize Your Account in 2024

Buffer Marketing

Social media search is growing. Google search results are increasingly filled with results from social platforms. According to this study , 87 percent of social media marketers say social search is vital to their strategy.

SEO 125
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What We Didn’t Expect from Our 2022 Content Performance Report

Digital Marketer

The #1 Mistake Most Marketers Make When Running Paid Ads 5 Mistakes That Are Limiting Your YouTube Subscription Numbers Social Media Articles: Several article titles focus on social media marketing, such as tips for winning big on social media. It’s Over… Machine Learning Won.

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7 Effective B2B Digital Marketing Strategies

Sachs Marketing Group

Without a well-crafted digital marketing strategy, B2B companies risk falling behind their competitors, wasting resources on ineffective campaigns, and missing opportunities to connect with potential clients. Tap into social media marketing Social media marketing has taken the world of B2B marketing by storm.