Remove Industry Insights Remove Thought Leadership Remove User-Generated
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How to Create a B2B Social Media Strategy [Examples and Tools]

SocialPilot

Unlike B2C (business-to-consumer) strategies, which often focus on driving emotional purchases, B2B strategies prioritize building long-term relationships, establishing authority, and generating leads from decision-makers like CEOs, managers, and teams. Its ideal for sharing thought leadership, case studies, and industry insights.

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The greatest hits: Repurposing your best content for social media

Sprout Social

With this in mind, we create new articles inspired by data from the Index to dive deeper into those industry insights. According to Sprout Social’s 2024 Social Media Content Strategy Report , social media users connect and consume content differently across social platforms.

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What Is a Social Media Content Creator and When to Hire One

SocialPilot

Unlike casual users or influencers, content creators are brought into a business to strategically support marketing objectives, increase engagement, build community, promote products, or drive conversions. Ideal for: Thought leadership, promo campaigns, conversational captions, threads. Campaign planning and audience targeting.

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Your 2025 Social Media Checklist: Start the Year Strong

Buffer Marketing

If short-form videos generate the most engagement, prioritize them. 📚  How I Designed a LinkedIn Thought Leadership Content Creation System 📚 Ask Buffer: How Can You Batch Content for Social Media? What content drove the most website clicks, inquiries, or sales?

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A powerful employee advocacy example in action: How Sprout uses EA to amplify our brand

Sprout Social

Allow your current employees to expand your candidate search and generate interest in working for your company. They must also balance mitigating potential risks from employee-generated content with amplifying the experiences of internal voices. Some 86% of marketing leaders anticipate hiring at least two new team members in 2025.

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From Clicks to Conversions: How to Optimize Your Email Funnel

Litmus

Share informative and engaging content, such as how-to guides, reports, blog posts, video tutorials, expert interviews, podcasts, or industry insights, that resonate with subscriber’s interests and needs. SurveyMonkey, for example, sends users an anniversary email when they reach their first year with the platform.

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8 Content Types to Curate For Your Brand Awareness

Scoop.it!

billion users worldwide, making it one of the most reliable mediums to reach out to the intended audience and generate awareness. It’s best suited for content curation , as your posts can encompass information from relevant sources, industry insights, and statistics that can help educate your target audience.

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