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5 Black Friday trends marketers can act on this holiday season

Martech

Consumers are looking to spend, and it’s not too late for marketers to act. Black Friday continues to be relevant for shoppers Significant promotional periods earlier in the year have influenced gift-shoppers. How are holiday shoppers processing this change in the calendar? A survey of U.S.

Shoppers 114
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Celebrity influencers are a turnoff for some consumers

Martech

Influencer marketing is booming across social channels, with the value of the industry expected to surpass $20 billion in 2023 and over 80% of marketers attesting to its effectiveness. Those statistics come from an Influencer Marketing Hub report. “An influencer endorsement is a double-edged sword.

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Stats roundup: How social media marketing has changed after Covid-19

Econsultancy

These figures highlight the potential risk associated with purchasing from lesser-known retailers that advertise on social media. A July 2021 survey found 7% of marketers plan to increase their budget for TikTok influencer marketing campaigns. Social Quarterly: Q4 2021.

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Where do Shoppers Research Products? We Asked 300 Consumers [New Research]

Hubspot Marketing

For years, Instagram's visual layout has made it a hot spot for influencer marketing. Influencers regularly post sponsored photos and videos about their experiences with products. Like YouTube, these influencers also regularly publish video posts or Stories that present tutorials, reviews, and unboxings related to a product.

Shoppers 126
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Search, social and retail: The future of digital brand experiences

Search Engine Land

Retail media , a thriving high-margin channel, targets consumers during purchase decisions, online and offline, offering brands opportunities to influence decisions at the point of sale. ” As a strong proponent of “search everywhere,” it’s essential to recognize social search.

Retail 104
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Why we care about B2C marketing: A guide for marketers

Martech

Then you’ve seen social media marketing. One trend we’re seeing is the continued rise of influencer marketing , where brands use individuals with large social media followings to promote their products. Or perhaps a post from a brand linking back to its online store?

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Social Commerce and Accessibility Marketing Trends

Calvyn Lee Blog

Let’s take a look: Social Commerce Marketing Trends Marketers kicked 2022 off with high hopes for social commerce that were dampened by skepticism and slow starts as the year went on.