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Planting seeds and building trust in a world of overnight wins

Martech

As its roots deepen, the tree finds its place, becoming a trusted and stable part of the ecosystem. Resilience and reinvention: Miguel Hill’s career transition During the pandemic, I coached Miguel Hill, an independent insurance professional with a background in information technology. Each season, the tree matures.

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Overcoming the IT/OT disconnect

SmartBrief - Marketing

From a traditional information technology perspective, the term critical infrastructure implies what I call the tech trifecta: Cloud, data center and on-premise. A worker monitoring the scene remotely via a well-placed network camera saw what was happening and used their computer to stop the escalator remotely.

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Podcasts now a top channel for B2B marketing

Martech

Second place went to industry-specific newspapers (39%), according to the study by Sapio Research, a market research firm. That same survey found 39% of Information Technology companies plan to leverage podcast advertising in 2022. National newspapers (36%) and virtual industry events (35%) came next.

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7 of the Best Cities for Minority Entrepreneurs

Hubspot Marketing

Although people of color make up 64% of the area’s population, they still face inequities that continue to take place in the rest of the country. Charlotte, NC The “Queen City” made it to the list because studies have crowned it as a place that offers many opportunities for minority entrepreneurs.

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Going beyond cookie consent: 3 strategies to achieve data compliance

Martech

A DSAR has the potential to touch sales, marketing, information technology and many more departments before landing in the compliance team’s queue. This legislative standstill has placed brands around the world in a complex situation as they work to define their marketing and compliance strategies for the new year.

Law
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4 Ways to Elevate Your Marketing with Great Content

Adobe Experience Cloud Blog

Effective marketing utilizes a cross-channel approach, placing personalized content and seamless messaging at the forefront. A story, feeling, informative technology? Paired with video, we can create compelling content experiences on a variety of channels and glean unique insights from each. There should be no strings attached.

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What impact will AI really have on white-collar jobs?

SmartBrief - Marketing

As cloud servers take the place of on-site network servers, there’s so much more operational work to tailor and maintain those cloud-based services. It might not look the same as it does now or be completely different, but there will always be a place for creative, persuasive minds. What does the future hold?