Martech

MARCH 26, 2024

Their ability to assess and analyze vast data sets lets them provide critical insights into customer behaviors, market trends and the overall effectiveness of marketing strategies. This allows them to push organizations’ strategies toward more data-driven and customer-centric approaches.

Transform 90

Transform Customer Customer Acquisition Finance 90

Hootsuite

MARCH 23, 2022

Check out Snapchat Insights, a built-in analytics tool that gives you powerful information that shows how strong your Snapchat performance is. Bonus: Download a free guide that reveals the steps to create custom Snapchat geofilters and lenses, plus tips on how to use them to promote your business. What is Snapchat Insights?

Analytics 144

Analytics Social Media Marketing Promotion Fashion 144

Search Engine Land

NOVEMBER 1, 2023

Insights from the article: A linkable asset is a well-positioned asset owned by the company that can be either people, processes or technology. The primary goal is to create a compelling story around the asset that encourages sharing and linking. The study is the asset, but Miles Anderson tells the asset’s story in his byline.

PR 123

PR Digital Marketing SEO User-Generated 123

Buffer Marketing

FEBRUARY 15, 2024

Instagram Stories have completely changed how creators and brands use Instagram. From offering your followers a sneak peek behind the scenes to using the huge variety of fun stickers available in this part of the app to generate engagement, Stories are super fun and versatile.   The best part about Stories?

Social Media Marketing 115

Social Media Marketing Analytics Place Price 115

Hubspot Marketing

JANUARY 4, 2024

A buyer persona, also called a customer persona, is a fictional profile of your ideal customer designed with on-the-ground market research. It's important to conduct thorough audience research and build multiple buyer personas, each representing one segment of your overall target customers. With detailed buyer personas.

Analytics 118

Analytics Copywriting Communications Market Research 118

Hubspot Marketing

FEBRUARY 23, 2024

Knowing the customer, assessing user preferences, and knowing what to measure drive our field. How can you measure your customer experience? How has your customer experience changed over time? How can you measure your customer experience? You get a better idea of what your customers like and dislike. Churn rate.

Direct Mail 97

Direct Mail Marketing Marketers Transform 97

Businesses Grow

MAY 27, 2024

Sara Wilson and I are both obsessed with a similar professional passion: Cutting through all obstacles to reach our customers. I can argue that this is the most difficult time in history to break through and reach customers — by far. Sara believes that communities are now the primary online gathering place for customers.

Customer 67

Customer Email Marketing Place Branding 67

Hubspot Marketing

DECEMBER 4, 2023

Just slap together a photo and a couple of posts and expect the leads and customers to roll in, right? If you’re not creating a Facebook Page with a comprehensive strategy to get noticed, Liked, and engaged, the chances of generating leads and customers from it are slim. It should be easy enough, right? Add an action button.

Gen Z 124

Gen Z User-Generated Millennials B2C 124

Search Engine Land

MARCH 1, 2024

Identifying your brand’s core themes Your content pillar’s will often be a mix of areas of expertise alongside the values of the business and more personal insight. Animal welfare Sharing insights on the agency’s fundraising activity and pet-friendly working environment.

Branding 116

Branding Entertainment SEO Education 116

Businesses Grow

APRIL 8, 2024

The AI will likely be able to test the creative in real or synthetic customer focus groups for predicting results and optimizing. The company partnered with trusted outdoor guides to tell the story of Yeti and drive sales of its premium ice cooler. How many of these success stories could have been eliminated by AI?

Non-Profit 82

Non-Profit Law Transform Marketing 82

Hubspot Marketing

DECEMBER 21, 2022

You may have a great product or service, but without understanding your target customers, you might as well just market to the void. By creating buyer personas, you will gain clarity on who you’re marketing to and reach your ideal customers. A buyer persona details your ideal customer and maps out their story.

User-Generated 120

User-Generated Education CRM Market Research 120

Hootsuite

FEBRUARY 5, 2024

Actionable insights to help you grow faster. With a strong understanding of Instagram analytics, you can build reports that really tell a story. Instagram Stories metrics Story engagement rate: Number of engagements as a percentage of followers or reach. Next to Account insights , tap See all. Clear data.

Analytics 98

Analytics Social Media Marketing Management Promotion 98

Search Engine Land

DECEMBER 6, 2023

Improving information architecture An internal linking structure optimized for the customer’s buying journey and search behaviors captures top- and mid-funnel search traffic. Adaptive navigation AI can improve the website’s navigation when used to analyze how customers browse and search.

SEO 129

SEO User-Generated Transform Market Trends 129

Search Engine Land

APRIL 26, 2024

One possible escape route is product-led SEO , which focuses your strategy on your customers’ needs, pains and desires. This article will help you transition from a keyword-focused to a customer-centric SEO strategy, offering practical tips for integrating both approaches effectively. There are many ways to do this. See terms.

Product 105

Product SEO Gen Z Transform 105

Spiralytics

MAY 30, 2024

These platforms enable marketers to reach their target audiences with ease, which means that they are perfect for running ads, engaging with customers, and forming a community around your brand. Discussions keep you in the loop with your customers. Think of these as instant messaging buddies for your business.

Entertainment 52

Entertainment Fashion User-Generated Social Media Marketing 52

Sprout Social

FEBRUARY 1, 2024

Most marketing professionals constantly grapple with two questions: What do our customers actually want and how can we turn them into our biggest champions? The risk isn’t just a misalignment with customer expectations but also the missed opportunity to cultivate brand loyalty and advocacy. Here’s how.

Customer 103

Customer Transform Communications Promotion 103

Hubspot Marketing

MARCH 23, 2023

Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team. Microsoft (@Microsoft) March 22, 2023 Users can type a brief image description into the chat window on Bing or upon clicking the Image Creator icon within Microsoft Edge to get custom images generated by OpenAI’s DALL-E.

User-Generated 136

User-Generated Marketing Marketers Product 136

Sprout Social

OCTOBER 18, 2023

Social insights that give you a glimpse into the minds of your audience are often the hardest to access by traditional means. Insights like how audiences feel, an overall response to your brand’s events or campaign, your competitor performance—these are all critical findings that require digging deeper than surface level.

Health 116

Health Manufacturing Thought Leadership Product 116

Lynton Web

MARCH 7, 2024

HubSpot comes with several default reports to analyze your lead and customer data so you can make informed business decisions. They’re all valuable, but sometimes custom reporting within HubSpot reporting may offer more value and help propel your business forward. Let’s dig in.

Customer Acquisition 104

Customer Acquisition User-Generated Analytics Customer Journey 104

Businesses Grow

MAY 20, 2024

.” But before I reveal this important word, will you allow me to tell you a little story that illustrates my point? A new competitor on the West Coast stunned my customer by taking nearly all of the lucrative California customer business—about one-third of the total market—in just a year. Of course you will. Is it cozy?)

Shipping 118

Shipping Non-Profit Price Marketing 118

Sprout Social

JUNE 28, 2023

Anyone with an Instagram Business account can use the network’s in-app reporting feature, Instagram Insights. This guide will show you how to access and use Instagram Insights to analyze your data. What is Instagram Insights? Using Instagram Insights for performance analysis What is Instagram Insights?

Analytics 97

Analytics Branding Marketing Strategy Management 97

Sachs Marketing Group

MARCH 17, 2023

It offers unparalleled opportunities to reach potential customers, increase brand awareness, and foster lasting relationships. Identify the target audience : Determine the ideal customers’ demographics, psychographics, and behavioral characteristics. That’s where our proven tactics come in.

Social Media Marketing 111

Social Media Marketing Marketing Strategy User-Generated Marketing 111

Adobe Experience Cloud Blog

JULY 9, 2020

AI and machine learning make it possible to gather, analyze, and interpret data into actionable insights at inhuman speed. Quick, clear, and compelling data visualization allows you to present large amounts of complex information as a powerful story for any audience. . Now you need to find the stories within the data.

Transform 174

Transform Thought Leadership Analytics Communications 174

Search Engine Land

OCTOBER 30, 2023

We may not directly build the product, deal with angry customer phone calls, or be out in the field selling. We might even be at an agency, an additional level removed from the shop floor or direct interactions with the target customer. Insert meaningful insights into your landing pages or ad creative?

SEO 97

SEO Communications Customer Product 97

Buffer Marketing

DECEMBER 14, 2023

Why this works : By highlighting key campaigns and explaining their effectiveness, they provide valuable insights and learnings for her audience. This can help to attract potential employees and customers who value a strong, inclusive company culture. It creates a sense of community and shows that the company values its employees.

Transform 125

Transform User-Generated Thought Leadership Copywriting 125

Hubspot Marketing

OCTOBER 16, 2023

Customize your account. This allows for targeted promotions, special offers, and tailored communication that can strengthen the relationship between the brand and its most valued customers. Integration with Instagram Stories and user timelines is another powerful feature marketers can explore in Threads.

Social Media Marketing 106

Social Media Marketing Marketing Marketers Promotion 106

Businesses Grow

MAY 1, 2023

I was literally on the edge of my seat, listening to experts projecting how new customer connections, communications, storytelling, and technologies would revolutionize marketing. Mathew Sweezey provided insights on his networking strategy that has connected him to some of the top marketing minds in the world.

Gen Z 130

Gen Z Marketing Marketers CMO 130

Martech

MARCH 14, 2024

One central theme of the MarTech Conference (coming up Tuesday and Wednesday next week) is how to use the amazing array of tools now available, from AI to data analytics, to actually enhance customer experience. Understand how to identify key CDP use cases that will take the customer journey map from illustration to action.

Transform 95

Transform Customer Journey Analytics Customer 95

Search Engine Land

FEBRUARY 6, 2024

To improve search rankings today, you need a comprehensive digital PR strategy that cultivates expertise, targets key touchpoints in the buyer’s journey, creates compelling data stories, and garners influence through reputation and recognition. Key insights: Digital PR for SEO is not link building but an alternative to link building.

PR 112

PR SEO Customer Journey Thought Leadership 112

Martech

MAY 20, 2024

1 is characterized by short-termism, data overload and a lack of human connection when reaching customers. Ring 2: The internal disconnect Marketing departments can become isolated silos within a company, disconnected from sales, customer service and product development. The customers? Ring 1: The audience disconnect Ring No.

Branding 98

Branding Thought Leadership Manufacturing Marketing 98

Search Engine Land

OCTOBER 10, 2023

Considering the content’s place in the customer journey helps you tailor it more intentionally by understanding what came before and the next actions. Think behaviorally about the customer’s journey. We’ve been telling stories since 30,000 BC by first painting murals on the walls of caves. What motivates them. The lesson?

Neuromarketing 121

Neuromarketing Customer Journey Energy Entertainment 121

Tiecas

FEBRUARY 21, 2024

Think of it this way: your brand is what sets you apart, defining your unique story and the distinct value you offer. In today’s digital age, manufacturing branding has evolved to be more about the customers’ perception of the company rather than what the manufacturer claims it to be. What pain points do you address?

Manufacturing 97

Manufacturing Branding Whitepaper Thought Leadership 97

Martech

APRIL 10, 2024

This translates into product development, where features aren’t simply bolted on but crafted to address the needs of marketers and their customers. We reconnect with that initial yearning, translating it into a message that resonates with customers. Unwavering customer focus? Helping customers succeed?

Product 103

Product Transform User-Generated Management 103

Hubspot Marketing

JANUARY 4, 2024

The marketing funnel describes all the stages your prospect has to go through before becoming your customer — from learning about your company to making the purchasing decision. Eventually, they become your customers. Based on my marketing experience, I believe the following demonstrates how leads become customers well.

eBook 118

eBook Customer Journey User-Generated Marketing 118

CXL

NOVEMBER 7, 2022

Investing in data lets you make strategic business decisions based on insights rather than instinct or opinion. The importance of data storytelling: putting insights into context The three essential elements of data storytelling How to use data storytelling to compel your audience (with examples) 1. Who is your story for?

Transform 91

Transform Communications User-Generated Place 91

Customers.ai

NOVEMBER 14, 2023

Key Trends in Website Visitor Identification Benefits of Website Visitor Identification How Website Visitor Identification Can Enhance Lead Generation Success Story: DTC Health & Wellness Brand Website Visitor Identification FAQs What is Website Visitor Identification? How Do I Identify Visitors on My Site? Seems like a good thing right?

User-Generated 120

User-Generated Health B2C Analytics 120

Sprout Social

FEBRUARY 28, 2024

These leaders say they use social media data for: Customer service (62%) Brand awareness (60%) Market insights (53%) From sophisticated data analysis to advanced customer care capabilities, social teams and business leaders have come to rely on social media tools. Social media technology has come a long way since its origin.

Health 96

Health Management Branding Customer 96