Rock Content

APRIL 22, 2024

Total visits: How many people visit your site or social media pages within certain time periods? You also need to know which content generates the most referrals to sales pages. How many people leave the site from a specific page? If your landing page has a high bounce rate, it may need a better call to action.

Digital Marketing 98

Digital Marketing Analytics Key Performance Indicator Social Media Marketing 98

Search Engine Land

AUGUST 31, 2023

But how can PPC practitioners use generative AI tools like ChatGPT to boost their campaign management and optimization efforts? In this example, if you give the tool some specific guidelines around character count, it will generate options for you to carefully review and adjust as needed while saving you time upfront.

Copywriting 135

Copywriting Management Product Advertising 135

Martech

APRIL 11, 2024

Indeed, marketers use AI to brainstorm ideas, write copy, generate content, improve audience targeting, build landing pages, analyze data, parse text and find insights, customer intelligence and more. Demand creation: Creating demand for your specific brand over other brands. Most of what manufacturers demand is internal.)

Manufacturing 120

Manufacturing Marketing Marketers CRM 120

Hubspot Marketing

SEPTEMBER 27, 2023

These tools can help us produce high-quality content appealing to your audience and on-brand. Marketers can use AI for social media posts: Content Creation: AI tools can help generate content ideas, suggest topics, and even write headlines for social media posts.

Whitepaper 75

Whitepaper eBook User-Generated Marketing 75

Search Engine Land

SEPTEMBER 29, 2023

TikTok has launched a new AI-powered tool to help advertisers create more effective campaigns. Creative Assistant can help make content creation easier and faster by acting as your virtual assistant. You can access Creative Assistant on the top right-hand corner of the Creative Center page when you log into the TikTok Creative Center.

Advertising 121

Advertising Advertisers Target Market Promotion 121

Search Engine Land

OCTOBER 4, 2023

LinkedIn has started rolling out a new tool that leverages AI to simplify ad creation. LinkedIn’s Accelerate campaigns can help streamline the ad creation process, saving time and resources, while also enhancing ad performance through data-driven insights and optimization. Why we care.

Advertising 112

Advertising Advertisers Management Place 112

Hubspot Marketing

NOVEMBER 13, 2023

This way, you get the content you need to drive time on page or video search, and they benefit from the views, awareness, and potential channel subscriptions that come with promotion in your content,” Bump concludes. Run contests, social media challenges, or ask for testimonials and reviews to encourage user-generated content creation.

User-Generated 111

User-Generated Energy Promotion Advertising 111

Rock Content

MAY 31, 2023

A few days ago, I wrote an article about the new AI tools introduced by Meta to streamline ad creation and increase campaign performance. In this article, I’ll tell you about some of the new AI tools introduced by Google. Google Ads: Conversational Experience Creating really effective campaigns can be time consuming.

User-Generated 98

User-Generated Advertising Advertisers Digital Marketing 98

Businesses Grow

NOVEMBER 22, 2023

In time, any person or company can even sell their software creations on a GPT store, similar to the Apple App Store. This new development allows anybody to create AI tools of their own. Brevo gives you the tools to attract, engage, and nurture customer relationships. ChatGPT allowed every person to access AI. Bravo for Brevo!

Customer 127

Customer Email Marketing Product Marketing 127

Search Engine Land

NOVEMBER 20, 2023

As more generative AI tools become available to marketers, choosing the right one can be challenging. The confusion about these tools and their proper usage adds to the complexity. “Automatically created assets are generated from your own content, including your landing pages, existing ads and keywords. Why we care.

Marketing 115

Marketing Marketers Performance Marketing Advertising 115

Search Engine Land

MAY 23, 2023

A unique new tool – chat – will let you create Google Ads campaigns. To get started, users can simply respond to a prompt for a preferred landing page. Advertisers across the board should be celebrating this news due to the intrinsically cooperative experience it brings to the campaign creation process. How it works.

User-Generated 102

User-Generated Advertising Advertisers Branding 102

Search Engine Land

OCTOBER 18, 2023

With AI-powered research tools, they can process vast amounts of data and identify patterns and insights that would be impossible to uncover manually. Reputation monitoring tools can also help businesses track customer sentiment and respond quickly to negative feedback, improving their overall reputation.

Real Estate 107

Real Estate User-Generated Law Energy 107

Martech

SEPTEMBER 21, 2023

Advertising Platform Copilot uses generative AI to simplify campaign creation, content recommendations, account management and optimization. The tool analyzes surveys and insights for consumer preferences and behaviors. AI Survey Builder simplifies the creation of tailored surveys. Get MarTech! In your inbox. See terms.

User-Generated 98

User-Generated Advertising Advertisers Management 98

Hubspot Marketing

MAY 8, 2023

Page load times, keywords, content quality, and videos are all things that can affect SEO. Fortunately, AI SEO tools are available to streamline SEO optimization and boost your website's rankings. 15 AI SEO Tools Marketers Should Know How Marketers Use AI We surveyed more than 1,350 marketers to learn how they use AI.

SEO 121

SEO User-Generated Copywriting Health 121

Martech

JULY 19, 2023

HubSpot’s June releases include new tools for AI Content Assistant, reporting improvements, new HubSpot Payments and subscription features. Creating SEO-optimized page titles, post titles, and meta descriptions for blogs, website pages, and landing pages.

Customer Journey 89

Customer Journey Law Analytics CRM 89

Welcome Software

OCTOBER 5, 2023

Content creation takes too long Creating quality content for one channel is hard enough, but creating for multiple channels can take weeks to produce. Marketers can also update the copy once, and the content within the component will update across all pages instantly. Want to double check the messaging on a landing page?

Marketing 90

Marketing Marketers SEO Content Marketing 90

Hubspot Marketing

DECEMBER 6, 2023

The Anatomy of a PPC Competitor Analysis How to Create a PPC Competitor Analysis Process PPC Competitor Analysis Tools Navigating the Future of PPC Competitor Analysis What is a PPC competitor analysis? Understanding these elements can inspire your ad creation. Landing Page Experience Once a user clicks on an ad, where do they land?

Price 94

Price Advertising Advertisers SEO 94

Hubspot Marketing

DECEMBER 18, 2023

The rapid explosion of artificial intelligence tools has already changed how most marketing teams operate — but there are still some factors that are holding marketers back from fully embracing AI. Content Creation Of the marketing companies surveyed, 48% report using AI for content creation.

Marketing 96

Marketing Marketers Market Research New Technology 96

Search Engine Land

NOVEMBER 17, 2023

You can prompt your communities to guide important conversations and repurpose that content on your blogs or landing pages. Audiences are likely to spend more time on your page watching UGC elements or engaging on social platforms, always learning about your brand and putting you top of mind.

User-Generated 116

User-Generated SEO Education Promotion 116

Martech

JANUARY 9, 2023

MAPs help businesses identify potential customers and automate the process of nurturing the leads to sales readiness using channels like email, social media, webpages and display ads to bring customers and prospects to customized landing pages and through other experiences designed to move them down the purchase funnel.

Marketing Automation Platform 116

Marketing Automation Platform CRM Marketing Marketers 116

Search Engine Land

NOVEMBER 20, 2023

Look at the collaborative articles home page to find what you can contribute. million visits, the program started losing significant organic visitors, with many pages losing indexing on Google and other search engines. Dig deeper: Google warns against content pruning as CNET deletes thousands of pages 4.

SEO 130

SEO User-Generated Affiliate Marketing Finance 130

Search Engine Land

JUNE 15, 2023

SEO is not just about content creation and promotion anymore. Keyword research, page-level analysis, backlink tracking and acquisition and rank tracking, are still essential for success even in a changing landscape. appeared first on Search Engine Land. However, traditional SEO practices are still relevant. Do you need one?

SEO 94

SEO Price Analytics Digital Marketing 94

Rock Content

JUNE 27, 2023

We recognized, like many other B2B SaaS firms, the need for optimizing our whole website, particularly our landing pages, in order to achieve better outcomes. Here is a summarized rundown of how we’ve enhanced our landing pages to upscale our monthly organic conversions.

SEO 97

SEO User-Generated Transform Education 97

Search Engine Land

DECEMBER 21, 2023

Google released several algorithm updates this year around the quality of content and page experience. Keep publishing fast-loading pages filled with relevant, helpful, valuable and unique content. Content intelligence – knowing what type of content will perform, based on data – should become your foundation of content creation.

Real Estate 128

Real Estate Transform User-Generated Customer Journey 128

Marketing Insider Group

SEPTEMBER 12, 2023

In fact, 52% of business leaders have already implemented AI content generation tools into their content marketing strategies, and 64.7% Quick Takeaways AI may offer speedy content creation, but it lacks the emotional depth and cultural nuances of human creators. Robots aren’t here to take our jobs.

Content Marketing 109

Content Marketing User-Generated Marketing Marketers 109

Search Engine Land

SEPTEMBER 6, 2023

Don’t overlook the importance of optimizing your pages for the best mobile experience to maximize your conversions. Short-tail keywords come into play for your product landing pages, targeting users in the buying phase. Identify: The pages that experienced the highest traffic during the previous holiday season.

SEO 135

SEO User-Generated Shoppers Retail 135

Search Engine Land

JULY 19, 2023

Final URL expansion : Microsoft recommends turning this setting on because it helps drive consumers to the most relevant landing page. It also lets Microsoft create additional assets based on what’s working well on landing pages. Smart shopping campaign upgrade tool. What has Microsoft said? ” Timeline.

Advertising 97

Advertising Advertisers Product Product Marketing 97

Martech

MARCH 14, 2024

Oracle today announced that it is rolling out a range of generative AI tools across both front and back office applications in its Oracle Fusion Cloud Applications Suite. Service: Webchat summaries GenAI will support the creation of concise, clear summaries of customer chat sessions based on the raw transcripts within Oracle Service Cloud.

Customer 89

Customer Communications Product Place 89

AWeber

JANUARY 4, 2023

Learn about all the updates we’ve added throughout the platform that make content creation faster (or automatic), make automation better and more personalized, and make navigating and managing your account easier and more intuitive. Search tools and keyboard shortcuts. Page templates for 100+ industries. A sales page?

Product 105

Product Analytics eCommerce Promotion 105

Hubspot Marketing

JUNE 19, 2023

At a glance, today's AI content tools might seem pretty similar. Integrations with HubSpot’s content marketing tools means you don’t need to move between different platforms for your generative AI content needs Key features: Generate blog titles, headers, meta descriptions, and email subject lines. E-commerce tools. Pro at $12.67/month

Price 105

Price User-Generated SEO Copywriting 105

Search Engine Land

OCTOBER 30, 2023

As the initial buzz around AI dies down, the practical use of generative AI is now well-established in the content creation world. Generative AI tools seemingly make it easy to write an expert-level article about any topic. The AI content tools are a lot like this. The benefits here extend beyond content creation.

SEO 124

SEO Communications Promotion Content Marketing 124

Rock Content

MAY 9, 2024

This new AI-driven feature, part of Search Labs, combines information from multiple sources to give detailed answers directly on the search results page, reducing the need for users to click on links. Fewer Clicks Needed: It offers answers directly on the search results page, reducing the need to click on links for information.

Health 52

Health User-Generated Finance Advertising 52

Martech

APRIL 26, 2023

HubSpot’s new AI content assistant (beta) can help your team quickly create ideas, outlines and drafts for blogs, landing pages, emails and other content without leaving HubSpot or learning a new tool. You can now see these new CTAs inside the campaigns tool as “CTAs (Beta).”

Customer Journey 86

Customer Journey User-Generated CRM Analytics 86

Search Engine Land

SEPTEMBER 14, 2023

This leaves many of us wondering, “What does it mean for SEO to be scalable today without just adding more pages to your site as fast as you can?” The pitch for AI AI-powered content generation tools like ChatGPT, Bard, Copy.ai, and others are potentially transformative for SEOs. SEO for on-page analysis. What is scale in SEO?

SEO 136

SEO Transform User-Generated Content Marketing 136

Martech

JUNE 23, 2023

This tool uses the same technology as ChatGPT for creating or editing content in HubSpot and will be especially useful for teams working with a recently-reduced staff. Goal-related releases Track how well your campaigns are performing from within HubSpot by using the new release to create ad goals in the analyze tab of the ads tool (in beta).

User-Generated 95

User-Generated CRM Management Education 95

Search Engine Land

FEBRUARY 9, 2023

TikTok has expanded its quick Promote ad feature with four new options, making it easier for brands to increase the visibility of their posts through a streamlined campaign creation process within the platform. The post TikTok enhances organic content reach with improved ‘Promote’ features appeared first on Search Engine Land.

Promotion 94

Promotion Advertising Advertisers Branding 94

Search Engine Land

SEPTEMBER 15, 2023

Large Language Models (LLMs) remain a hot topic in SEO – especially with the popularity of OpenAI’s ChatGPT and other generative AI tools with user-friendly chat interfaces. As the expert in the room, the SEO maintains the responsibility of naming both the benefits and drawbacks of using AI tools for organic search initiatives.

Management 138

Management SEO Key Performance Indicator User-Generated 138