Hootsuite

AUGUST 15, 2022

Suburban shoppers and tourists would flock to the city before the infamous Army-Navy football game. During this time, sales were attributed to 47 million unique shoppers who made a purchase from a Shopify merchant. Take a look below at these 19 fool-proof Black Friday marketing strategies. Later, retailers adopted Black Friday.

Marketing Strategy 102

Marketing Strategy Shoppers eCommerce Retail 102

Neil Patel

NOVEMBER 16, 2021

Today, we will discuss what makes the Automotive Inventory Ad such a powerful dealership marketing tool and how you can implement one properly. Essentially, Automotive Inventory Ads leverage user engagement and show ads to in-market shoppers. Take some time to compare your top competitors and determine how their shoppers behave.

Shoppers 122

Shoppers Key Performance Indicator Promotion Analytics 122

Martech

SEPTEMBER 8, 2023

Despite this, more shoppers said they prefer to make holiday purchases from small, local businesses (58%) than online-only ones (55%), according to the survey by Bazaarvoice. Customer preferences are everything in marketing but sometimes they are contradictory. It’s social media for the deals. Why we care.

Shoppers 127

Shoppers Food Health Place 127

Martech

OCTOBER 31, 2023

Shoppers intend to keep the holidays going after the season, at least those on TikTok. The video platform is also more accessible to marketers through such recent integrations as the one with HubSpot. More than half of TikTok shoppers will be interested in technology and games. Why we care. TikTok’s U.S.

Gen Z 117

Gen Z Shoppers Food Marketing Plan 117

Hubspot Marketing

APRIL 3, 2023

More than ever, social media marketers are more likely to impact consumer behavior by sharing content that builds interest and trust through these channels. Social shoppers also say Instagram and Facebook have the best in-app shopping experience.

Shoppers 137

Shoppers User-Generated Entertainment Social Media Marketing 137

Businesses Grow

JANUARY 17, 2024

” So … I’m not a shopper. But I do love studying the marketing behind shopping trends, and there is something going on right now that is blowing my mind. Low prices have always had a place in the value shopper’s heart, but there is something more going on here.

eCommerce 113

eCommerce Fashion Shoppers Retail 113

Unbounce

JUNE 28, 2022

They’re making a purchase from your post right then and there in their favorite social media app. What is social commerce (and why is it different from ecommerce)? People sometimes get ecommerce and social commerce mixed up because both are related to social media marketing. Source: Target/Instagram.

eCommerce 144

eCommerce Shoppers Retail Customer Journey 144

Hootsuite

FEBRUARY 9, 2023

Sales potential: 72% of shoppers are more likely to buy a product when offered in their preferred language. If a shopper gives the AI chatbot a few prompts, like “I’m looking for blue suede shoes,” the chatbot can navigate your catalogs and find the product for them. Are shoppers often buying two products together?

Customer 99

Customer Shoppers Shipping Communications 99

Martech

NOVEMBER 11, 2022

Then you’ve seen social media marketing. One trend we’re seeing is the continued rise of influencer marketing , where brands use individuals with large social media followings to promote their products. Or perhaps a post from a brand linking back to its online store?

B2C 117

B2C eCommerce Retail Shoppers 117

Martech

DECEMBER 28, 2021

Marketers will adapt their e-commerce strategies to be more personalized, simplify their customer data and marketing stack, incorporate shoppable ads and even retrain their in-store associates to better accommodate digital-first shoppers. Simplified stack. The future of e-commerce will be driven by personalization.

Retail 138

Retail Shoppers eCommerce Manufacturing 138

Neil Patel

NOVEMBER 4, 2020

Neil Patel Digital – Best for Store & Product Content Marketing Thrive Agency – Best for Amazon PPC Vertical Rail – Best for Amazon Account Management Voice SEO – Best for Amazon Echo and Voice Search Optimization Voy Media – Best for Amazon Social Media Marketing.

Shoppers 139

Shoppers Transform Marketing Marketers 139

Martech

JULY 26, 2022

A successful holiday marketing strategy should include multiple activations and begin months in advance. Eighty percent of shoppers said they plan more “mini moments” throughout these holidays, creating new ways to celebrate, according to a study of consumers and successful marketing campaigns by visual discovery platform Pinterest.

Shoppers 105

Shoppers Retail Digital Marketing Promotion 105

Martech

MAY 12, 2022

Digital consumers on social media are looking to buy, a new survey of over 7,000 global shoppers conducted by user-generated content company Bazaarvoice has found, suggesting the steps social platforms are taking to make products more shoppable to fit pandemic-era digital behaviors are working. Buy here now. Why we care.

Shoppers 100

Shoppers User-Generated Digital Marketing Management 100

Martech

OCTOBER 24, 2023

Seventy percent say they’re going to directly message a brand, and 63% said they’re more likely to contact a brand on social during the holidays than at other times throughout the year. Communicating with shoppers over the channels they prefer is an important part of customer experience and the customer journey. Why we care.

Branding 125

Branding Customer Journey Shoppers Customer 125

Martech

DECEMBER 20, 2023

Although it might attract a younger audience to a brand, it can actively discourage other, higher value shoppers,” said Storyblok VP of marketing Thomas Peham in a release. This matters because there is data suggesting that the value of customers also grows with age. “An influencer endorsement is a double-edged sword.

Shoppers 111

Shoppers Influencer Marketing Branding Customer 111

Neil Patel

APRIL 1, 2021

Whether or not you want to pursue social commerce for your business, you should still be investing in social media marketing. Social channels can help boost your visibility, increase website traffic, generate leads, and help you engage with your customers. Create a Social Media Strategy for Your E-Commerce Company.

Shoppers 145

Shoppers User-Generated Social Media Marketing Advertising 145

Hubspot Marketing

AUGUST 15, 2022

That’s the bold claim we made after running our survey of 500+ Instagram marketers earlier this year -- but Instagram recently announced a big change confirming our theory. In July, Instagram revealed that the app will let shoppers place and track orders directly in their DMs. What Instagram's DM Shopping Feature Looks Like.

Gen Z 98

Gen Z Millennials Shoppers Retail 98

Search Engine Land

NOVEMBER 1, 2023

Retail media , a thriving high-margin channel, targets consumers during purchase decisions, online and offline, offering brands opportunities to influence decisions at the point of sale. ” As a strong proponent of “search everywhere,” it’s essential to recognize social search.

Retail 106

Retail Branding User-Generated SEO 106

Martech

NOVEMBER 13, 2023

Shoppers in the U.S. Meta has rolled out a new feature simplifying the conversion process for Amazon sellers. can now link their Facebook and Instagram accounts to Amazon, enabling them to buy products advertised in their feeds without having to leave the mobile apps. Why we care.

Advertising 108

Advertising Advertisers Retail Shoppers 108

Martech

JANUARY 26, 2022

Today, Snapchat announced it is launching a catalog-powered tool, Shopping Lenses, adding to the augmented reality experience that is already used by social commerce shoppers more than 6 billion times per day on the social platform. Real-time updates for the customer experience also mean real-time analytics for marketers.

Transform 104

Transform Shoppers Shipping Fashion 104

Martech

MARCH 13, 2024

Additionally, all global advertisers can now provide more engaging product information to shoppers through dynamic and personalized videos, as shown in the image below: Hero images in catalog ads. Advertisers can now include branded videos or customer demonstrations instead of static images.

Shoppers 80

Shoppers Advertising Advertisers eCommerce 80

Calvyn Lee Blog

JANUARY 28, 2023

Let’s take a look: Social Commerce Marketing Trends Marketers kicked 2022 off with high hopes for social commerce that were dampened by skepticism and slow starts as the year went on.

Market Trends 130

Market Trends Gen Z PR Shoppers 130

Hootsuite

OCTOBER 27, 2022

One survey of online millennial shoppers found almost half (47%) used a voice assistant to make a purchase. Marketers should think of common questions or orders from customers. Source: Survey of 1038 online shoppers. People use social messaging apps more than social media. Messaging apps. See it in action.

Branding 99

Branding eCommerce Shoppers Millennials 99

Martech

DECEMBER 9, 2022

billion global shoppers in more than 60 countries powered by Commerce Cloud, as well as Marketing Cloud and Service Cloud data from retailers. Over the course of 2020, we saw a 40% increase in net new digital shoppers according to our Shopping Index. Cyber Week saw a record-breaking $281 billion in global online sales.

Retail 116

Retail eCommerce Shoppers Communications 116

Adobe Experience Cloud Blog

FEBRUARY 12, 2018

Simply put, social media engagement measures the number of likes, shares, and comments that your social updates receive. As a social media marketer, I believe that engagement should be the #1 focus-area, for many reasons. How far does your content really go in terms of viewership? Conversions.

Social Media Marketing 134

Social Media Marketing Thought Leadership Shoppers Marketing 134

Martech

DECEMBER 10, 2021

Add to that the 2021 statistic that the average person spends well over two hours a day on social media and the obvious conclusion is that that’s where brands need to meet them. The post Brand familiarity drives social commerce appeared first on MarTech.

Branding 115

Branding Shoppers Place Management 115

Hootsuite

FEBRUARY 14, 2023

Shoppers will get the same brand experience and support whether they’re on your site or your social media accounts. Engage with shoppers on social media and turn customer conversations into sales with Heyday, our dedicated conversational AI chatbot for social commerce retailers. See it in action.

Retail 139

Retail eCommerce Shoppers Customer Journey 139

Sachs Marketing Group

NOVEMBER 16, 2022

This is critical because it helps provide insight regarding where you should spend your marketing budget. For example, you might find that email marketing provides better results than social media marketing around this time. That means you’ll need to be ready – and so should your customers. .

Customer 97

Customer Retail Food Marketing 97

Hootsuite

OCTOBER 25, 2021

How can you take advantage of the latest social media boom of more people and more money to go around online? Here’s your roadmap to social success (for your business, anyway). Step 1: Create a social media marketing strategy. Crafting a social media marketing plan doesn’t need to be complicated.

Promotion 142

Promotion Gen Z Social Media Marketing Fashion 142

TechWyse

FEBRUARY 28, 2023

From Super Bowl LVII ads to Valentine’s Day marketing campaigns, here’s what happened this month in marketing. How Social Media Marketing for Super Bowl LVII Performed Against Traditional Ads Source: Shutterstock Regardless of whether you’re an avid sports fan or not, the Super Bowl has something for everyone to enjoy.

Retail 52

Retail Social Media Marketing Email Marketing User-Generated 52

Martech

FEBRUARY 6, 2024

Here’s Winterberry: “Its about reaching the connected, omnichannel shopper wherever they are. 15BB a year is shifting into commerce media networks (not just grocery!) Brands seek to optimize trade promotion investments both on-platform (digital and in-store) as well as off-platform (open-web and social).”

Transform 115

Transform Whitepaper Direct Mail Marketing 115

Hootsuite

MARCH 2, 2023

Source: Heyday Engage with shoppers on social media and turn customer conversations into sales with Heyday, our dedicated conversational AI chatbot for social commerce retailers. Free Demo The post How to Automate DMs on Social Media appeared first on Social Media Marketing & Management Dashboard.

Analytics 131

Analytics Shoppers Communications Shipping 131

Martech

JANUARY 23, 2024

Loyalty program for book shoppers The more customers shop with ThriftBooks, the better the company can tailor emails and recommendations. “With the rise of large language models, we’re looking to integrate more insights into the data we have already,” said Hagen. With the scale of our business, we have a lot of great insights already.

eCommerce 114

eCommerce Price Shoppers Customer 114

Hubspot Marketing

APRIL 5, 2024

This means shoppers have to take extra precautions when buying from a business on TikTok because there's a chance the items may not be as advertised or could be of shoddy quality. The opposite is true for TikTok Live Shopping. A fashion content creator who goes by Yves Saint Laurel voiced her concern in a recent TikTok.

Gen Z 96

Gen Z Millennials Entertainment Manufacturing 96

Hootsuite

OCTOBER 20, 2022

As a result, 58% of surveyed retail shoppers in North America say they have used in-store self-checkout. Engage with shoppers on your website or social media and turn customer conversations into sales with Heyday, our dedicated conversational AI tools for social commerce retailers. say they use it exclusively.

Retail 105

Retail Shipping eCommerce Law 105

Hubspot Marketing

MARCH 8, 2021

Do Consumers Actually Buy Products on Social Media? There are now more ways than ever to buy products on social media. But, since some social media shopping tools are still rather new to shoppers and brands, you might think consumers have barely used them yet. If so which one(s)?"

Gen Z 144

Gen Z eCommerce Shoppers Millennials 144

Girl Power Marketing

DECEMBER 9, 2020

Social responsibility is something many consumers now expect their favorite brands to adopt, and beyond 2020 this will become even more commonplace. Ecommerce Marketing. With many shoppers still uncomfortable going into stores due to COVID concerns, it makes sense that ecommerce shopping has significantly increased in 2020.

eCommerce 52

eCommerce Shoppers Social Media Marketing Food 52