Industry Insights Thought Leadership User-Generated 
SocialPilot
JANUARY 27, 2025
Unlike B2C (business-to-consumer) strategies, which often focus on driving emotional purchases, B2B strategies prioritize building long-term relationships, establishing authority, and generating leads from decision-makers like CEOs, managers, and teams. Its ideal for sharing thought leadership, case studies, and industry insights.
Sprout Social
NOVEMBER 4, 2024
With this in mind, we create new articles inspired by data from the Index to dive deeper into those industry insights. According to Sprout Social’s 2024 Social Media Content Strategy Report , social media users connect and consume content differently across social platforms.
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SocialPilot
MAY 27, 2025
Unlike casual users or influencers, content creators are brought into a business to strategically support marketing objectives, increase engagement, build community, promote products, or drive conversions. Ideal for: Thought leadership, promo campaigns, conversational captions, threads. Campaign planning and audience targeting.
Buffer Marketing
JANUARY 30, 2025
If short-form videos generate the most engagement, prioritize them. 📚 How I Designed a LinkedIn Thought Leadership Content Creation System 📚 Ask Buffer: How Can You Batch Content for Social Media? What content drove the most website clicks, inquiries, or sales?
SocialPilot
JUNE 18, 2025
Generate Quality Leads — Without Relying on Paid Ads Lead generation on social media is about attracting potential customers and guiding them into your sales funnel. While ads can help, many businesses generate quality leads organically with the right content, timing, and engagement from social media.
Hootsuite
OCTOBER 30, 2024
LinkedIn, X, and Facebook are ideal for sharing articles, blog posts, and thought leadership content. Educational content A Statista survey found that 41% of Instagram users want informative content on the app. Entertaining content Fifty percent of Instagram users crave funny content : don’t let them down! Be proactive.
Sprout Social
FEBRUARY 10, 2025
Allow your current employees to expand your candidate search and generate interest in working for your company. They must also balance mitigating potential risks from employee-generated content with amplifying the experiences of internal voices. Some 86% of marketing leaders anticipate hiring at least two new team members in 2025.
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