Backlinko

OCTOBER 23, 2024

Finally, use the insight you just gathered to create detailed audience personas. While webinars and ebooks can nurture leads further down the funnel. Webinars: Valuable for interactive learning and lead nurturing. Works well for audiences who value real-time interaction and expert insights.

Marketing Strategy 118

Marketing Strategy Content Marketing eBook Marketers 118

Trade Press Services Newsletter

AUGUST 1, 2024

Thought Leadership Content Matters Position yourself as an industry expert by consistently providing value through relevant, educational, and insightful thought leadership content.

Whitepaper 189

Whitepaper Branding Thought Leadership Marketers 189

Martech

DECEMBER 23, 2024

Answer: As a seasoned Chief Marketing Officer, I am particularly drawn to articles that offer actionable insights and innovative strategies relevant to my field. Data-driven insights: Articles that present compelling data analytics or research findings that can inform decision-making and strategy development are particularly appealing.

Whitepaper 110

Whitepaper Key Performance Indicator Thought Leadership Email Marketing 110

Martech

JANUARY 21, 2025

Content atomization involves breaking a comprehensive content asset, such as a whitepaper or webinar, into smaller, standalone pieces that fit different platforms and audience needs. Repurposing involves adapting content to a new format such as converting a blog post into a video or webinar. What is content atomization?

Whitepaper 138

Whitepaper Analytics SEO User-Generated 138

Marketing Insider Group

AUGUST 14, 2024

Quick Takeaways Social media subscriptions provide access to advanced analytics and marketing tools, offering businesses deeper insights into audience behavior and more effective advertising options. Exclusive Content: Subscribers often gain access to exclusive articles, videos, webinars, and other content that is not available to free users.

Analytics 128

Analytics Education Advertisers Advertising 128

Martech

OCTOBER 22, 2024

Persona insights. Incorporate engagement data for real-time insights Understanding engagement data is key to gauging a prospect’s interest and readiness to purchase. It provides insights into how your leads interact with your brand and indicates their position in the buyer’s journey. Demographic profiles.

Communications 124

Communications CRM Target Market Price 124

Hubspot Marketing

JULY 2, 2025

This means you get more reliable insights than any data collected passively. Reviews, Ratings, and Testimonials Customer reviews are not just good social proof for potential customers — they also give you insights about your current customers. What kind of audience insights should you ask for?

User-Generated 116

User-Generated Transform Customer Journey Communications 116

Martech

NOVEMBER 6, 2024

These updates will give you deeper insights into your processes and more flexibility in your marketing efforts. Updates HubSpot managers will love Streamline Microsoft Teams webinar registrations with HubSpot workflows. Get instant pipeline insights with the mobile lead summary widget.

CRM 119

CRM Transform User-Generated Management 119

Martech

AUGUST 5, 2024

This could include blog posts, white papers, webinars, or infographics. By providing valuable insights, you can attract potential contacts who are seeking solutions in your industry. Joint webinars, co-branded content, or referral programs can help you reach new contacts effectively.

Whitepaper 124

Whitepaper User-Generated eBook Analytics 124

Martech

SEPTEMBER 11, 2024

Last month, I shared insights from our research highlighting the gap between content marketing and the buyer’s journey. Webinars were hit or miss. Most reports have a heavier cognitive load than most attention spans will tolerate at one time, so breaking the insights into smaller pieces will increase consumption.

eBook 136

eBook User-Generated Content Marketing Customer 136

Martech

AUGUST 19, 2024

Develop your ICP by combining insights from your sales team with data about your current customers from your CRM. Regular discussions with sales reps provide valuable insights into customer preferences, behaviors, and challenges. This includes factors like industry, company size and location.

Key Performance Indicator 120

Key Performance Indicator Marketers Marketing CRM 120

Martech

JANUARY 14, 2025

Learn how leading brands are using cutting-edge techniques to drive resultsand how you can apply these insights to your own strategy. Whether youre a digital marketer, merchandiser, or executive, this webinar is your chance to start the year with a strategy that drives measurable growth. Using A/B testing to make impactful decisions.

Retail 114

Retail Shoppers Digital Marketing Whitepaper 114

SmartBrief - Marketing

JULY 8, 2025

Here’s why marketing leaders should leverage influencers on LinkedIn and how to do it effectively: LinkedIn influencer marketing works LinkedIn’s reputation as a hub for professional insights gives it a distinct role and immense value in the influencer marketing environment.

Influencer Marketing 112

Influencer Marketing B2C Marketers Marketing 112

Marketing Insider Group

AUGUST 5, 2024

Regular monitoring, A/B testing, and strategy adjustments based on data insights significantly improve campaign results. Google Analytics helps you understand user behavior on your website, while Facebook Ads Manager gives you detailed insights into your social media campaigns.

Transform 128

Transform Analytics Customer Acquisition User-Generated 128

MarketingOps

APRIL 24, 2025

Jess Kao, Director and B2B GTM Digital Transformation Advisor at Adobe, recently graced the MarketingOps.com webinar stage to discuss the dynamics of navigating change management in the turbulent era of consolidation. Kao also stressed the need for well-executed internal marketing campaigns to ensure engagement and adoption of new tools.

Transform 130

Transform Management CMO New Technology 130

Martech

MARCH 26, 2025

Imagine you’re sitting in a lunchtime webinar that promised “actionable” insights. Those insights are so “actionable” that you’re having trouble keeping your eyes open. Some B2B partners are making that happen at an upcoming webinar. People want insights, not a laundry list of charts.

Marketers 120

Marketers Marketing Event Marketing Analytics 120

Martech

OCTOBER 25, 2024

Webinar invitations Stop manually sending invites and reminders for every webinar. Feedback requests Get insights and improve your offerings (or events) by asking for feedback at the right time. Let’s look at 10 practical ways to expand your email strategy using email sequences.

Education 122

Education Communications Promotion Product 122

Hubspot Marketing

JUNE 19, 2025

There’s been so much noise (or insight, depending on how you look at it) about how buying committees are getting bigger and sales processes are more complex. But, you need to appear on their LinkedIn feeds, inboxes, and webinar rotations. Why not make it a webinar, a keynote, or go on a podcast circuit? You have too many ICPs.

Marketers 108

Marketers Marketing CMO Entertainment 108

Litmus

SEPTEMBER 25, 2024

Think: quizzes, polls, webinars, and newsletters tailored to their interests. Quick tip: Consider interactive content—everyone loves a quiz that feels personalized to their needs or a webinar that answers their burning questions. Events and webinars: Deepen relationships and build trust through direct interaction.

Management 99

Management Marketers Marketing CRM 99

The Marketing Operations Leader

JANUARY 2, 2025

Example: Amy, a 3-year marketing ops specialist, documented her company’s entire webinar program process, cutting down planning and execution time by 20%. She became the go-to person for webinar programs and virtual events. Understand how marketing operations fit into the broader go-to-market (GTM) strategy.

Non-Profit 130

Non-Profit CRM Marketers Marketing 130

Search Engine Journal

JULY 3, 2025

Join this actionable and data-backed webinar on what drives visibility in AI search. Hear about the insights, mistakes, and strategies that are reshaping SEO now. Webinar] appeared first on Search Engine Journal. The post Are You Still Optimizing for Rankings? AI Search May Not Care.

SEO 115

SEO Digital Marketing Marketers Marketing 115

Backlinko

DECEMBER 6, 2024

Infographics: Design visually appealing infographics to simplify complex information and make it shareable Downloadable ebooks and guides: Offer resources with valuable insights. Ultimately, the key is to nurture prospects by providing valuable information and insights. Ask for their email when they register.

Customer Journey 93

Customer Journey User-Generated Marketers Marketing 93

Sprout Social

JANUARY 24, 2025

From their insight, we’ve uncovered 10 key trends you can use to connect with your audience in 2025. But this is just a taster; we have so much more to share on our UK social trends webinar. Sign Up for UK Index Insights Webinar Sorted? We went straight to the source and asked U.K. Want to know more?

Entertainment 105

Entertainment Transform Social Media Marketing Health 105

Martech

JULY 16, 2024

Join us for the webinar, Why Data Standards Are the Key to Your Data Success , where our industry experts will share actionable strategies for overcoming data challenges and achieving data excellence. In this webinar, you’ll learn: Why data standards are the key to unlocking actionable insights.

Transform 112

Transform Customer Marketers Marketing 112

Hubspot Marketing

JULY 12, 2024

Events can mean many things, from in-person conferences to live webinars or even on-demand virtual classes. In other words, downloading a whitepaper will likely have a different value to you than signing up for a webinar. Uncover business insights that almost no other type of marketer gets access to.

Management 118

Management Whitepaper Promotion Health 118

Marketing Insider Group

FEBRUARY 3, 2025

For example, turn a long-form blog post into a webinar or a short social media post. Tools like Google Analytics or built-in platform insights can reveal what works and where improvements are needed. Highlighting reader contributions, such as user-generated content or insights, deepens their connection to your platform.

Thought Leadership 103

Thought Leadership Promotion Analytics User-Generated 103

Martech

OCTOBER 29, 2024

Industry experts like Paul Roetzer, Adam Brotman and Andy Sack shared insights and the unveiling of OpenAI’s new model, “Strawberry,” added a sense of urgency to the event. The Kübler-Ross Change Curve, a framework for understanding the emotional progression through change, offers insight. Some even feel depressed about the future.

Native Marketing 120

Native Marketing Communications New Technology Education 120

Orbit Media Studios

OCTOBER 30, 2024

The best marketing strategies may leverage social and search, but they also focus on relationship-focused channels, such as email marketing, referral partners, events and webinars. This is the time to dig deep and add your own story, insights, and opinions to the world. So publish insights and advice on many relevant, industry blogs.

SEO 107

SEO Branding User-Generated PR 107

Martech

FEBRUARY 11, 2025

Want to turn webinars into a powerhouse for lead generation and nurturing? Below are just a few of the systems we use to turn webinars into growth engines but seeing how they work matters. Below are just a few of the systems we use to turn webinars into growth engines but seeing how they work matters. Processing.

CRM 108

CRM Promotion Customer Marketers 108

SocialPilot

JANUARY 16, 2025

This, in turn, hints at social signals such as likes, shares, and comments that provide search engines with insights into the popularity and relevance of content. Publish Backlink Worthy Content: Create high-value assets like infographics, industry reports, or webinars that provide unique insights. This also increases backlinks.

SEO 116

SEO User-Generated Thought Leadership Branding 116