Martech

JANUARY 9, 2024

They’re embracing the demand for relatable content, the power of niche audiences and the unignorable effectiveness of influencer partnerships. Long-term partnerships where influencers regularly promote a brand. Affiliate marketing. Creators earn commissions for sales generated through their unique links. Product reviews.

Branding 138

Branding Logistics Influencer Marketing Affiliate Marketing 138

Neil Patel

DECEMBER 15, 2021

Well, it’s possible, if you give performance-based marketing a shot. Let me break down how it works so you can decide if it’s a viable way to run your next digital marketing campaign. What Is Performance-Based Marketing? Performance marketing is essentially “results-based” marketing.

Marketing 134

Marketing Marketers Performance Marketing Digital Marketing 134

Hubspot Marketing

MARCH 19, 2024

When done right, short-form content is quick but concise, enabling fast-paced web users to quickly get most of the information they need. And, if a short-form video doesn't pack all the information a person needs to convert, it usually forces marketers to point out the most important facts that will make viewers eager to learn more.

Thought Leadership 105

Thought Leadership B2C Marketing Marketers 105

Hubspot Marketing

DECEMBER 13, 2023

16 Top Inbound Marketing Agencies Inbound marketing agencies help businesses position themselves as experts with helpful content that makes it easy for customers to find them. By tailoring content to buyer needs, companies using inbound strategies can harness the power of the know-like-trust factor to generate sales over time.

Inbound Marketing 103

Inbound Marketing PR Manufacturing Marketing 103

Martech

MARCH 9, 2023

At the heart of significant marketing trends is data Look at the trends that have occupied marketers’ attention over the last three years: 2021: The rise of Apple’s Mail Privacy Protection feature , which masked user activity data. Marketers panicked at the thought of losing open rates.

Email Marketing 120

Email Marketing eCommerce Analytics Traditional Marketing 120

Kevin Indig

FEBRUARY 27, 2023

Marketing In his outstanding book “Everybody Lies”, Seth Stephens-Davidowitz tells the story of the Facebook news feed: When Facebook introduced the news feed, users flipped out. In August, users viewed 12 billion pages on the service. ”) Engagement almost doubled through News Feed. Often around 6 months.

SEO 65

SEO User-Generated eCommerce Influencer Marketing 65

Welcome Software

MARCH 11, 2022

Without a content marketing goal (and strategies to help you achieve that goal) you’ll essentially be flying blind with your content. For many businesses, content marketing goals include one or more of the following: Drive organic traffic to your website. Generate sales and revenue. What are you hoping to achieve?

Management 52

Management Gen Z Whitepaper Content Marketing 52

Sprout Social

DECEMBER 12, 2023

Balance brand and performance marketing Today’s uncertain economic climate is leading some brands to pull back on their brand marketing investments. But a laser focus on performance marketing can hurt your business long-term and impair future growth.

Influencer Marketing 145

Influencer Marketing Customer loyalty Transform Marketing 145

Hootsuite

OCTOBER 2, 2024

A good guide to freelancer rates in 2024 can be found on the Editorial Freelancers Association website: Graphic design: $47.50–$85/hr Copywriting: $62.50–$100/hr Copy editing: $50–60/hr Translation: $50–70/hr Influencer marketing Working with influencers (aka content creators) is an easy way to expand the reach of your social media campaigns.

B2C 114

B2C CMO Copywriting Analytics 114

Hubspot Marketing

NOVEMBER 25, 2024

I spoke to Lia Haberman , who founded and writes the successful ICYMI newsletter and teaches social media marketing and influencer marketing at UCLA. She says that “the difference between email marketing and [B2B] newsletters is really a difference between performance marketing and content marketing.”

Promotion 91

Promotion Branding Thought Leadership Marketers 91