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Top 9 Influencer Marketing Case Studies You Can’t Miss

SocialPilot

It is an extremely competitive and ever-evolving industry where new features, tools, and software are born every day to take their place in the market. In this market, the insights derived from influencer marketing case studies become invaluable. As per the data from Stastica, the SaaS market will reach $374.50

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What Is Demand Generation? [FAQs]

Hubspot Marketing

If you ask 10 different B2B marketers what "demand generation" means, you’ll get 10 different answers. Unfortunately, there are a lot of misconceptions about demand generation in B2B marketing. You’ll get an updated definition of demand generation, along with the components of a successful demand generation strategy.

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Which Social Media Channels See the Most ROI? [New Data + Expert Tips]

Hubspot Marketing

Instagram Recently surpassing two billion monthly active users, Instagram lands the top spot for ROI. Instagram offers marketers the ability to increase reach and boost sales from non-organic content, such as Instagram Ads and branded content. However, it also shines when it comes to generating ROI from organic content.

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How 3 brands use a Tagging strategy for marketing to get better insights, faster

Sprout Social

According to a Q3 2023 Sprout pulse survey of 307 US-based social marketers, 47% of respondents said their main challenge with influencer marketing is measuring the effectiveness of campaigns. One of their stand-out use cases is how they use their Tagging strategy for marketing campaign reporting.

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How to Make Money on Instagram in 2024

Buffer Marketing

Sponsored content — also known as influencer marketing — is a cornerstone of Instagram monetization — influencers and creators get the financial benefits of working with brands, and brands get access to highly engaged followers.

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What Is Twitch? How Do Brands Use It?

Hubspot Marketing

The streaming platform gave me a larger community to connect with because of the chat section in each broadcast, where users can comment on the content they're seeing. It allows users to watch content they're interested in on a platform that supports long-form, live broadcasts. And, of those users, 80% are teen males.

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Digital Marketing Trends for 2023

Spiralytics

Marketing has always been about reaching your target audience at the right time and place. billion internet users worldwide as of January 2023, you need to connect with your audience online, where they’re already spending time. This is where digital marketing comes into play. Global influencer marketing was valued at $16.4